Customized user interaction

Abstract

The present disclosure relates generally to a method of interacting with customers in customized ways, such as by targeting them with relevant advertisements on media, such as OOH media.

1 . A digital advertising method, comprising:
 creating a reference number which denotes a web user's habits based on historical data assessed on a user's properly equipped smart phone,   transmitting the reference number by a computer peripheral device or a mobile communication device, and   receiving the reference number in order to select relevant advertisements to display on digital out-of-home media when the user is in a viewing area of the digital out-of-home media, based on the characteristics of the reference number.   
     
     
         2 . The method of  claim 1  wherein the method further comprises continuously refreshing and refining the reference number based on information received about the web user's continuously changing history of web activity. 
     
     
         3 . The method of  claim 2  wherein in the method further comprises deleting all history of previous reference numbers. 
     
     
         4 . The method of  claim 1  wherein the method further comprises means to resolve any conflicts based on a plurality of characters within the reference number queuing different advertisements on a single digital out-of-home medium, by accounting for importance of the individual characters within the reference number. 
     
     
         5 . The method of  claim 1  wherein the method further comprises means to resolve any conflicts based on a plurality of characters within the reference number queuing different advertisements on a single digital out-of-home medium, and according priority to advertisers based upon payment for featured presentation. 
     
     
         6 . The method of  claim 1  the method further comprises recording and storing data on the digital out-of-home media regarding which advertisements were displayed and which reference number qualities prompted the advertisement to be displayed. 
     
     
         7 . The method of  claim 1  wherein the step of transmitting operates wirelessly. 
     
     
         8 . The method of  claim 1  wherein the step of transmitting operates using a near-field communication protocol. 
     
     
         9 . The method of  claim 1  wherein the step of transmitting operates through WiFi. 
     
     
         10 . The method of  claim 1  wherein the step of transmitting operates through Bluetooth. 
     
     
         11 . The method of  claim 1  wherein the step of transmitting operates through a computer network. 
     
     
         12 . The method of  claim 1  wherein the reference number is made up of characters in a predetermined order which reflect the web-browsing of the user. 
     
     
         13 . The method of  claim 1  wherein the step of receiving the reference number is performed in order to select relevant advertisements to display on Taxi TV. 
     
     
         14 . The method of  claim 1  wherein the step of receiving the reference number is performed in order to select relevant advertisements to display on Gas StationTV. 
     
     
         15 . The method of  claim 1  wherein the step of receiving the reference number is performed in order to select relevant advertisements to display on billboards. 
     
     
         16 . The method of  claim 1  wherein the step of receiving the reference number is performed in order to select relevant advertisements to display on digital signage. 
     
     
         17 . The method of  claim 1  wherein the step of creating a reference number is based on both online browsing and retail purchasing habits. 
     
     
         18 . A digital advertising system comprising at least one processor and at least one storage device including instructions that are configured to run on the processor(s), comprising:
 a preference management module operative to create a reference number which denotes a web user's online habits based on historical browsing data,   a transmission interface responsive to the preference management module and operative to transmit the reference number,   a reception interface responsive to the transmission interface to receive the reference number,   an ad selection module responsive to the reception interface and being operative to select out-of-home advertisements based on a received reference number when a user associated with the reference number is in a viewing area of the out-of-home advertisements.   
     
     
         19 . A digital method of interacting with a user, comprising:
 asynchronously accessing stored network access history,   creating a reference number which denotes a user's network access habits based on the asynchronously accessed stored network access history,   accessing the reference number, and   initiating an interaction with the user that is customized based on the accessed reference number.   
     
     
         20 . The method of  claim 19  wherein the steps of asynchronously accessing, creating, accessing, are performed by an application on a smart phone and wherein the step of asynchronously accessing stored network access history accesses a stored mobile browser web history. 
     
     
         21 . The method of  claim 20  wherein the step of initiating an interaction initiates an interaction for all users of the application. 
     
     
         22 . The method of  claim 19  wherein the step of initiating an interaction initiates an out-of-band interaction. 
     
     
         23 . The method of  claim 19  wherein the step of initiating an interaction initiates an interaction for a single user. 
     
     
         24 . The method of  claim 19  wherein the step of initiating an interaction initiates an interaction for a group of users. 
     
     
         25 . The method of  claim 19  further including a step of encrypting the reference number. 
     
     
         26 . The method of  claim 19  wherein the step of initiating an interaction initiates an interaction with OOHM. 
     
     
         27 . The method of  claim 19  further including tracking changes in the reference number.