Systems and methods for encrypting location broadcasts

Abstract

The present disclosure provides a system and method for providing a user with supplemental content based on the user's preferences and location. The disclosure provides a computer program that allows users to discover and organize content from a platform that is accessible from a mobile device or computer. Additionally, the disclosure provides a system for determining a user's location while indoors. The system can associate the user's location with specific content or items in a store and provide the user with supplemental content related to those items.

What is claimed: 
     
         1 . A method for displaying supplemental content to a user, the method comprising:
 receiving, by a server, a beacon identification from a client device;   determining, by the server, a premises with which the beacon identification is associated;   sending, by the server, a request for supplemental content and an indication of the determined premises to a content database;   receiving, by the server, a supplemental content item associated with the indication of the determined premises from the content database; and   transmitting, by the server, the supplemental content item to the client device for display.   
     
     
         2 . The method of  claim 1 , further comprising selecting the supplemental content item from a plurality of supplemental content items using an ad auction. 
     
     
         3 . The method of  claim 1 , further comprising receiving a request for supplemental content from the client device. 
     
     
         4 . The method of  claim 1 , further comprising determining a micro-location within the premises associated with the beacon identification. 
     
     
         5 . The method of  claim 4 , further comprising selecting the supplemental content item responsive to the determined micro-location within the premises. 
     
     
         6 . The method of  claim 4 , further comprising updating the micro-location within the premises associated with the beacon identification. 
     
     
         7 . The method of  claim 1 , further comprising receiving the supplemental content item from a third party. 
     
     
         8 . The method of  claim 1 , wherein the supplemental content is an advertisement. 
     
     
         9 . A system for displaying supplemental content to a user, the system comprising:
 a server configured to:
 receive a beacon identification from a client device; 
 determine a premises with which the beacon identification is associated; 
 send a request for supplemental content and an indication of the determined premises to a content database; 
 receive a supplemental content item associated with the indication of the determined premises from the content database; and 
 transmitting the supplemental content item to the client device for display. 
   
     
     
         10 . The system of  claim 9 , wherein the server is further configured to select the supplemental content item from a plurality of supplemental content items using an ad auction. 
     
     
         11 . The system of  claim 9 , wherein the server is further configured to receive a request for supplemental content from the client device. 
     
     
         12 . The system of  claim 9 , wherein the server is further configured to determine a micro-location within the premises associated with the beacon identification. 
     
     
         13 . The system of  claim 12 , wherein the server is further configured to select the supplemental content item responsive to the determined micro-location within the premises. 
     
     
         14 . The system of  claim 12 , wherein the server is further configured to update the micro-location within the premises associated with the beacon identification. 
     
     
         15 . The system of  claim 9 , wherein the server is further configured to receive the supplemental content item from a third party. 
     
     
         16 . The system of  claim 9 , wherein the supplemental content is an advertisement. 
     
     
         17 . A non-transitory computer readable medium having instructions stored thereon, the instructions, when executed by a processor, cause the processor to:
 receive a beacon identification from a client device;   determine a premises with which the beacon identification is associated;   send a request for supplemental content and an indication of the determined premises to a content database;   receive a supplemental content item associated with the indication of the determined premises from the content database; and   transmitting the supplemental content item to the client device for display.   
     
     
         18 . The non-transitory computer readable medium of  claim 17 , further comprising instructions, when executed by a processor, cause the processor to select the supplemental content item from a plurality of supplemental content items using an ad auction. 
     
     
         19 . The non-transitory computer readable medium of  claim 17 , further comprising instructions, when executed by a processor, cause the processor to determine a micro-location within the premises associated with the beacon identification. 
     
     
         20 . The non-transitory computer readable medium of  claim 19 , further comprising instructions, when executed by a processor, cause the processor to select the supplemental content item responsive to the determined micro-location within the premises.