System for Handling Multiple Simultaneous Campaigns That Improves Advertisement Performance Through Shape Based Targeting and Real-Time Impression Acquisition

Abstract

A system for handling multiple simultaneous campaigns that improves advertisement performance through shape based targeting and real-time impression acquisition is disclosed. According to one embodiment, a computer-implemented method comprises receiving a bid request, creating a possible advertisement set based on the bid request, filtering the possible advertisement set to produce a reduced advertisement set, creating one or more tradezones. Creating a tradezone comprises clustering data sets according to one or more of offline data, online data, and geographic distribution of a plurality of IP addresses to form custom shapes, and mapping the custom shapes to the plurality of IP addresses. Remaining advertisements are targeted in the reduced advertisement set, wherein remaining advertisements are targeted based on a selected tradezone, and wherein the selected tradezone is selected based upon a set of parameters representative of a desired audience. The bid request is transmitted including display instructions associated with an advertisement when the bid is selected, and the advertisement is displayed.

We claim: 
     
         1 . A computer implemented method, comprising:
 receiving a bid request;   creating a possible advertisement set based on the bid request;   filtering the possible advertisement set to produce a reduced advertisement set;   creating one or more tradezones, wherein creating a tradezone comprises
 clustering data sets according to one or more of offline data, online data, and geographic distribution of a plurality of IP addresses to form custom shapes; and 
 mapping the custom shapes to the plurality of IP addresses; 
   targeting remaining advertisements in the reduced advertisement set, wherein remaining advertisements are targeted based on a selected tradezone, and wherein the selected tradezone is selected based upon a set of parameters representative of a desired audience;   transmitting the bid request including display instructions associated with an advertisement when the bid is selected; and   displaying the advertisement.   
     
     
         2 . The computer-implemented method of  claim 1 , wherein the online data and the offline data are independent of cookies and prior awareness of an IP address. 
     
     
         3 . The computer-implemented method of  claim 1 , wherein an impression is purchased after the bid is selected, and wherein the impression is an opportunity to display the advertisement. 
     
     
         4 . The computer-implemented method of  claim 1 , wherein the data sets define or reference geographic shapes. 
     
     
         5 . The computer-implemented method of  claim 1 , wherein offline data includes at least one of location information or references to location information. 
     
     
         6 . The computer-implemented method of  claim 1 , wherein online data includes online activity data associated with an IP address. 
     
     
         7 . The computer-implemented method of  claim 1 , wherein targeting based on the selected tradezone results in properly targeted advertisement impressions, wherein properly targeted advertisement impressions statistically reach only the desired audience. 
     
     
         8 . A system, comprising:
 a server, hosting a webpage, in communication with a network, wherein a client device is accessing the webpage via the network;   an advertisement system in communication with the network; and   a real time bidding system in communication with the network and a plurality of real time bidders via the network, wherein the real time bidding system receives a bid request;   creates a possible advertisement set based on the bid request;   filters the possible advertisement set to produce a reduced advertisement set;   creates one or more tradezones, wherein creating a tradezone comprises
 clustering data sets according to one or more of offline data, online data, and geographic distribution of a plurality of IP addresses to form custom shapes; and 
 mapping the custom shapes to the plurality of IP addresses; 
   targets remaining advertisements in the reduced advertisement set, wherein remaining advertisements are targeted based on a selected tradezone, and wherein the selected tradezone is selected based upon a set of parameters representative of a desired audience;   transmits the bid request including display instructions associated with an advertisement when the bid is selected; and   displays the advertisement.   
     
     
         9 . The system of  claim 8 , wherein the online data and the offline data are independent of cookies and prior awareness of an IP address. 
     
     
         10 . The system of  claim 8 , wherein an impression is purchased after the bid is selected, and wherein the impression is an opportunity to display the advertisement. 
     
     
         11 . The system of  claim 8 , wherein the data sets define or reference geographic shapes. 
     
     
         12 . The system of  claim 8 , wherein offline data includes at least one of location information or references to location information. 
     
     
         13 . The system of  claim 8 , wherein online data includes online activity data associated with an IP address. 
     
     
         14 . The system of  claim 8 , wherein targeting based on the selected tradezone results in properly targeted advertisement impressions, wherein properly targeted advertisement impressions statistically reach only the desired audience.