Cross-platform embeddable media player

Abstract

Technology is described for enabling a cross-platform media player. The technology can provide a script to be added to a Web page; receive from a client computing device a request for content; identify content to be provided to the client computing device, the identifying based at least on a type of a Web browser from which the request was received; and provide a markup to be added to the Web page. The markup added to the Web page does not cause the Web page to be reloaded. Each URL specifying content can be globally unique.

I/we claim: 
     
         1 . A method performed by a server computing device, comprising:
 providing a script to be added to a Web page;   receiving from a client computing device a request for content;   identifying content to be provided to the client computing device, the identifying based at least on a type of a Web browser from which the request was received; and   providing a markup to be added to the Web page wherein the markup is added to the Web page without causing the Web page to be reloaded, and wherein adding the markup causes the Web browser to retrieve and render the requested content.   
     
     
         2 . The method of  claim 1 , wherein the provided markup is unaffected by conflicting cascading styles. 
     
     
         3 . The method of  claim 1 , further comprising authorizing transfer of the content based at least on an identifier received with the request for content. 
     
     
         4 . The method of  claim 1 , further comprising providing only a list of content as a response to the request for content. 
     
     
         5 . The method of  claim 1 , further comprising identifying additional content the client computing device should request upon receiving the requested content. 
     
     
         6 . The method of  claim 1 , wherein the markup is provided in a JSON data format or a JSONP data format. 
     
     
         7 . A method performed by a client computing device, comprising:
 retrieving a hash from a uniform resource locator identified as a Web page currently navigated to;   identifying an entity identifier and a type in the hash;   requesting from a server computing device content specified by at least the identifier and the type identified in the hash;   receiving from the server computing device a markup;   emitting the received markup within the currently navigated-to Web page without reloading the Web page;   receiving from the server computing device the requested content;   determining how to render the received content; and   rendering the received content.   
     
     
         8 . The method of  claim 7 , wherein the request is transmitted using an AJAX technique. 
     
     
         9 . The method of  claim 7 , wherein the markup is received in a JSON data format or a JSONP data format. 
     
     
         10 . The method of  claim 7 , further comprising identifying a software component capable of rendering the received content and causing the identified software component to render the received content. 
     
     
         11 . The method of  claim 7 , wherein the received content is a navigation element. 
     
     
         12 . The method of  claim 7 , wherein the hash uniquely identifies the Web page.