System and method for providing branded virtual objects in a virtual environment

Abstract

A system, computer-readable storage medium storing at least one program, and a computer-implemented method for providing branded virtual objects in a virtual environment are presented. A game instance of a computer-implemented multiplayer online game is generated, where the game instance is associated with a virtual environment of a player. A graphical user interface to the player is provided, where the graphical user interface displays at least one branded virtual object for selection by the player, and where the branded virtual object corresponds to a real-world brand. Selection and placement of the branded virtual object in the virtual environment by the player is monitored. The virtual environment of the player is updated to include the branded virtual object.

What is claimed is: 
     
         1 . A computer-implemented method for providing branded virtual objects in a virtual environment, comprising:
 generating a game instance of a computer-implemented multiplayer online game, the game instance being associated with a virtual environment of a player;   providing a graphical user interface to the player, the graphical user interface displaying at least one branded virtual object for selection by the player, the branded virtual object corresponding to a real-world brand;   monitoring selection and placement of the branded virtual object in the virtual environment by the player; and   updating the virtual environment of the player to include the branded virtual object.