System And Method of Storing Data Related to Social Publishers and Associating the Data with Electronic Brand Data

Abstract

A system and method of storing data related to social publishers and associating the data with electronic brand data is disclosed. The system includes an online persona definition module configured to receive information about a social publisher and, based on the received information, associate personality traits with the social publisher. A social influence measurement module receives social network metrics and social network activities related to social publishers and determine a level of social influence for the social publishers. A brand promoter management module is configured to receive data from the brand promoter, the including targeting elements for an advertising campaign, including a specified a level of social influence and a set of personality traits. The brand promoter may also upload brand art to display within the social network. An association is configured to determine if social publishers meet the targeting elements. An offer selection module allows selected social publishers to accept sponsorship offers and display the brand art within their social content.

What is claimed is: 
     
         1 . A computer-implemented method for building a brand campaign in a social networking system, the method comprising:
 receiving, by a computer system from a client device of a brand promoter, a budget and brand art for a brand campaign in a social networking system;   storing, by the computer system in a database, brand promoter data identifying the brand promoter, and associated with the brand art, and further associated brand campaign data;   storing, by the computer system, the brand art in the database in association with the brand promoter data for the brand promoter;   receiving, by the computer system from the client device of the brand promoter, one or more target attributes of social publishers in the social networking system, the target attributes selected by the brand promoter for the brand campaign;   storing, by the computer system the target attributes in the brand campaign data, in association with the brand promoter data;   prior to activating the brand campaign:
 identifying, by the computer system, social publishers in the social networking system having attributes that match the target attributes in the brand campaign data; 
 estimating, by the computer system based on the budget and social influence levels of the identified social publishers, a number of social publishers having the matching target attributes that will accept an offer to receive compensation for allowing the brand art to be automatically included within social content of the social publishers; 
 transmitting, by the computer system, to the client device of the brand promoter a reach and burn rate determined based on the estimated number of social publishers that will accept the offer; 
   responsive to activating the brand campaign, selecting, by the computer system, a social publisher having the matching target attributes, the selected social publisher being a member of the social networking system;   communicating, by the computer system to a client device of the selected social publisher, the offer for the selected social publisher to receive compensation in exchange for the selected social publisher allowing the brand art to be automatically included within social content of the selected social publisher, the social content published by the social networking system; and   responsive to receiving from the client device of the selected social publisher an acceptance of the offer, retrieving, by the computer system the brand art from the database and transmitting the brand art for display on client devices within the social content of the selected social publisher.   
     
     
         2 . The computer-implemented method of  claim 1 , wherein the budget includes a bid amount for each page served with the brand art. 
     
     
         3 . The computer-implemented method of  claim 1 , further comprising:
 modifying the reach and burn rate responsive to a change in the budget.   
     
     
         4 . The computer-implemented method of  claim 1 , wherein reach and burn rate indicates an estimated rate of depletion of the budget and an estimated reach of the brand campaign. 
     
     
         5 . The computer-implemented method of  claim 1 , wherein the estimate of the number of social publishers that will accept the offer is estimated based on a competitiveness of a bid amount included in the budget. 
     
     
         6 . The computer-implemented method of  claim 1 , wherein the target attributes received include a minimum social influence level of a social publisher suitable for displaying the brand art. 
     
     
         7 . The computer-implemented method of  claim 1 , wherein the target attributes received include one or more demographics of social publishers. 
     
     
         8 . A non-transitory computer readable storage medium storing instructions configured to be executed by one or more processors, the instructions when executed cause the building of a brand campaign in a social networking system by a series of steps, the steps comprising:
 receiving, by a computer system from a client device of a brand promoter, a budget and brand art for a brand campaign in a social networking system;   storing, by the computer system in a database, brand promoter data identifying the brand promoter, and associated with the brand art, and further associated brand campaign data;   storing, by the computer system, the brand art in the database in association with the brand promoter data for the brand promoter;   receiving, by the computer system from the client device of the brand promoter, one or more target attributes of social publishers in the social networking system, the target attributes selected by the brand promoter for the brand campaign;   prior to activating the brand campaign:
 identifying, by the computer system, social publishers in the social networking system having attributes that match the target attributes in the brand campaign data; 
 estimating, by the computer system based on the budget and social influence levels of the identified social publishers, a number of social publishers having the matching target attributes that will accept an offer to receive compensation for allowing the brand art to be automatically included within social content of the social publishers; 
 transmitting, by the computer system to the client device of the brand promoter, a reach and burn rate determined based on the estimated number of social publishers that will accept the offer; 
   responsive to activating the brand campaign, selecting, by the computer system, a social publisher having the matching target attributes, the selected social publisher being a member of the social networking system;   communicating, by the computer system to a client device of the selected social publisher, the offer for the selected social publisher to receive compensation in exchange for the selected social publisher allowing the brand art to be automatically included within social content of the selected social publisher, the social content published by the social networking system; and   responsive to receiving from the client device of the selected social publisher an acceptance of the offer, retrieving, by the computer system, the brand art from the database and transmitting the brand art for display on client devices within the social content of the selected social publisher.   
     
