Content with customized advertisement

Abstract

The invention provides a method and system for customizing advertisements to the individual viewer or user receiving a content which may be generic or customized, subject to or independent of, a broadcast schedule.

What is claimed is: 
     
         1 . A method for providing a customized advertisement over a data network to a viewer/user, the customized advertisement, including products and services, being presented together with or placed within content, comprising: providing over a data network from an advertiser, content owner, content provider, or a combination thereof, to a viewer/user an advertisement that is customized for the individual viewer to be presented in the form of an addition to the content or an integral part of the content itself. 
     
     
         2 . A method for providing customized advertising to a user/viewer utilizing a computer system, said method comprising the steps of: receiving data identifying said user/viewer, said identifying data being correlated with a personal profile of said user/viewer, said profile being generated from the use/viewing habits of said user/viewer; generating customized advertising, wherein said customized advertising is selected from a collection of advertisement options, each of said selections being made by said user/viewer or in accord with the profile of said user/viewer; providing said customized advertisements to said user/viewer through said computer system for immediate available viewing of customized advertisements presented with or placed in context, generic or customized, subject to or independent of program broadcast schedules, or data network storage.