Methods, Systems, and Products for Tailored Content

Abstract

Methods, systems, and products tailor content to users. Clickstream data is merged with content information and compared to advertising attributes of advertisements. If a match is found, an associated advertisement is targeted.

1 . A method, comprising:
 receiving, at a server, data of a timeline describing clickstream data generated by a device presenting content;   retrieving, by the server, advertising attributes of different advertisements;   determining, by the server, a match between the data of the timeline and one of the advertising attributes; and   targeting, to the device, one of the different advertisements that is associated with the one of the advertising attributes matching the data of the timeline.   
     
     
         2 . The method of  claim 1 , wherein determining the match comprises matching a brand. 
     
     
         3 . The method of  claim 1 , wherein determining the match comprises matching a date. 
     
     
         4 . The method of  claim 1 , wherein determining the match comprises matching a time. 
     
     
         5 . The method of  claim 1 , wherein determining the match comprises matching an advertiser. 
     
     
         6 . The method of  claim 1 , wherein determining the match comprises matching a product. 
     
     
         7 . The method of  claim 1 , wherein determining the match comprises matching a category. 
     
     
         8 . The method of  claim 1 , wherein determining the match comprises matching a genre. 
     
     
         9 . A system, comprising:
 a processor; and   a memory storing code that when executed causes the processor to perform operations, the operations comprising:   receiving data of a timeline describing clickstream data generated by a device presenting content;   retrieving advertising attributes of different advertisements;   comparing the data of the timeline to the advertising attributes;   determining a match between the data of the timeline and one of the advertising attributes; and   targeting one of the different advertisements, that is associated with the one of the advertising attributes matching the data of the timeline, to the device.   
     
     
         10 . The system of  claim 9 , wherein the operations further comprise matching a brand. 
     
     
         11 . The system of  claim 9 , wherein the operations further comprise matching a date. 
     
     
         12 . The system of  claim 9 , wherein the operations further comprise matching a time. 
     
     
         13 . The system of  claim 9 , wherein the operations further comprise matching an advertiser. 
     
     
         14 . The system of  claim 9 , wherein the operations further comprise matching a product. 
     
     
         15 . The system of  claim 9 , wherein the operations further comprise matching a category. 
     
     
         16 . The system of  claim 9 , wherein the operations further comprise matching a genre. 
     
     
         17 . A memory storing code that when executed causes a processor to perform operations, the operations comprising:
 receiving data of a timeline describing clickstream data generated by a device presenting content;   retrieving advertising attributes of different advertisements;   comparing the data of the timeline to the advertising attributes;   determining a match between the data of the timeline and one of the advertising attributes; and   targeting one of the different advertisements, that is associated with the one of the advertising attributes matching the data of the timeline, to the device.   
     
     
         18 . The memory of  claim 17 , wherein the operations further comprise matching a brand. 
     
     
         19 . The memory of  claim 17 , wherein the operations further comprise matching an advertiser. 
     
     
         20 . The memory of  claim 17 , wherein the operations further comprise matching a category.