Interactive experience fully contained within an expandable embedded unit

Abstract

Computer-implemented systems, computer-readable storage media encoded with software, and methods utilizing a first processing device configured to generate and deliver an ad for an online property, the ad delivered to an application executing on a second processing device, the ad providing an immersive interactive experience and tour of the online property in response to a user interaction, provided that the immersive interactive experience and tour of the online property are provided within the application executing on the second processing device.

What is claimed is: 
     
         1 . A computer-implemented system comprising a first processing device configured to generate and deliver an ad for an online property, the ad delivered to an application executing on a second processing device, the ad providing an immersive interactive experience and tour of the online property in response to a user interaction, provided that the immersive interactive experience and tour of the online property are provided within the application executing on the second processing device. 
     
     
         2 . The system of  claim 1 , wherein the online property is a game. 
     
     
         3 . The system of  claim 2 , wherein the game is an action game, an adventure game, an arcade game, a board game, a brain game, a card game, a casino game, a dice game, a drawing game, an educational game, a music game, a puzzle game, a racing game, a role-playing game, a simulation, a social game, a sports game, a strategy game, a trivia game, a word game, or a combination thereof. 
     
     
         4 . The system of  claim 3 , wherein the game comprises functionality to save game state and play information allowing a user to close the game and resume play at a later time. 
     
     
         5 . The system of  claim 4 , wherein the game state and play information is saved to a remote server or database allowing a user to resume play from a different device or application. 
     
     
         6 . The system of  claim 2 , wherein the game supports in-game micropayments. 
     
     
         7 . The system of  claim 2 , wherein the game comprises periodic in-game ads. 
     
     
         8 . The system of  claim 1 , wherein the application executing on the second processing device is a web browser, a mobile web browser, or a native mobile application. 
     
     
         9 . The system of  claim 1 , wherein the immersive interactive experience is an ad unit. 
     
     
         10 . The system of  claim 9 , wherein the ad unit is an expanding banner ad, an interstitial ad, a three-dimensional multimedia ad, or a combination thereof. 
     
     
         11 . Non-transitory computer-readable storage media encoded with a computer program including instructions executable by a processor to create a mobile embeddable unit comprising a software module configured to expand the embeddable unit to provide an interactive mobile game in response to a user interaction, the game occupying at least 50 percent of the available area of a mobile display, provided that the game comprises a software module configured to transact in-game mobile micropayments. 
     
     
         12 . The storage media of  claim 11 , wherein the mobile embeddable unit is an ad unit. 
     
     
         13 . The storage media of  claim 12 , wherein the mobile ad unit comprises text, an image, a video, an interactive, or a combination thereof. 
     
     
         14 . The storage media of  claim 11 , wherein the software module configured to expand the ad unit to provide an interactive mobile game provides the game without linking to a web page or downloading a mobile application. 
     
     
         15 . The storage media of  claim 11 , wherein the interactive mobile game occupies at least 70 percent or at least 90 percent of the available area of a mobile display. 
     
     
         16 . The storage media of  claim 15 , wherein the interactive mobile game is full screen. 
     
     
         17 . The storage media of  claim 15 , wherein the interactive mobile game is closable to reveal the mobile ad unit. 
     
     
         18 . The storage media of  claim 11 , wherein the interactive mobile game is an action game, an adventure game, an arcade game, a board game, a brain game, a card game, a casino game, a dice game, a drawing game, an educational game, a music game, a puzzle game, a racing game, a role-playing game, a simulation, a social game, a sports game, a strategy game, a trivia game, a word game, or a combination thereof. 
     
     
         19 . The storage media of  claim 11 , wherein the interactive mobile game comprises functionality to save game state and play information allowing a user to close the game and resume play at a later time. 
     
     
         20 . The storage media of  claim 19 , wherein the game state and play information is saved to a remote server allowing a user to resume play from a different device or application. 
     
     
         21 . Non-transitory computer-readable storage media encoded with a computer program including instructions executable by a processor to create an interactive mobile game, the game fully contained in a mobile embeddable unit, the embeddable unit expandable in response to a user interaction to provide the game, the game occupying at least 50 percent of the available area of a mobile display, provided that the game comprises a software module configured to transact in-game mobile micropayments. 
     
     
         22 . The storage media of  claim 21 , wherein the mobile embeddable unit is an ad unit. 
     
     
         23 . The storage media of  claim 22 , wherein the mobile ad unit comprises text, an image, a video, an interactive, or a combination thereof. 
     
     
         24 . The storage media of  claim 21 , wherein the mobile ad unit provides the interactive mobile game without linking to a web page or downloading a mobile application. 
     
     
         25 . The storage media of  claim 21 , wherein the interactive mobile game occupies at least 70 percent or at least 90 percent of the available area of a mobile display. 
     
     
         26 . The storage media of  claim 25 , wherein the interactive mobile game is full screen. 
     
     
         27 . The storage media of  claim 25 , wherein the interactive mobile game is closable to reveal the mobile ad unit. 
     
     
         28 . The storage media of  claim 21 , wherein the interactive mobile game is an action game, an adventure game, an arcade game, a board game, a brain game, a card game, a casino game, a dice game, a drawing game, an educational game, a music game, a puzzle game, a racing game, a role-playing game, a simulation, a social game, a sports game, a strategy game, a trivia game, a word game, or a combination thereof. 
     
     
         29 . The storage media of  claim 21 , wherein the interactive mobile game comprises functionality to save game state and play information allowing a user to close the game and resume play at a later time. 
     
     
         30 . The storage media of  claim 29 , wherein the game state and play information is saved to a remote server allowing a user to resume play from a different device or application.