Social Analytics System and Method for Analyzing Conversations in Social Media

Abstract

Conversations in an online content universe are monitored. A social analysis module analyzes individual conversations between publishers in the online content universe. Publishers that influence a conversation are identified.

What is claimed is: 
     
         1 . A method of targeting online advertising, comprising:
 maintaining a database of historical online content;   applying search engine queries to the database to produce search results, wherein the search engine queries correspond to a topic;   optimizing the search results for relevance to the topic by applying multiple queries to the database to produce a search result set;   determining influence measures for influencers on the topic;   ranking relevance to the topic and the influence measures;   preparing a list of ranked influencers on the topic;   targeting online advertising to an influential publication at a point of engagement for the topic.