     
         9 . The computer readable storage medium of claim of  claim 8 , wherein the budget includes a bid amount for each page served with the brand art. 
     
     
         10 . The computer readable storage medium of  claim 8 , wherein the steps further comprise:
 modifying the reach and burn rate responsive to a change in the budget.   
     
     
         11 . The computer readable storage medium of  claim 8 , wherein reach and burn rate indicates an estimated rate of depletion of the budget and an estimated reach of the brand campaign. 
     
     
         12 . The computer readable storage medium of  claim 8 , wherein the estimate of the number of social publishers that will accept the offer is estimated based on a competitiveness of a bid amount included in the budget. 
     
     
         13 . The computer readable storage medium of  claim 8 , wherein the target attributes received include a minimum social influence level of a social publisher suitable for displaying the brand art. 
     
     
         14 . The computer readable storage medium of  claim 8 , wherein the target attributes received include one or more demographics of social publishers. 
     
     
         15 . A computer system for building of a brand campaign, the system comprising:
 one or more computer processors; and   a non-transitory computer readable storage medium storing instructions configured to be executed by the one or more processors for:
 receiving, from a client device of a brand promoter, a budget and brand art for a brand campaign in a social networking system; 
 storing in a database brand promoter data identifying the brand promoter, and associated with the brand art, and further associated brand campaign data; 
 storing the brand art in the database in association with the brand promoter data for the brand promoter; 
 receiving, from the client device of the brand promoter, one or more target attributes of social publishers in the social networking system, the target attributes selected by the brand promoter for the brand campaign; 
 storing the target attributes in the brand campaign data, in association with the brand promoter data; 
 prior to activating the brand campaign:
 identifying social publishers in the social networking system having attributes that match the target attributes in the brand campaign data; 
 estimating, based on the budget and social influence levels of the identified social publishers, a number of social publishers having the matching target attributes that will accept an offer to receive compensation for allowing the brand art to be automatically included within social content of the social publishers; 
 transmitting to the client device of the brand promoter, a reach and burn rate determined based on the estimated number of social publishers that will accept the offer; 
 
 responsive to activating the brand campaign, selecting a social publisher having the matching target attributes, the selected social publisher being a member of the social networking system; 
 communicating, to a client device of the selected social publisher, the offer for the selected social publisher to receive compensation in exchange for the selected social publisher allowing the brand art to be automatically included within social content of the selected social publisher, the social content published by the social networking system; and 
 responsive to receiving from the client device of the selected social publisher an acceptance of the offer, retrieving the brand art from the database and transmitting the brand art for display on client devices within the social content of the selected social publisher. 
   
     
     
         16 . The system of claim of  claim 15 , wherein the budget includes a bid amount for each page served with the brand art. 
     
     
         17 . The system of claim of  claim 15 , wherein the instructions are further configured to be executed by the one or more processors for:
 modifying the reach and burn rate responsive to a change in the budget.   
     
     
         18 . The system of claim of  claim 15 , wherein reach and burn rate indicates an estimated rate of depletion of the budget and an estimated reach of the brand campaign. 
     
     
         19 . The system of claim of  claim 15 , wherein the estimate of the number of social publishers that will accept the offer is estimated based on a competitiveness of a bid amount included in the budget. 
     
     
         20 . The system of claim of  claim 15 , wherein the target attributes received include a minimum social influence level of a social publisher suitable for displaying the brand art.