Listing tune-up system

Abstract

A listing tune-up system is provided. An example listing tune-up system may include a detection module configured to detect a listing of an online listing system. The listing may comprise a presentation configuration. The tune-up system may also include a determining module configured to analyze content of the listing, and a generating module configured to generate a recommendation for the listing based on the analyzing of the content of the listing. The recommendation may comprise a modification to a presentation of the item listing. The modification may comprise modifying a textual presentation of text included in the content of the listing or including a suggested picture in the listing.

1 . A computer-implemented system comprising:
 a detection module configured to detect a listing of an online listing system, the listing comprising a presentation configuration;   a determining module configured to analyze content of the listing; and   a generating module, comprising one or more processors, configured to generate a recommendation for the listing based on the analyzing of the content of the listing, the recommendation comprising a modification to a presentation of the item listing, the modification comprising modifying a textual presentation of text included in the content of the listing or including a suggested picture in the listing.   
     
     
         2 . The system of  claim 1 , wherein the listing comprises a listing of an item for transaction between a buyer and a seller. 
     
     
         3 . The system of  claim 1 , wherein the modifying of the textual presentation comprises at least one of changing a spelling of the text, changing a grammar of the text, highlighting the text, changing a font of the text, changing a size of the text, and changing a color of the text. 
     
     
         4 . The system of  claim 3 , wherein the modifying of the textual presentation comprises highlighting the text. 
     
     
         5 . The system of  claim 1 , wherein the listing includes a title, and the determining module is further configured to determine a recommended category set for the item using categories of existing listings that match one or more keywords in the title. 
     
     
         6 . The system of  claim 5 , wherein the determining module is further configured to calculate a usage frequency of a category included in each existing listing relative to a total number of the existing listings. 
     
     
         7 . The system of  claim 6 , wherein the determining module is further configured to:
 parse the title and extract the one or more keywords from the title;   compose a query based upon the one or more keywords;   access a listing database (DB) using the query;   retrieve from the listing DB the existing listings that meet the query; and   extract the categories of the existing listings to calculate corresponding usage frequencies.   
     
     
         8 . The system of  claim 6 , wherein the determining module is further configured to:
 sort the categories for the existing listings according to their corresponding usage frequencies; and   designate a category with the highest usage frequency from the categories for the existing listings and a category with the second highest usage frequency from the categories for the existing listings as a first recommended category for the item and a second recommended category for the item, respectively.   
     
     
         9 . A computer-implemented method comprising:
 detecting a listing of an online listing system, the listing comprising a presentation configuration, and the listing being of an item for transaction between a buyer and a seller;   analyzing content of the listing; and   generating a recommendation for the listing based on the analyzing of the content of the listing, the recommendation comprising a modification to a presentation of the item listing.   
     
     
         10 . The method of  claim 9 , wherein the modification comprises modifying a textual presentation of text included in the content of the listing or including a suggested picture in the listing. 
     
     
         11 . The method of  claim 9 , wherein the modifying of the textual presentation comprises at least one of changing a spelling of the text, changing a grammar of the text, highlighting the text, changing a font of the text, changing a size of the text, and changing a color of the text. 
     
     
         12 . The method of  claim 11 , wherein the modifying of the textual presentation comprises highlighting the text. 
     
     
         13 . The method of  claim 9 , further comprising determining a recommended category set for the item using categories of existing listings that match one or more keywords in a title of the listing. 
     
     
         14 . The method of  claim 13 , further comprising calculating a usage frequency of a category included in each existing listing relative to a total number of the existing listings. 
     
     
         15 . The method of  claim 14 , further comprising:
 parsing the title and extract the one or more keywords from the title;   composing a query based upon the one or more keywords;   accessing a listing database (DB) using the query;   retrieving from the listing DB the existing listings that meet the query; and   extracting the categories of the existing listings to calculate corresponding usage frequencies.   
     
     
         16 . The method of  claim 14 , further comprising:
 sorting the categories for the existing listings according to their corresponding usage frequencies; and   designating a category with the highest usage frequency from the categories for the existing listings and a category with the second highest usage frequency from the categories for the existing listings as a first recommended category for the item and a second recommended category for the item, respectively.   
     
     
         17 . A computer-readable storage device storing instructions that, when executed by a processor, cause the processor to perform operations comprising:
 detecting a listing of an online listing system, the listing comprising a presentation configuration;   analyzing content of the listing; and   generating a recommendation for the listing based on the analyzing of the content of the listing, the recommendation comprising a modification to a presentation of the item listing.   
     
     
         18 . The device of  claim 17 , wherein the listing comprises a listing of an item for transaction between a buyer and a seller. 
     
     
         19 . The device of  claim 17 , wherein the modification comprises modifying a textual presentation of text included in the content of the listing or including a suggested picture in the listing. 
     
     
         20 . The device of  claim 19 , wherein the modifying of the textual presentation comprises at least one of changing a spelling of the text, changing a grammar of the text, highlighting the text, changing a font of the text, changing a size of the text, and changing a color of the text.