System and method for providing advertising consistency

Abstract

In example embodiments, a system and method for providing advertising consistency is provided. In example embodiments, identifying information for a primary advertisement that is presented on a primary device is received. A secondary advertisement that is consistent with the primary advertisement is determined. The secondary advertisement is to be presented on a secondary device at a same time that the primary advertisement is presented on the primary device. The secondary advertisement is provided to the secondary device.

What is claimed is: 
     
         1 . A method comprising:
 receiving identifying information for a primary advertisement that is presented on a primary device;   determining, using a processor of a machine, a secondary advertisement that is consistent with the primary advertisement, the secondary advertisement to be presented on a secondary device at a same time that the primary advertisement is presented on the primary device; and   causing provisioning of the secondary advertisement to the secondary device.   
     
     
         2 . The method of  claim 1 , further comprising determining an identity of the primary advertisement using the received identifying information. 
     
     
         3 . The method of  claim 2 , wherein the received identifying information comprises at least one selection from the group consisting of an audio fingerprint of the primary advertisement, a visual fingerprint of the primary advertisement, an ad schedule, and metadata associated with the primary advertisement. 
     
     
         4 . The method of  claim 2 , wherein the determining of the identity of the primary advertisement comprises determining a category of the primary advertisement, the secondary advertisement being consistent with the category of the primary advertisement. 
     
     
         5 . The method of  claim 1 , further comprising:
 determining whether the secondary advertisement is consistent with the primary advertisement; and   based on the secondary advertisement not being consistent with the primary advertisement, causing provisioning of a new secondary advertisement.   
     
     
         6 . The method of  claim 1 , wherein the determining of the secondary advertisement that is consistent with the primary advertisement comprises determining the second advertisement that is non-conflicting with the primary advertisement. 
     
     
         7 . The method of  claim 1 , wherein the determining of the secondary advertisement that is consistent with the primary advertisement comprises determining the second advertisement that is complementary with the primary advertisement. 
     
     
         8 . The method of  claim 1 , further comprising:
 receiving an indication that the secondary advertisement that is provisioned is not consistent; and   causing provisioning of a new secondary advertisement.   
     
     
         9 . The method of  claim 1 , wherein the primary device and the secondary device are the same device, the primary advertisement being presented in a main section of the same device and the secondary advertisement being presented in a secondary section of the same device. 
     
     
         10 . The method of  claim 1 , further comprising providing an ad management application to the secondary device that manages requests and presentation of the secondary advertisement. 
     
     
         11 . A tangible machine-readable storage medium in communication with at least one processor, the tangible machine-readable storage medium storing instructions which, when executed by the at least one processor of a machine, cause the machine to perform operations comprising:
 detecting identifying information for a primary advertisement that is presented on a primary device;   sending the identifying information as a request for a secondary advertisement that is consistent with the primary advertisement;   receiving the secondary advertisement; and   presenting, at a secondary device, the secondary advertisement at a same time that the primary advertisement is presented on the primary device.   
     
     
         12 . A system comprising:
 means for detecting identifying information for a primary advertisement that is presented on a primary device;   means for sending the identifying information as a request for a secondary advertisement that is consistent with the primary advertisement;   means for receiving the secondary advertisement; and   means for presenting, at a secondary device, the secondary advertisement at a same time that the primary advertisement is presented on the primary device.   
     
     
         13 . The system of  claim 12 , wherein the detecting comprises capturing a fingerprint of the primary advertisement. 
     
     
         14 . The system of  claim 12 , further comprising:
 means for determining whether the secondary advertisement is consistent with the primary advertisement; and   based on the secondary advertisement not being consistent with the primary advertisement, means for requesting a new secondary advertisement.   
     
     
         15 . The system of  claim 12 , wherein the secondary advertisement is consistent with the primary advertisement based on the second advertisement being non-conflicting with the primary advertisement. 
     
     
         16 . The system of  claim 12 , wherein the secondary advertisement is consistent with the primary advertisement based on the second advertisement being complementary with the primary advertisement. 
     
     
         17 . A system comprising:
 a processor of a machine;   an identification module to receive identifying information for a primary advertisement that is presented on a primary device;   an ad determination module to determine, using the processor of the machine, a secondary advertisement that is consistent with the primary advertisement, the secondary advertisement to be presented on a secondary device at a same time that the primary advertisement is presented on the primary device; and   an ad provision module to cause provisioning of the secondary advertisement to the secondary device.   
     
     
         18 . The system of  claim 17 , wherein the ad determination module is to determine the secondary advertisement that is consistent by determining the second advertisement that is non-conflicting with the primary advertisement. 
     
     
         19 . The system of  claim 17 , wherein the ad determination module is to determine the secondary advertisement that is consistent by determining the second advertisement that is complementary with the primary advertisement. 
     
     
         20 . The system of  claim 17 , wherein at least one of the primary device or the secondary device is coupled to a set-top box that accesses a broadcasting network.