System for enrollment of customers into company loyalty programs

Abstract

Enrollment into a customer loyalty program may be performed on the spot by using a mobile computing device and a software application that receives a person's information and generates a membership account. The information may be extracted from, for example, a driver's license and the software application may associate the information with the member and may issue a membership card to the person without the person having to leave their present location.

What is claimed is: 
     
         1 . A computer program product for enrolling customers into a company loyalty program, the computer program product comprising a non-transitory computer readable storage medium having program code embodied therewith, the program code readable/executable by a processing unit to:
 receive in a mobile computing device, a person's identification information from a driver's license; and   create, by the processing unit, a member account in the company loyalty program including the received information.   
     
     
         2 . The computer program product of  claim 1 , the program code being readable/executable by the processing unit to read the person's identification information from the driver's license. 
     
     
         3 . The computer program product of  claim 2 , wherein the person's identification information is read from a swipe of the driver's license through a card reader. 
     
     
         4 . The computer program product of  claim 2 , wherein the person's identification information is read from a scan of the driver's license. 
     
     
         5 . A system for enrolling a person into a company loyalty program, comprising:
 a server;   data storage in the server including member accounts in the customer loyalty program; and   a mobile computing device configured to:
 receive identification information from a driver's license, 
 determine whether the person is a member of the customer loyalty program based on the received identification information, and 
 associate the received identification information with a membership card corresponding to the customer loyalty program. 
   
     
     
         6 . The system of  claim 5 , including a card reader coupled to the mobile computing device configured to read data stored on the driver's license. 
     
     
         7 . The system of  claim 5 , wherein the mobile computing device is a mobile phone or a tablet. 
     
     
         8 . The system of  claim 5 , wherein the mobile computing device is configured to photograph the person and send the photograph to a printer for printing onto the membership card. 
     
     
         9 . The system of  claim 5 , wherein:
 the server is configured to indicate to the mobile computing device that the person is not a member of the customer loyalty program, and   the mobile computing device is configured to create a member account for the person in response to receiving the indication from the server.   
     
     
         10 . The system of  claim 5 , wherein the mobile computing device is configured to associate the received identification information with a pre-printed membership card while off-line from the server.