System, method and apparatus for providing interactive and online experience with toys containing unique identifiers

Abstract

An apparatus for providing a user with the ability to interact with a virtual representation of a toy is disclosed. The apparatus comprises at least two toy figures, each toy figure having at least one detachable part and a unique identifier that identifies information about a user, a user's interaction with the toy figures, or location of the toy figure and each detachable part being interchangeable with other detachable parts and containing a unique identifier, configuration or marking that identifies information about the detachable part; a transmission device that is capable of detecting and receiving information from the unique identifier of the toy figures and the unique identifier, configuration or marking of the at least one detachable part of the toy; and an electronic platform that is capable of receiving information from the transmission device.

What is claimed is: 
     
         1 . An interactive toy apparatus, the apparatus comprising:
 at least two toy figures, each toy figure having at least one detachable part and a unique identifier that identifies information about a user, a user's interaction with the toy figures, or location of the toy figure and each detachable part being interchangeable with other detachable parts and containing a unique identifier, configuration or marking that identifies information about the detachable part;   a transmission device that is capable of detecting and receiving information from the unique identifier of the toy figures and the unique identifier, configuration or marking of the at least one detachable part of the toy;   an electronic platform that is capable of receiving information from the transmission device; and   wherein the apparatus provides the user with the ability to interact with a virtual representation of at least one of the toy figures online or on a mobile or desktop application.   
     
     
         2 . The interactive toy apparatus of  claim 1 , wherein the transmission device can be attached to the toy figure or separated from the toy figure as an individual unit. 
     
     
         3 . The interactive toy apparatus of  claim 1 , wherein the electronic platform is a separate component, computer, mobile device or tablet computer. 
     
     
         4 . The interactive toy apparatus of  claim 1 , wherein each toy figure has a shape of an animal. 
     
     
         5 . The interactive toy apparatus of  claim 4 , wherein the first letter of the detachable part is the same as the first letter of the name of the animal. 
     
     
         6 . The interactive toy apparatus of  claim 1 , wherein the detachable part is used with other detachable parts to create jewelry or accessories. 
     
     
         7 . The interactive toy apparatus of  claim 1 , wherein changing the detachable part causes one or more things to occur with the toy figure physically, online or on a mobile or desktop application. 
     
     
         8 . The interactive toy apparatus of  claim 1 , wherein the detachable part lights up or creates a physical response when the detachable part is detected by the transmission device. 
     
     
         9 . The interactive toy apparatus of  claim 1 , wherein the unique identifier of the toy figure or the detachable part is a special shape that can be recognized by visual coding system or by using a webcam. 
     
     
         10 . The interactive toy apparatus of  claim 1 , wherein when the electronic platform detects that the toy figure is identified as being in a new location, the user of the toy figure is provided with content and features that are specific to the new location. 
     
     
         11 . The interactive toy apparatus of  claim 1 , wherein the electronic platform detects the location based on the IP address, GPS tag or location tracking device. 
     
     
         12 . The interactive toy apparatus of  claim 1 , wherein the electronic platform send information about the user, the user's interaction with the toy figures, or the location of the toy figure and the user receives targeted or personalized advertising to the user based on the information received from the user. 
     
     
         13 . The interactive toy apparatus of  claim 1 , wherein a user can create a customizable toy figure by combining two or more toy figures to create a new customized toy figure online or on a mobile or desktop application. 
     
     
         14 . The interactive toy apparatus of  claim 1 , wherein upon registering the toy figure online, a virtual representation version of the toy figure is created online or on a mobile or desktop application. 
     
     
         15 . The interactive toy apparatus of  claim 14 , wherein the virtual representation of the toy figure can talk and interact with the user and the movement of the user is monitored or detected. 
     
     
         16 . The interactive toy apparatus of  claim 1 , wherein the unique identifier can be a radio frequency identifier, a unique design, print or code for each of the toy figure. 
     
     
         17 . An interactive toy method, the method comprising:
 providing at least two toy figures, each toy figure having at least one detachable part and a unique identifier that identifies a user, a user's interaction with the toy figures, or location of the toy figure; each detachable part containing a unique identifier, configuration or marking that identifies the detachable part and is interchangeable with detachable parts of other toy figures;   receiving information from the unique identifier of the toy figures and the unique identifier, configuration or marking of the at least one detachable part of the toy to a transmission device; and   wherein the method provides the user with the ability to interact with a virtual representation of at least one of the toy figures online or on a mobile or desktop application.   
     
     
         18 . The method of  claim 17 , wherein changing the detachable part causes one or more things to occur with the toy figure physically or online or on a mobile or desktop application. 
     
     
         19 . The method of  claim 17 , wherein when the electronic platform detects that the toy figure is identified as being in a new location, the user of the toy figure is provided with content that is specific to the new location. 
     
     
         20 . An interactive toy apparatus, the apparatus comprising:
 at least two toy figures, each toy figure having at least one detachable part and a unique identifier that identifies information about a user, a user's interaction with the toy figures, or location of the toy figure and each detachable part being interchangeable with other detachable parts and containing a unique identifier, configuration or marking that identifies information about the detachable part;   a transmission device that is capable of detecting and receiving information from the unique identifier of the toy figures and the unique identifier, configuration or marking of the at least one detachable part of the toy;   an electronic platform that is capable of receiving information from the transmission device and deliver the information to at least manufacture, designer or retailer of the toy figure; and   wherein a targeted or personalized advertising is delivered to the user based on the information.