Campaign Specification System and Method

Abstract

The invention is directed to a method and system for automatic management of targeted marketing campaigns. The system may include user interface presentation components for allowing selection of marketing matrix data defining a target population and selection of suppressions for limiting the target population. The system may further include integration components implemented by a processor for integrating the marketing matrix with the suppressions and automatically generating record selection components for automatically selecting records from a database based on the marketing matrix data and suppressions and creating a selection table including the selected records. Additionally, the system may include a list generation engine for generating a campaign list based on the created selection table and transmission components for transmitting the generated campaign list to at least one list recipient.

1 - 29 . (canceled) 
     
     
         30 . A computer-implemented system for presenting a user interface for automatic management of targeted marketing campaigns, the system comprising:
 an electronic display for presenting information including marketing matrix data and suppression information to a user;   at least one user input device for allowing manipulation and selection of desired marketing matrix data defining a target population and of suppressions for limiting the target population by eliminating specified targets, wherein the desired marketing matrix data is selectable as a marketing matrix table layout and the selected suppressions are selectable as a suppression table layout;   wherein the electronic display includes multiple selectable system options, including at least one of the following: extract list option, upload file option, generate report option, display table layout option, and exit system option; and   computer processing components programmed to integrate the selected marketing matrix with the selected suppressions and automatically generate record selection codes, the record selection codes processed by the computer processing components to automatically select records from a database based on the marketing matrix data and selected suppressions, through at least comparing the record selection codes with recipient entries in the database, the record selection codes identifying recipients using recipient identifiers, the computer processing components being further programmed to implement selection components for creating a selection table including the selected records by matching the recipient identifiers for the recipients and list generation components for generating a campaign list based on the created selection table.   
     
     
         31 . The system of  claim 30 , further comprising marketing matrix components for storing selected desired marketing matrix data and allowing manual entry of marketing matrix data. 
     
     
         32 . The system of  claim 30 , wherein the selected suppressions include one of selectable suppressions selected by the user from stored options, mandatory suppressions mandated by existing regulations, and manually entered suppressions. 
     
     
         33 . The system of  claim 30 , wherein the integration is activated by combining a created marketing matrix file with a created suppression file. 
     
     
         34 . The system of  claim 30 , wherein the marketing matrix data includes at least a campaign date and a campaign type. 
     
     
         35 . The system of  claim 30 , wherein the electronic display is further capable of presenting a timeline interface for providing a campaign timeline based on a selectable campaign level. 
     
     
         36 . The system of  claim 30 , wherein a special instructions user interface allows manual entry of the suppressions. 
     
     
         37 . The system of  claim 30 , further comprising tracking components implementing a stored contact history table to track recipients and responses. 
     
     
         38 . The system of  claim 30 , further comprising verification components for running reports validating the selection process. 
     
     
         39 . The system of  claim 30 , further comprising an extract list tab for displaying a list of selectable extracts on the electronic display. 
     
     
         40 . The system of  claim 39 , further comprising an extract detail page for displaying details of a selected extract. 
     
     
         41 . The system of  claim 40 , wherein the extract detail page comprises at least one selectable reports tab, a selectable cell list tab, a selectable suppressions tab, and a selectable special instructions tab. 
     
     
         42 . The system of  claim 41 , further including a cell detail page activated through selection of cell on the cell list page. 
     
     
         43 . The system of  claim 40 , wherein the special instructions tab enables viewing and editing of special instructions for the selected extract. 
     
     
         44 . The system of  claim 30 , wherein the computer processing components further transmit the campaign list to at least one list recipient. 
     
