Computer-Implemented System And Method For Providing Website Navigation Recommendations

Abstract

A system and method for providing Web site navigation recommendations is provided. A Web page of interest is identified as a destination Web page. A domain of Web pages related to the destination Web page is determined. Information is extracted from each Web page in the domain and a recommendation comprising instructions for navigating to the destination Web page is generated based on the extracted information.

What is claimed is: 
     
         1 . A system for providing Web site navigation recommendations, comprising:
 a Web page of interest identified as a destination Web page;   a domain of Web pages related to the destination Web page;   an extracting module to extract information from each Web page in the domain; and   a recommender to generate a recommendation comprising instructions for navigating to the destination Web page based on the extracted information.   
     
     
         2 . A system according to  claim 1 , further comprising:
 an assignment module to assign a short link to the destination Web page based on the extracted information; and   the recommender to provide the short link to a user as the recommendation.   
     
     
         3 . A system according to  claim 1 , further comprising:
 a query determination module to determine a search query to identify the Web page of interest; and   the recommender to provide the search query to a user as the recommendation.   
     
     
         4 . A system according to  claim 3 , further comprising:
 a query generator to generate the search query, comprising:
 a set of search words selected from the domain of Web pages; 
 an identification module to identify combinations of the search terms; 
 a filter module to filter out the combinations of search terms that are unlikely to identify the destination Web page; 
 an application module to apply the non-filtered combinations as possible search queries; 
 a result module to identify one or more Web pages as results; and 
 a map module to map each of the results to one of the search queries. 
   
     
     
         5 . A system according to  claim 1 , further comprising:
 a source Web page;   a path determined between the source and destination Web pages; and   the recommendation module to provide the path to a user as the recommendation.   
     
     
         6 . A system according to  claim 1 , wherein the path is generated based on at least one of a predetermined Web page through which the path is directed, structures within the Web pages, and shortest path. 
     
     
         7 . A system according to  claim 1 , further comprising at least one of:
 a script generated based on the instructions;   a display to provide the script to an agent during a call with a caller; and   a record of the call based on the script.   
     
     
         8 . A system according to  claim 1 , further comprising:
 a metric module to measure effectiveness of the recommendation by measuring metrics of the recommendation, wherein the metrics comprise at least one of repeatability, error rate and learnability and by analyzing the metrics.   
     
     
         9 . A system according to  claim 1 , further comprising:
 an index of the extracted information, wherein the index comprises one of a graph representation and a hash table.   
     
     
         10 . A system according to  claim 1 , further comprising:
 a domain determination module to determine the domain by identifying a collection of Web pages with a common domain related to the destination Web page.   
     
     
         11 . A system according to  claim 10 , further comprising at least one of:
 an exclusion module to exclude particular pages within the domain based on a Web page title;   an expansion module to expand the domain by including additional Web pages; and   a reduction module to decrease the domain by excluding pages based on content characteristics.   
     
     
         12 . A method for providing Website navigation recommendations, comprising:
 identifying a Web page of interest as a destination Web page;   defining a domain of Web pages related to the destination Web page;   extracting information from each Web page in the domain; and   generating a recommendation comprising instructions for navigating to the destination Web page based on the extracted information.   
     
     
         13 . A method according to  claim 12 , further comprising:
 assigning a short link to the destination Web page based on the extracted information; and   providing the short link to a user as the recommendation.   
     
     
         14 . A method according to  claim 12 , further comprising:
 determining a search query to identify the Web page of interest; and   providing the search query to a user as the recommendation.   
     
     
         15 . A method according to  claim 14 , further comprising:
 generating the search query, comprising:
 obtaining a set of search words from the domain of Web pages; 
 identifying combinations of the search terms; 
 filtering out the combinations of search terms that are unlikely to identify the destination Web page; 
 applying the non-filtered combinations as possible search queries; 
 identifying one or more Web pages as results; and 
 mapping each of the results to one of the search queries. 
   
     
     
         16 . A method according to  claim 12 , further comprising:
 identifying a source Web page;   determining a path between the source and destination Web pages; and   providing the path to a user as the recommendation.   
     
     
         17 . A method according to  claim 12 , wherein the path is generated based on at least one of a predetermined Web page through which the path is directed, structures within the Web pages, and shortest path. 
     
     
         18 . A method according to  claim 12 , further comprising at least one of:
 generating a script based on the instructions;   providing the script to an agent during a call with a caller; and   generating a record of the call based on the script.   
     
     
         19 . A method according to  claim 12 , further comprising:
 measuring effectiveness of the recommendation, comprising:
 measuring metrics of the recommendation, wherein the metrics comprise at least one of repeatability, error rate, and learnability; and 
 analyzing the metrics. 
   
     
     
         20 . A method according to  claim 12 , further comprising:
 generating an index of the extracted information, wherein the index comprises one of a graph representation and a hash table.   
     
     
         21 . A method according to  claim 12 , further comprising:
 determining the domain by identifying a collection of Web pages with a common domain related to the destination Web page.   
     
     
         22 . A method according to  claim 21 , further comprising at least one of:
 excluding particular pages within the domain based on a Web page title;   expanding the domain by including additional Web pages; and   decreasing the domain by excluding pages based on content characteristics.