System and method for automated generation of communications involving products or services

Abstract

Methods and systems for preparing combined communications having a plurality of client communication sections is presented. Initial interest in a product or service offer is received from a client at a computer system. The computer system generates a communications that combine host information and one or more client communication sections, wherein the client communication sections contain a second offer for the product or service.

1 - 32 . (canceled) 
     
     
         33 . A method for facilitating production of a reply to a response from a person, the method comprising:
 with a computer system, automatically:
 receiving a response from a person via the Internet, the response responsive to a communication provided to the person relating to an offering for a product or service; 
 generating a reply specific to the response, the reply containing variable data specific to the person other than a name, an address, and an account number of the person; and 
 transmitting the reply to the person via the Internet. 
   
     
     
         34 . A method according to  claim 33 , wherein the response received contains response option data and the reply specific to the response contains variable data appropriate to the response option data. 
     
     
         35 . A method according to  claim 34 , wherein the response option data comprises data indicating a non-purchase option. 
     
     
         36 . A method according to  claim 33 , wherein the reply specific to the response contains at least one response option based in part on a previous response received. 
     
     
         37 . A method according to  claim 33 , wherein a sequence of receiving responses and generating replies is continued until at least one of (i) no further replies are required, and (ii) no further response is received responsive to a reply. 
     
     
         38 . A method according to  claim 33 , wherein the variable data specific to the person comprises data specific to the product or service offered. 
     
     
         39 . A method according to  claim 33 , wherein some of the variable data specific to a first person is the same as the variable data specific to a second person. 
     
     
         40 . A method for facilitating production of offer communications, the method comprising:
 with a computer system, automatically:
 selecting a set of persons from among a plurality of persons, the set of persons suitable for receiving a particular type of product or service offering; 
 generating communications comprising offerings for the particular type of product or service separately directed to the persons; 
 communicating the communications to the set of persons; 
 receiving responses to the communications from at least some of the set of persons via the Internet, the responses responsive to the communications provided to the set of persons; 
 generating replies to at least some of the responses, each reply specific to a particular response received from a person in the set of persons, wherein at least some of the replies contain variable data specific to the person in the set of persons other than a name, an address, and an account number of the person; and 
 transmitting the replies to the appropriate person via the Internet. 
   
     
     
         41 . A method according to  claim 40 , wherein the responses received contain response option data and the replies specific to the responses contain variable data appropriate to the response option data. 
     
     
         42 . A method according to  claim 41 , wherein some of the response option data comprise data indicating a non-purchase option. 
     
     
         43 . A method according to  claim 40 , wherein at least some of the replies specific to a particular response contain at least one response option based on a previous response from the person. 
     
     
         44 . A method according to  claim 40 , wherein a sequence of receiving responses and generating replies is continued for each person in the set of persons until at least one of (i) no further replies are required for a particular person, and (ii) no further response is received from a particular person responsive to a reply. 
     
     
         45 . A method according to  claim 40 , wherein the variable data specific to a person comprises data specific to the product or service offered to the person. 
     
     
         46 . A method according to  claim 40 , wherein some of the variable data specific to a first person is the same as the variable data specific to a second person. 
     
     
         47 . A method for facilitating production of replies to responses from a plurality of persons, the method comprising:
 with a computer system, automatically:
 receiving responses to offer communications from a plurality of persons, the offer communications relating to a product or service, wherein at least some of the offer communications are accessible via the Internet; 
 generating replies to at least some of the responses, each reply specific to a particular response received from a person of the plurality of persons, wherein at least some of the replies contain variable data specific to the person other than a name, an address, and an account number of the person; and 
 transmitting the replies to the persons who sent the associated responses. 
   
     
     
         48 . A method according to  claim 47 , wherein the responses received contain response option data and the replies specific to the responses contain variable data appropriate to the response option data. 
     
     
         49 . A method according to  claim 48 , wherein some of the response option data comprise data indicating a non-purchase option. 
     
     
         50 . A method according to  claim 47 , wherein at least some of the replies specific to a particular response contain at least one response option based on a previous response from the person. 
     
     
         51 . A method according to  claim 47 , wherein a sequence of receiving responses and generating replies is continued for each person of the plurality of persons until at least one of (i) no further replies are required for a particular person, and (ii) no further response is received from a particular person responsive to a reply. 
     
     
         52 . A method according to  claim 47 , wherein the variable data specific to a person comprises data specific to the product or service offered to the person. 
     
     
         53 . A method according to  claim 47 , wherein some of the variable data specific to a first person is the same as the variable data specific to a second person. 
     
     
         54 . A system for facilitating production of replies to responses from a plurality of persons, the system comprising:
 at least one processor configured to automatically receive responses to offer communications from a plurality of persons, the offer communications relating to a product or service, wherein at least some of the offer communications are accessible via the Internet;   at least one processor configured to generate replies to at least some of the responses, each reply specific to a particular response received from a person of the plurality of persons, wherein at least some of the replies contain variable data specific to the person other than a name, an address, and an account number of the person; and   an interface capability configured to transmit the replies to the persons who sent the associated responses.   
     
     
         55 . A system according to  claim 54 , wherein the responses received contain response option data and the replies specific to the responses contain variable data appropriate to the response option data. 
     
     
         56 . A system according to  claim 55 , wherein some of the response option data comprise data indicating a non-purchase option. 
     
     
         57 . A system according to  claim 54 , wherein at least some of the replies specific to a particular response contain response options based on a previous response from the person. 
     
     
         58 . A system according to  claim 54 , wherein a sequence of receiving responses and generating replies is continued for each person of the plurality of persons until at least one of (i) no further replies are required for a particular person, and (ii) no further response is received from a particular person responsive to a reply. 
     
     
         59 . A system according to  claim 54 , wherein the variable data specific to a person comprises data specific to the product or service offered to the person. 
     
     
         60 . A system according to  claim 54 , wherein some of the variable data specific to a first person is the same as the variable data specific to a second person.