Systems and methods for tracking mobile advertising displays

Abstract

Methods for tracking a mobile advertising display configured to mount to a bicycle having one or more identifying indicia associated with the display are described. The methods include the steps of coupling a mounting mechanism and a display to the bicycle, operating the bicycle in a location where the display can be viewed by pedestrian, bicycle, and/or motorized traffic, and collecting indicia data from consumers. In some examples, the methods further include analyzing effectiveness of advertising parameters based on the indicia data collected from consumers and adjusting advertisement based on the analysis. In other examples, the methods include paying a cyclist based on the collected indicia data.

1 . A method for tracking a mobile advertising display configured to mount to a bicycle having a frame and a wheel, the mobile advertising display being a mounting mechanism configured to mount to the frame of the bicycle proximate the wheel, at least one brace coupled to the mounting mechanism, at least one display retained on the at least one brace, and one or more identifying indicia associated with the at least one display, the method comprising:
 coupling the mounting mechanism and the at least one display to the bicycle;   operating the bicycle in a location where the at least one display can be viewed by one or more of pedestrian, bicycle, and motorized traffic; and   collecting indicia data from consumers.   
     
     
         2 . The method for tracking a mobile advertising display of  claim 1 , further comprising tracking one or more of a cycling time, a cycling route of the bicycle, a cycling duration, and a cyclist identity during operation of the bicycle. 
     
     
         3 . The method for tracking a mobile advertising display of  claim 2 , wherein tracking one or more of cycling time and route comprises tracking one or more of the cycling time and route via GPS. 
     
     
         4 . The method for tracking a mobile advertising display of  claim 1 , further comprising analyzing effectiveness of one or more advertising parameters based on the indicia data from the consumers. 
     
     
         5 . The method for tracking a mobile advertising display of  claim 4 , further comprising adjusting advertisement based on analysis of the one or more advertising parameters. 
     
     
         6 . The method for tracking a mobile advertising display of  claim 4 , wherein the one or more advertising parameters comprise one or more of route information, a location of the display on the bicycle, a duration of bicycle operation, a time of day of bicycle operation, an identification of an individual cyclist. 
     
     
         7 . The method for tracking a mobile advertising display of  claim 1 , wherein the one or more identifying indicia are unique to a specific bicycle, and
 wherein the indicia data comprises a number of products purchased associated with the one or more identifying indicia.   
     
     
         8 . The method for tracking a mobile advertising display of  claim 7 , further comprising paying a cyclist of the specific bicycle based on the collected indicia data from consumers. 
     
     
         9 . The method for tracking a mobile advertising display of  claim 1 , wherein the indicia data comprises a number of products purchased associated with the one or more identifying indicia 
     
     
         10 . The method for tracking a mobile advertising display of  claim 1 , wherein the one or more identifying indicia includes one or more of a series of numbers, a series of letters, a series of numbers and letters, a bar code, a data matrix, a QR code, a symbol, and a colored tag. 
     
     
         11 . The mobile advertising display of  claim 1 , wherein the at least one brace comprises a first brace and a second brace coupled to the mounting system, the first brace being disposed on a right side of the bicycle and the second brace being disposed on the left side of the bicycle, and
 wherein the at least one display comprises a first display coupled to the first brace and a second display coupled to the second brace, the first display having a first identifying indicium and the second display having a second identifying indicium.   
     
     
         12 . The mobile advertising display of  claim 11 , further comprising analyzing effectiveness of one or more advertising parameters based on the indicia data from the consumers,
 wherein the first identifying indicium is different from the second identifying indicium, and   wherein advertising parameters comprise advertisement on the left side of the bicycle and advertisement on the right side of the bicycle.   
     
     
         13 . A method for tracking a mobile advertising display configured to mount to a bicycle having a frame and a wheel, the mobile advertising display being a mounting mechanism configured to mount to the frame of the bicycle proximate the wheel, at least one brace coupled to the mounting mechanism, at least one display retained on the at least one brace, and one or more identifying indicia associated with the at least one display, the method comprising:
 coupling the mounting mechanism and the at least one display to the bicycle;   operating the bicycle in a location where the at least one display can be viewed by one or more of pedestrian, bicycle, and motorized traffic;   collecting indicia data from consumers;   analyzing effectiveness of one or more advertising parameters based on the indicia data from the consumers; and   adjusting advertisement based on analysis of the one or more advertising parameters.   
     
     
         14 . The method for tracking a mobile advertising display of  claim 13 , further comprising tracking one or more of a cycling time, a cycling route of the bicycle, a cycling duration, and a cyclist identity during operation of the bicycle. 
     
     
         15 . The method for tracking a mobile advertising display of  claim 13 , wherein the one or more advertising parameters comprise one or more of route information, a location of the display on the bicycle, a duration of bicycle operation, a time of day of bicycle operation, an identification of an individual cyclist. 
     
     
         16 . The method for tracking a mobile advertising display of  claim 13 , wherein the one or more identifying indicia are unique to a specific bicycle, and
 wherein the indicia data comprises a number of products purchased associated with the one or more identifying indicia.   
     
     
         17 . The method for tracking a mobile advertising display of  claim 13 , further comprising paying a cyclist of the specific bicycle based on the collected indicia data from consumers. 
     
     
         18 . The method for tracking a mobile advertising display of  claim 13 , wherein the one or more identifying indicia includes one or more of a series of numbers, a series of letters, a series of numbers and letters, a bar code, a data matrix, a QR code, a symbol, and a colored tag. 
     
     
         19 . The mobile advertising display of  claim 13 , wherein the at least one brace comprises a first brace and a second brace coupled to the mounting system, the first brace being disposed on a right side of the bicycle and the second brace being disposed on the left side of the bicycle,
 wherein the at least one display comprises a first display coupled to the first brace and a second display coupled to the second brace, the first display having a first identifying indicium and the second display having a second identifying indicium, the first identifying indicium being different from the second identifying indicium, and   wherein advertising parameters comprise advertisement on the left side of the bicycle and advertisement on the right side of the bicycle.   
     
     
         20 . A method for tracking a mobile advertising display configured to mount to a bicycle having a frame and a wheel, the mobile advertising display being a mounting mechanism configured to mount to the frame of the bicycle proximate the wheel, at least one brace coupled to the mounting mechanism, at least one display retained on the at least one brace, and one or more identifying indicia associated with the at least one display, the method comprising:
 coupling the mounting mechanism and the at least one display to the bicycle;   operating the bicycle in a location where the at least one display can be viewed by one or more of pedestrian, bicycle, and motorized traffic;   tracking one or more of a cycling time, a cycling route of the bicycle, a cycling duration, and a cyclist identity during operation of the bicycle;   collecting indicia data from consumers, the one or more identifying indicia being unique to a specific bicycle and the indicia data comprising a number of products purchased associated with the one or more identifying indicia;   analyzing effectiveness of one or more advertising parameters based on the indicia data from the consumers, the one or more advertising parameters being one or more of one or more of route information, a location of the display on the bicycle, a duration of bicycle operation, a time of day of bicycle operation, an identification of an individual cyclist; and   adjusting advertisement based on analysis of the one or more advertising parameters.