Methods, Systems, and Products for Managing Advertisements

Abstract

Methods, systems, and products manage advertisements. An advertiser submits multiple advertisements for an advertisement slot in media programming. As viewership and/or demographics change, different ones of the advertisements may be selected for delivery to customer devices.

1 . A method, comprising:
 associating, by a server, an advertisement slot in media programming with different advertisements of an advertiser;   categorizing, by the server, the advertisement slot as overrideable, thus allowing one of the different advertisements of the advertiser to be replaced with an alternate one of the different advertisements of the advertiser;   receiving, by the server, a request requesting replacement of the one of the different advertisements with the alternate one of the different advertisements; and   replacing, by the server, the one of the different advertisements associated with the advertisement slot with the alternate one of the different advertisements of the advertiser.   
     
     
         2 . The method of  claim 1 , further comprising receiving a premium for replacing the one of the different advertisements. 
     
     
         3 . The method of  claim 1 , further comprising retrieving viewership data associated with the advertisement slot. 
     
     
         4 . The method of  claim 1 , further comprising retrieving viewership data associated with the media programming. 
     
     
         5 . The method of  claim 1 , further comprising matching the different advertisements with different viewership ratings. 
     
     
         6 . The method of  claim 6 , further comprising inserting different ones of the different advertisements according to the different viewership ratings. 
     
     
         7 . The method of  claim 1 , further comprising inserting different ones of the different advertisements according to a demographic. 
     
     
         8 . A system, comprising:
 a processor; and   a memory storing instructions that when executed cause the processor to perform operations, the operations comprising:   associating an advertisement slot in media programming with different advertisements of an advertiser;   categorizing the advertisement slot as overrideable, thus allowing one of the different advertisements of the advertiser to be replaced with an alternate one of the different advertisements of the advertiser;   receiving a request associated with the advertiser requesting replacement of the one of the different advertisements with the alternate one of the different advertisements; and   replacing the one of the different advertisements associated with the advertisement slot with the alternate one of the different advertisements of the advertiser.   
     
     
         9 . The system of  claim 8 , wherein the operations further comprise receiving a premium for replacing the one of the different advertisements. 
     
     
         10 . The system of  claim 8 , wherein the operations further comprise retrieving viewership data associated with the advertisement slot. 
     
     
         11 . The system of  claim 8 , wherein the operations further comprise retrieving viewership data associated with the media programming. 
     
     
         12 . The system of  claim 8 , wherein the operations further comprise matching the different advertisements with different viewership ratings. 
     
     
         13 . The system of  claim 12 , wherein the operations further comprise inserting different ones of the different advertisements according to the different viewership ratings. 
     
     
         14 . The system of  claim 8 , wherein the operations further comprise inserting different ones of the different advertisements according to a demographic. 
     
     
         15 . A memory storing instructions that when executed cause a processor to perform operations, the operations comprising:
 associating an advertisement slot in media programming with different advertisements of an advertiser;   categorizing the advertisement slot as overrideable, thus allowing one of the different advertisements of the advertiser to be replaced with an alternate one of the different advertisements of the advertiser;   receiving a request associated with the advertiser requesting replacement of the one of the different advertisements with the alternate one of the different advertisements; and   replacing the one of the different advertisements associated with the advertisement slot with the alternate one of the different advertisements of the advertiser.   
     
     
         16 . The memory of  claim 15 , wherein the operations further comprise receiving a premium for replacing the one of the different advertisements. 
     
     
         17 . The memory of  claim 15 , wherein the operations further comprise retrieving viewership data associated with the advertisement slot. 
     
     
         18 . The memory of  claim 15 , wherein the operations further comprise retrieving viewership data associated with the media programming. 
     
     
         19 . The memory of  claim 15 , wherein the operations further comprise matching the different advertisements with different viewership ratings. 
     
     
         20 . The memory of  claim 15 , wherein the operations further comprise inserting different ones of the different advertisements according to a demographic.