Customer relationship management using mobile device and method therefor

Abstract

The present invention relates to a system and method for managing customers by using a mobile device, and in particular, to a system and method for managing customers by using a mobile device for dispatching a mobile gift card to potential customers, contacting the potential customers through telemarketing, introducing a mobile homepage assigned to a customer managing company to the potential customers so as to provide various benefits, linking the mobile homepage accessed by the potential customers to the social network service (SNS) account of the customer managing company, and providing information about a terminal or the mobile homepage of the customer managing company close to the potential customers by using a location information search in real time. Accordingly, the potential customer can receive various benefits and have continuous communication so that customer management effectiveness can be maximized and a secondary promotion for the customer management company is made possible.

What is claimed is: 
     
         1 . A customer management system using a mobile device, the system comprising:
 an enterprise member terminal  100  for transmitting information on a management target customer to a management server  200 , receiving information on a mobile gift card transmission result from the management server  200 , transmitting information related to creation of a mobile homepage to the management server  200 , and receiving information related to mobile homepage connection and information on a new bulletin board comment from the management server  200 ;   the management server  200  for receiving the information on the management target customer from the enterprise member terminal  100 , transmitting the mobile gift card to an individual member terminal  300  if information on a mobile gift card authentication page is transmitted to the individual member terminal  300  and authentication is completed, transmitting the information on the mobile gift card transmission result to the enterprise member terminal  100 , receiving the information related to creation of a mobile homepage from the enterprise member terminal  100  and creating the mobile homepage, transmitting mobile homepage guide information to the individual member terminal  300  of a mobile homepage guide target customer, and transmitting the information related to mobile homepage connection and the information on the new bulletin board comment to the enterprise member terminal  100 ; and   the individual member terminal  300  for receiving information on the mobile gift card authentication page from the management server  200  and performing authentication, receiving the mobile gift card from the management server  200 , and receiving the mobile homepage guide information from the management server  200  and connecting to the mobile homepage.   
     
     
         2 . The customer management system according to  claim 1 , wherein the management server  200  includes:
 an event management means  210  for receiving information on the management target customer who is a target to which the mobile gift card will be provided from the enterprise member terminal  100 , receiving information on the mobile homepage guide target customer from the enterprise member terminal  100 , transmitting information on the mobile gift card authentication page to the individual member terminal  300  and transmitting the mobile gift card to the individual member terminal  300  if the authentication is completed, and transmitting the information on the mobile gift card transmission result to the enterprise member terminal  100 ; and 
 a homepage management means  220  for receiving the information related to creation of a mobile homepage from the enterprise member terminal  100  and creating the mobile homepage, transmitting the mobile homepage guide information and quick response (QR) code information to the individual member terminal  300  of the mobile homepage guide target customer, transmitting information related to mobile homepage connection and information on the new bulletin board comment to the enterprise member terminal  100 , and awarding mileage for mobile homepage activities of the individual member terminal  300  based on predetermined criteria. 
 
     
     
         3 . The customer management system according to  claim 2 , wherein the homepage management means  220  includes a function of transmitting a link request to an SNS server  400  when receiving the SNS link request for linking the information on the new bulletin board comment of the mobile homepage from the enterprise member terminal  100 . 
     
     
         4 . A customer management system using a mobile device, the system comprising:
 an enterprise member terminal  200  for transmitting information related to creation of a mobile homepage to a management server  200 , and receiving information related to mobile homepage connection and information on a new bulletin board comment from the management server  200 ;   the management server  200  for receiving the information related to creation of a mobile homepage from the enterprise member terminal  100  and creating the mobile homepage, transmitting mobile homepage guide information to the individual member terminal  300  of the mobile homepage guide target customer, transmitting the information related to mobile homepage connection and the information on the new bulletin board comment to the enterprise member terminal  100 , receiving a request for searching for information on a location of the enterprise member terminal  100  from the individual member terminal  300 , and transmitting information on the enterprise member terminal  100  positioned within a predetermined distance from the individual member terminal  300  to the individual member terminal  300 ; and   the individual member terminal  300  for receiving the mobile homepage guide information from the management server  200  and connecting to the mobile homepage, transmitting the request for searching for information on a location of the enterprise member terminal  100  to the management server  200  and receiving information on the enterprise member terminal  100  positioned within a predetermined distance from the management server  200 .   
     
     
         5 . A customer management method using a mobile device, the method comprising the steps of:
 (A) allowing a management server  200  to receive information on a management target customer who is a target to which a mobile gift card will be provided from an enterprise member terminal  100 ;   (B) allowing the management server  200  to transmit information on a mobile gift card authentication page to an individual member terminal  300  and transmit the mobile gift card to the individual member terminal  300  if authentication is completed;   (C) allowing the management server  200  to transmit a mobile gift card transmission result to the enterprise member terminal  100 ;   (D) allowing the management server  200  to receive information related to creation of a mobile homepage from the enterprise member terminal  100  and create the mobile homepage;   (E) allowing the management server  200  to transmit mobile homepage guide information to the individual member terminal  300  of a mobile homepage guide target customer; and   (F) allowing the management server  200  to transmit information related to mobile homepage connection and information on a new bulletin board comment to the enterprise member terminal  100 .   
     
     
         6 . The method according to  claim 5 , wherein the customer management method further comprises, between steps (D) and (E), (D1) allowing the management server  200  to receive information on the mobile homepage guide target customer from the enterprise member terminal  100 . 
     
     
         7 . The method according to  claim 6 , wherein the customer management method further comprises, after step (F), (F1) allowing the management server  200  to transmit a link request to an SNS server  400  if an SNS link request for linking the information on the new bulletin board comment of the mobile homepage is received from the enterprise member terminal  100 . 
     
     
         8 . A customer management method using a mobile device, the method including the steps of:
 (A′) allowing a management server  200  to receive information related to creation of a mobile homepage from an enterprise member terminal  100  and create the mobile homepage;   (B′) allowing the management server  200  to transmit mobile homepage guide information to an individual member terminal  300  of a mobile homepage guide target customer;   (C′) allowing the management server  200  to transmit information related to mobile homepage connection and information on a new bulletin board comment to the enterprise member terminal  100 ;   (D′) allowing the management server  200  to receive a request for searching for information on a location of the enterprise member terminal  100  from the individual member terminal  300 , and   (E′) allowing the management server  200  to provide location information of the enterprise member terminal existing within a predetermined distance from the individual member terminal  300  to the individual member terminal  100  so that the individual member terminal  300  can connect to the mobile homepage of the enterprise member terminal  100 .