Online marketplace with shipping incentives

Abstract

A marketplace server and method for facilitating purchase transactions are provided. A marketplace server may include a routing engine configured to receive an order for goods from a first computing device associated with a first customer, with the order including a first delivery address of the customer. The routing engine also calculates a delivery route to the first delivery address. An offer engine is configured to create an offer for other goods. The offer includes a shipping incentive associated with a second delivery address of a second customer. The offer may be targeted to the second customer based on a proximity of the second delivery address to the delivery route. The offer engine sends the offer to a second computing device associated with the second customer. Upon receiving an acceptance of the offer from the computing device, the offer engine processes a purchase transaction for the offer.

1 . A marketplace device for facilitating purchase transactions, comprising:
 a computer;   a routing engine executed on the marketplace device and configured to:   receive an order for goods from a first computing device associated with a first customer, the order including a first delivery address of the first customer; and   calculate a first delivery route to the first delivery address;   an offer engine executed on the marketplace device and configured to:   create an offer for other goods, the offer including a shipping incentive associated with a second delivery address of a second customer, the offer being targeted to the second customer based on a proximity of the second delivery address to the first delivery route;   wherein the routing engine is configured to modify the first delivery route to a second delivery route based on the second delivery address; and   a pricing engine executed on the marketplace device and configured to calculate an incremental shipping cost based on additional costs associated with the second delivery route;   wherein the offer engine is configured to send the offer for the other goods to a second computing device associated with the second customer and, upon receiving an acceptance of the offer from the second computing device, to process a purchase transaction for the offer.   
     
     
         2 . The marketplace device of  claim 1 , wherein the offer engine is configured to identify the second customer by referencing a social graph of the first customer, and by determining a relationship between the first customer and the second customer. 
     
     
         3 . The marketplace device of  claim 1 , wherein the shipping incentive includes a shipping discount for accepting delivery at the second delivery address on a specified date. 
     
     
         4 . The marketplace device of  claim 1 , wherein the shipping incentive expires at an end of a timeframe. 
     
     
         5 . The marketplace device of  claim 1 , wherein the offer is a first offer, and the offer engine is configured to create a second offer that is associated with an alternative delivery address for the second customer, and to send the second offer to the second computing device. 
     
     
         6 . The marketplace device of  claim 5 , wherein the second delivery address is associated with a sales tax, and the alternative delivery address is associated with zero sales tax. 
     
     
         7 . The marketplace device of  claim 1 , further including an opportunistic shipping engine executed on the marketplace device and configured to serve an opportunistic shipping graphical user interface for display on the second computing device of the second customer. 
     
     
         8 . The marketplace device of  claim 7 , wherein the opportunistic shipping graphical user interface includes:
 a product display region displaying the other goods of the offer;   a delivery address display region displaying a delivery address;   a shipping incentive region displaying the shipping incentive associated with the offer; and   a shipping option selector configured to receive input of a customer-selected shipping option.   
     
     
         9 . The marketplace device of  claim 8 , wherein the opportunistic shipping graphical user interface further includes a timing region displaying a timeframe during which the shipping incentive is valid. 
     
     
         10 . The marketplace device of  claim 1 , wherein the offer is for a product related to a search query submitted by the second customer. 
     
     
         11 . A server-based method for facilitating purchase transactions, comprising:
 receiving at the server an order for goods from a first computing device associated with a first customer, the order including a first delivery address of the first customer;   calculating with the server a first delivery route to the first delivery address;   creating by a computer an offer for other goods, the offer including a shipping incentive associated with a second delivery address of a second customer, the offer being targeted to the second customer based on a proximity of the second delivery address to the first delivery route;   modifying with the server the first delivery route to a second delivery route based on the second delivery address;   calculating with the server an incremental shipping cost based on additional costs associated with the second delivery route;   sending from the server the offer to a second computing device associated with the second customer; and   upon receiving an acceptance of the offer from the second computing device, processing with the server a purchase transaction for the offer.   
     
     
         12 . The method of  claim 11 , further comprising identifying with the server the second customer by referencing a social graph of the first customer, and by determining a relationship between the first customer and the second customer. 
     
     
         13 . The method of  claim 11 , wherein the shipping incentive includes a shipping discount for accepting delivery at the second delivery address on a specified date. 
     
     
         14 . The method of  claim 11 , wherein the shipping incentive expires at an end of a timeframe. 
     
     
         15 . The method of  claim 11 , wherein the offer is a first offer, and further comprising creating with the server a second offer that is associated with an alternative delivery address for the second customer. 
     
     
         16 . The method of  claim 15 , wherein the second delivery address is associated with a sales tax, and the alternative delivery address is associated with zero sales tax. 
     
     
         17 . The method of  claim 11 , further comprising serving with the server an opportunistic shipping graphical user interface for display on the second computing device of the second customer. 
     
     
         18 . The method of  claim 17 , wherein the opportunistic shipping graphical user interface includes:
 a product display region displaying the other goods of the offer;   a delivery address display region displaying a delivery address;   a shipping incentive region displaying the shipping incentive associated with the offer;   a timing region displaying a timeframe during which the shipping incentive is valid; and   a shipping option selector configured to receive input of a customer-selected shipping option.   
     
     
         19 . The method of  claim 11 , wherein the offer is for a product related to a search query submitted by the second customer. 
     
     
         20 . A marketplace device for facilitating purchase transactions, comprising:
 a routing engine configured to:   receive an order for goods from a first computing device associated with a first customer, the order including a first delivery address of the first customer; and   calculate a first delivery route to the first delivery address;   an offer engine configured to:   create an offer for other goods, the offer including a shipping incentive associated with a second delivery address of a second customer, the shipping incentive including a shipping discount for accepting delivery at the second delivery address on a specified date, the offer being targeted to the second customer based on a proximity of the second delivery address to the first delivery route;   wherein the routing engine is configured to modify the first delivery route to a second delivery route based on the second delivery address; and   a pricing engine configured to calculate an incremental shipping cost based on additional costs associated with the second delivery route;   wherein the offer engine is configured to send the offer for the other goods to a second computing device associated with the second customer and, upon receiving an acceptance of the offer from the second computing device, to process a purchase transaction for the offer.