Local Advertising Responses

Abstract

A computer-implemented method managing telephonic connections is disclosed. The method includes transmitting from a computer server system, for display on an electronic communication device, an advertisement from an advertiser; receiving from the electronic communication device a request to be connected telephonically with the advertiser; automatically playing a predetermined audio message after connecting telephonically with the advertiser; and connecting the electronic communication device telephonically with the advertiser after playing the predetermined audio message.

1 - 20 . (canceled) 
     
     
         21 . A method performed by data processing apparatus, the method comprising:
 receiving content information regarding content requested by a user of a computing device and location information indicating a geographic location of the user;   providing for display on the computing device an advertisement of an advertiser, the advertisement being selected based on the content information and the location information;   receiving information specifying that user interaction with the advertisement occurred;   determining to provide, to the computing device, an alternative landing page for the advertisement rather than a regular landing page for the advertisement that is provided by the advertiser, the alternative landing page being a landing page that includes a common format and common types of content for each of a plurality of different advertisers; and   in response to the user interaction with the advertisement, providing to the computing device the alternative landing page for the advertisement, the alternative landing page for the advertisement including content that indicates a location of a facility of the advertiser with respect to the location of the user.   
     
     
         22 . The method of  claim 21 , further comprising:
 selecting information associated with the advertisement or the advertiser that pertains to the geographic location of the user; and   populating the alternative landing page with at least a portion of the selected information.   
     
     
         23 . The method of  claim 21 , wherein the content that indicates the location of the facility of the advertiser with respect to the location of the user comprises at least one of a map that displays the location of the facility and the location of the user or directions from the location of the user to the location of the facility. 
     
     
         24 . The method of  claim 21 , wherein:
 the alternative landing page is different from the regular landing page for the advertisement; and   the alternative landing page is hosted by an advertisement system that is different from the advertiser.   
     
     
         25 . The method of  claim 21 , wherein the alternative landing page includes a link to the regular landing page for the advertisement. 
     
     
         26 . The method of  claim 21 , further comprising receiving, from the advertiser, a selection to link the advertisement to the alternative landing page in place of the regular landing page for the advertisement. 
     
     
         27 . The method of  claim 21 , further comprising:
 identifying a plurality of facilities of the advertiser;   identifying a particular facility that is closest to the geographic location of the user relative to each other facility of the plurality of facilities; and   populating the alternative landing page with content related to the particular facility,   wherein the content that indicates the location of the facility of the advertiser with respect to the location of the user indicates the location of the particular facility with respect to the location of the user.   
     
     
         28 . A system comprising:
 a data processing apparatus; and   a memory storage apparatus in data communication with the data processing apparatus, the memory storage apparatus storing instructions executable by the data processing apparatus and that upon such execution cause the data processing apparatus to perform operations comprising:
 receiving content information regarding content requested by a user of a computing device and location information indicating a geographic location of the user; 
 providing for display on the computing device an advertisement of an advertiser, the advertisement being selected based on the content information and the location information; 
 receiving information specifying that user interaction with the advertisement occurred; 
 determining to provide, to the computing device, an alternative landing page for the advertisement rather than a regular landing page for the advertisement that is provided by the advertiser, the alternative landing page being a landing page that includes a common format and common types of content for each of a plurality of different advertisers; and 
 in response to the user interaction with the advertisement, providing to the computing device the alternative landing page for the advertisement, the alternative landing page for the advertisement including content that indicates a location of a facility of the advertiser with respect to the location of the user. 
   
     
     
         29 . The system of  claim 28 , wherein the instructions upon execution cause the data processing apparatus to perform further operations comprising:
 selecting information associated with the advertisement or the advertiser that pertains to the geographic location of the user; and   populating the alternative landing page with at least a portion of the selected information.   
     
     
         30 . The system of  claim 28 , wherein the content that indicates the location of the facility of the advertiser with respect to the location of the user comprises at least one of a map that displays the location of the facility and the location of the user or directions from the location of the user to the location of the facility. 
     
     
         31 . The system of  claim 28 , wherein:
 the alternative landing page is different from the regular landing page for the advertisement; and   the alternative landing page is hosted by an advertisement system that is different from the advertiser.   
     
     
         32 . The system of  claim 28 , wherein the alternative landing page includes a link to the regular landing page for the advertisement. 
     
     
         33 . The system of  claim 28 , wherein the instructions upon execution cause the data processing apparatus to perform further operations comprising receiving, from the advertiser, a selection to link the advertisement to the alternative landing page in place of the regular landing page for the advertisement. 
     
     
         34 . The system of  claim 28 , wherein the instructions upon execution cause the data processing apparatus to perform further operations comprising:
 identifying a plurality of facilities of the advertiser;   identifying a particular facility that is closest to the geographic location of the user relative to each other facility of the plurality of facilities; and   populating the alternative landing page with content related to the particular facility,   wherein the content that indicates the location of the facility of the advertiser with respect to the location of the user indicates the location of the particular facility with respect to the location of the user.   
     
     
         35 . A computer storage medium encoded with a computer program, the program comprising instructions that when executed by data processing apparatus cause the data processing apparatus to perform operations comprising:
 receiving content information regarding content requested by a user of a computing device and location information indicating a geographic location of the user;   providing for display on the computing device an advertisement of an advertiser, the advertisement being selected based on the content information and the location information;   receiving information specifying that user interaction with the advertisement occurred;   determining to provide, to the computing device, an alternative landing page for the advertisement rather than a regular landing page for the advertisement that is provided by the advertiser, the alternative landing page being a landing page that includes a common format and common types of content for each of a plurality of different advertisers; and   in response to the user interaction with the advertisement, providing to the computing device the alternative landing page for the advertisement, the alternative landing page for the advertisement including content that indicates a location of a facility of the advertiser with respect to the location of the user.   
     
     
         36 . The computer storage medium of  claim 35 , wherein the instructions upon execution cause the data processing apparatus to perform further operations comprising:
 selecting information associated with the advertisement or the advertiser that pertains to the geographic location of the user; and   populating the alternative landing page with at least a portion of the selected information.   
     
     
         37 . The computer storage medium of  claim 35 , wherein the content that indicates the location of the facility of the advertiser with respect to the location of the user comprises at least one of a map that displays the location of the facility and the location of the user or directions from the location of the user to the location of the facility. 
     
     
         38 . The computer storage medium of  claim 35 , wherein:
 the alternative landing page is different from the regular landing page for the advertisement; and   the alternative landing page is hosted by an advertisement system that is different from the advertiser.   
     
     
         39 . The computer storage medium of  claim 35 , wherein the instructions upon execution cause the data processing apparatus to perform further operations comprising receiving, from the advertiser, a selection to link the advertisement to the alternative landing page in place of the regular landing page for the advertisement. 
     
     
         40 . The computer storage medium of  claim 35 , wherein the instructions upon execution cause the data processing apparatus to perform further operations comprising:
 identifying a plurality of facilities of the advertiser;   identifying a particular facility that is closest to the geographic location of the user relative to each other facility of the plurality of facilities; and   populating the alternative landing page with content related to the particular facility,   wherein the content that indicates the location of the facility of the advertiser with respect to the location of the user indicates the location of the particular facility with respect to the location of the user.