US2014316874A1PendingUtilityA1

System and method for providing relative price point incentives based upon prior customer purchase behavior

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Assignee: CATALINA MARKETING CORPPriority: Mar 7, 2002Filed: Nov 8, 2013Published: Oct 23, 2014
Est. expiryMar 7, 2022(expired)· nominal 20-yr term from priority
Inventors:Gary KatzRyan CarrAngela Kimes
G06Q 30/0238G06Q 30/0222G06Q 30/0273G06Q 30/0226G06Q 30/0283G06Q 30/0207G06Q 30/02
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PatentIndex Score
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Claims

Abstract

The invention provides a system, computer program, and method for generating price point based incentives comprising determining a category specific price point ( 620 ) associated with a dominant competitive brand and a client brand; and generating an incentive ( 630 ) for said client brand based upon said price point and an anticipated price differential ( 640 ).

Claims

exact text as granted — not AI-modified
What is claimed is: 
     
         1 . A computer implemented method of generating price point based incentives comprising:
 determining a category specific price point associated with a dominant competitive brand and a client brand; and   generating an incentive for said client brand based upon said price point.

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