     
         45 . A computer-implemented method for presenting a user interface for management of targeted marketing campaigns, the method implementing a computing system including user input components, a processor, and a database, the method comprising:
 presenting a user interface to the user;   entering marketing matrix and suppression data through user input components;   selecting and manipulating marketing matrix data defining a target population and of suppressions for limiting the target population by eliminating specified targets;   integrating, using the processor, the selected marketing matrix with the selected suppressions and automatically generating record selection codes for the marketing matrix data and suppressions;   selecting records from the database by processing, using the processor, the automatically generated record selection codes through at least comparing the record selection codes with recipient entries in the database, the record selection codes identifying recipients using recipient identifiers;   creating a selection table including the selected records, using the processor, by matching the recipient identifiers for the recipients; and   generating a campaign list based on the created selection table.   
     
     
         46 . The method of  claim 45 , further comprising providing marketing matrix components for storing selectable marketing matrix data and allowing manual entry of marketing matrix data. 
     
     
         47 . The method of  claim 45 , further comprising providing suppressions components for storing selectable suppressions selectable by the user from stored options, mandatory suppressions mandated by existing regulations, and for allowing manual entry of suppressions. 
     
     
         48 . The method of  claim 45 , further comprising activating the integration by combining a created marketing matrix file with a created suppression file. 
     
     
         49 . The method of  claim 45 , wherein the marketing matrix data includes at least a campaign date and a campaign type. 
     
     
         50 . The method of  claim 45 , further comprising providing a timeline interface on the user interface for providing a campaign timeline based on a selectable campaign level. 
     
     
         51 . The method of  claim 45 , further comprising a special instructions user interface allowing manual entry of the suppressions. 
     
     
         52 . The method of  claim 45 , further comprising providing tracking components implementing a stored contact history table to track recipients and responses. 
     
     
         53 . The method of  claim 45 , further comprising validating the selection process with verification components for running reports. 
     
     
         54 . The method of  claim 45 , further comprising providing an extract list tab for displaying a list of selectable extracts. 
     
     
         55 . The method of  claim 54 , further comprising providing an extract detail page for displaying details of a selected extract. 
     
     
         56 . The method of  claim 55 , wherein the extract detail page comprises at least one selectable reports tab, a selectable cell list tab, a selectable suppressions tab, and a selectable special instructions tab. 
     
     
         57 . The method of  claim 56 , further comprising providing a cell detail page activated through selection of cell on the cell list tab. 
     
     
         58 . The method of  claim 55 , wherein the special instructions tab enables viewing and editing of special instructions for the selected extract. 
     
     
         59 . The method of  claim 45 , further comprising transmitting the campaign list to at least one list recipient. 
     
     
         60 . A computer-implemented system for presenting a user interface for automatic management of targeted marketing campaigns, the system comprising:
 an electronic display for presenting information including marketing matrix data and suppression information to a user;   at least one user input device for allowing manipulation and selection of desired marketing matrix data defining a target population and of suppressions for limiting the target population by eliminating specified targets, wherein the desired marketing matrix data is selectable as a marketing matrix table layout and the selected suppressions are selectable as a suppression table layout;   wherein the electronic display includes multiple selectable system options, including at least one of the following: extract list option, upload file option, generate report option, display table layout option, and exit system option; and   computer processing components programmed to integrate the selected marketing matrix with the selected suppressions and automatically generate record selection codes, the record selection codes processed by the computer processing components to automatically select records from a database based on the marketing matrix data and selected suppressions, through at least comparing the record selection codes with recipient entries in the database, the record selection codes identifying recipients using recipient identifiers, the computer processing components being further programmed to implement selection components for creating a selection table including the selected records by matching the recipient identifiers for the recipients and list generation components for generating a campaign list based on the created selection table,   wherein the computer processing components are further operable to process records stored in the database to provide a campaign list, the processing comprising,
 automatically selecting records from the database based on the marketing matrix data, suppression components and created selection table including the selected records, 
 validating the selection process, and 
 generating the campaign list based on the created selection table; 
 displaying the campaign list to the user; and 
   facilitating fulfillment of the marketing campaign, the fulfillment comprising, transmitting the generated campaign list to at least one list recipient, and implementing a stored contact history table to track recipients and responses.