Method, apparatus and computer program product for providing instructions to a destination that is revealed upon arrival

Abstract

An apparatus and method are disclosed for providing instructions to a destination that is revealed upon arrival. The apparatus may include a processor and the processor may be configured to receive indications of context associated with a user, determine a destination for the user based on the context and user information, provide for a presentation of guidance instructions to guide the user to the destination, and reveal the destination to the user only when the user is proximate to the destination.

What is claimed is: 
     
         1 . A method comprising:
 receiving, at a processor, indications of context associated with a user;   determining, by the processor, a destination for the user based on the context and user information;   determining to provide for a presentation of guidance instructions to guide the user to the destination; and   causing, at least in part, a revelation of the destination to the user only when the user is proximate to the destination.   
     
     
         2 . The method of  claim 1 , wherein determining the destination comprises utilizing user information comprising user preferences, a user profile or user activity for selecting the destination from among a plurality of candidate destinations. 
     
     
         3 . The method of  claim 1 , wherein determining to provide for the presentation of guidance instructions comprises providing a display of a visual indicator indicating a direction of travel toward the destination. 
     
     
         4 . The method of  claim 3 , wherein determining to provide the display of the visual indicator further comprises providing a change to a characteristic of the visual indicator based on proximity to the destination or a theme associated with the destination. 
     
     
         5 . The method of  claim 1 , wherein determining the destination comprises selecting one destination from a plurality of candidate destinations that each correspond to an entity that has registered for inclusion as a candidate destination. 
     
     
         6 . The method of  claim 1 , further comprising receiving feedback from the user regarding the destination. 
     
     
         7 . A computer program product comprising at least one computer-readable storage medium having computer-readable program code portions stored therein, the computer-readable program code portions comprising:
 a first executable portion for receiving indications of context associated with a user;   a second executable portion for determining a destination for the user based on the context and user information;   a third executable portion for providing for a presentation of guidance instructions to guide the user to the destination; and   a fourth executable portion for revealing the destination to the user only when the user is proximate to the destination.   
     
     
         8 . The computer program product of  claim 7 , wherein the second executable portion includes instructions for utilizing user information comprising user preferences, a user profile or user activity for selecting the destination from among a plurality of candidate destinations. 
     
     
         9 . The computer program product of  claim 7 , wherein the third executable portion includes instructions for providing a display of a visual indicator indicating a direction of travel toward the destination. 
     
     
         10 . The computer program product of  claim 9 , wherein the third executable portion includes instructions for providing a change to a characteristic of the visual indicator based on proximity to the destination or a theme associated with the destination. 
     
     
         11 . The computer program product of  claim 7 , wherein the second executable portion includes instructions for selecting one destination from a plurality of candidate destinations that each correspond to an entity that has registered for inclusion as a candidate destination. 
     
     
         12 . The computer program product of  claim 7 , further comprising a fifth executable portion for receiving feedback from the user regarding the destination. 
     
     
         13 . An apparatus comprising:
 at least one processor; and   at least one memory including computer program code for one or more programs,   the at least one memory and the computer program code configured to, with the at least one processor, cause the apparatus to perform at least the following:
 receive indications of context associated with a user; 
 determine a destination for the user based on the context and user information; and 
 provide for a presentation of guidance instructions to guide the user to the destination. 
   
     
     
         14 . The apparatus of  claim 13 , wherein the apparatus is further caused to determine the destination by utilizing user information comprising user preferences, a user profile or user activity for selecting the destination from among a plurality of candidate destinations. 
     
     
         15 . The apparatus of  claim 13 , wherein the apparatus is caused to provide for the presentation of guidance instructions by providing a display of a visual indicator indicating a direction of travel toward the destination. 
     
     
         16 . The apparatus of  claim 15 , wherein the apparatus is caused to provide the display of the visual indicator by providing a change to a characteristic of the visual indicator based on proximity to the destination or a theme associated with the destination. 
     
     
         17 . The apparatus of  claim 13 , wherein the apparatus is further caused to determine the destination by selecting one destination from a plurality of candidate destinations that each correspond to an entity that has registered for inclusion as a candidate destination. 
     
     
         18 . The apparatus of  claim 13 , wherein the apparatus is further caused to receive feedback from the user regarding the destination. 
     
     
         19 . An apparatus comprising:
 means for receiving indications of context associated with a user;   means for determining a destination for the user based on the context and user information;   means for providing for a presentation of guidance instructions to guide the user to the destination; and   means for revealing the destination to the user only when the user is proximate to the destination.