Navigation System

Abstract

An array of personal care product packages comprises a first package containing a first personal care product and a second package containing a second personal care product. The first package and the second package are each of a single primary brand. The first package is of a first sub-brand and the second package is of a second sub-brand that is different than the first sub-brand. Each package further includes a visual schema, where the visual schema comprises a primary viewing area. The primary viewing area includes a product identification region comprising product identification indicia, a qualitative information region comprising qualitative information indicia, and a photographic region comprising photographic indicia. In addition, the visual schema is repeated for the first package and the second package.

1 - 29 . (canceled) 
     
     
         30 . An array of personal care product packages, the array comprising:
 a plurality of packages containing personal care products of a primary brand;   wherein each respective package of the plurality of packages comprises different personal care products; and   wherein the plurality of packages comprise a visual schema defined by:   a) each package of the plurality of packages having a primary viewing area, the primary viewing area having a top edge, an opposing bottom edge, a first side edge that is located perpendicularly between the top edge and the bottom edge, and a second side edge that is located perpendicularly between the top edge and the bottom edge and is distal to the first side edge;   b) the primary viewing area comprising a product identification region comprising product identification indicia, a qualitative information region comprising qualitative information indicia, a photographic region comprising photographic indicia, and an emblem graphic comprising quantitative information indicia; and   c) sub-brand indicia;   wherein the product information region has a first dominant background color, the qualitative information region has a second dominant background color, and the emblem graphic has a third dominant background color that is the same as the first dominant background color; and   wherein the visual schema is repeated for each package of the plurality of packages.   
     
     
         31 . The array of  claim 30  wherein the product identification region is disposed within the upper third of the viewing area, wherein the product identification region has a generally plano-convex shape, and wherein the product identification region further comprises a top border that is proximate the top edge of the primary viewing area and a bottom border that is convexly curvilinear and is distal to the top border. 
     
     
         32 . The array of  claim 30  wherein the qualitative information region is disposed within the right third of the viewing area proximate the second side edge, and wherein the second dominant background color is different than the first dominant background color. 
     
     
         33 . The array of  claim 30 , wherein the emblem graphic is proximate the bottom edge. 
     
     
         34 . The array of  claim 30  wherein the viewing area further comprises an icon graphic located at least partially within the emblem graphic, and wherein the icon graphic highlights a particular feature of the product contained within a corresponding package. 
     
     
         35 . The array of  claim 30  wherein the viewing area further comprises at least one of a product graphic or a caricature graphic, wherein the product graphic exhibits an illustration of the product contained within a corresponding package, and wherein the caricature graphic exhibits at least one visual cartoon character portrayed in a manner that relates to the respective product and a corresponding stage of development. 
     
     
         36 . The array of  claim 30  wherein the viewing area further comprises a highlight graphic, wherein the highlight graphic is positioned such that at least a portion of the sub-brand indicia is present within the first highlight graphic, wherein the highlight graphic comprises a fourth dominant background color that is the same as the second dominant background color of the qualitative information region. 
     
     
         37 . The array of  claim 36  wherein the first dominant background color is different than the second dominant background color. 
     
     
         38 . The array of  claim 36  wherein the plurality of packages includes at least a first package and a second package, and wherein the fourth dominant background color of the first package and the fourth dominant background color of the second package are different. 
     
     
         39 . The array of  claim 38  wherein the first package includes personal care products of a first sub-brand and the second package includes personal care products of a second sub-brand that is different than the first sub-brand. 
     
     
         40 . The array of  claim 30  wherein the plurality of packages includes at least a first package and a second package, and wherein the first dominant background color of the first package and the first dominant background color of the second package are the same. 
     
     
         41 . The array of  claim 40  wherein the first package includes personal care products of a first sub-brand and the second package includes personal care products of a second sub-brand that is different than the first sub-brand. 
     
     
         42 . The array of  claim 30  wherein the plurality of packages includes at least a first package and a second package, wherein the first package and the second package include personal care products of the same personal care product category, wherein the emblem graphic of the first package and the emblem graphic of the second package each include quantitative information indicating a developmental stage, wherein the developmental stage of the first package and the developmental stage of the second package are different, and wherein the fourth dominant background color of the first package and the fourth dominant background color of the second package are the same. 
     
     
         43 . An array of personal care product packages, the array comprising:
 a plurality of packages containing personal care products of a primary brand;   wherein each respective package of the plurality of packages comprises different personal care products; and   wherein the plurality of packages comprise a visual schema defined by:   a) each package of the plurality of packages having a primary viewing area, the primary viewing area having a top edge, an opposing bottom edge, a first side edge that is located perpendicularly between the top edge and the bottom edge, and a second side edge that is located perpendicularly between the top edge and the bottom edge and is distal to the first side edge;   b) the primary viewing area comprising a product identification region comprising product identification indicia, a qualitative information region comprising qualitative information indicia, a photographic region comprising photographic indicia, and a highlight graphic, the highlight graphic being separate from the qualitative information region; and   c) sub-brand indicia, at least a portion of the sub-brand indicia being present within the highlight graphic;   wherein the product information region has a first dominant background color, the qualitative information region has a second dominant background color, and the highlight graphic has a third dominant background color that is the same as the second dominant background color; and   wherein the visual schema is repeated for each package of the plurality of packages.   
     
     
         44 . The array of  claim 43  wherein the viewing area further comprises an emblem graphic comprising quantitative information indicia, the emblem graphic having a fourth dominant background color. 
     
     
         45 . The array of  claim 44  wherein the fourth dominant background color is the same as the first dominant background color. 
     
     
         46 . The array of  claim 45  wherein the plurality of packages includes at least a first package and a second package, wherein the first package and the second package each include personal care products of the same personal care product category, wherein the emblem graphic of the first package and the emblem graphic of the second package each include quantitative information indicating a developmental stage, wherein the developmental stage of the first package and the developmental stage of the second package are different, and wherein the fourth dominant background color of the first package and the fourth dominant background color of the second package are the same. 
     
     
         47 . The array of  claim 44  wherein the product identification region is proximate the top edge, the qualitative information region is proximate the first side, and the emblem graphic is proximate the bottom edge. 
     
     
         48 . The array of  claim 43  wherein the first dominant background color is different than the second dominant background color. 
     
     
         49 . The array of  claim 45 , wherein the first dominant background color is different than the second dominant background color. 
     
     
         50 . The array of  claim 44  wherein the plurality of packages includes a first package of a first sub-brand and a second package of a second sub-brand that is different than the first sub-brand, and wherein the third dominant background color of the first package and the third dominant background color of the second package are different. 
     
     
         51 . The array of  claim 50  wherein the first package is of a first tier level and the second package is of a second tier level that is the same as the first tier level. 
     
     
         52 . The array of  claim 43  wherein the plurality of packages includes a first package of a first sub-brand and a second package of a second sub-brand that is different than the first sub-brand, and wherein the first dominant background color of the first package and the first dominant background color of the second package are the same. 
     
     
         53 . The array of  claim 52  wherein the first package is of a first tier level and the second package is of a second tier level that is the same as the first tier level. 
     
     
         54 . An array of personal care product packages, the array comprising:
 a first package containing at least one first personal care product and a second package containing at least one second personal care product;   wherein the first package and the second package are each of a single primary brand;   wherein the first package is of a first sub-brand and the second package is of a second sub-brand, the first sub-brand being different than the second sub-brand;   wherein each package further includes a visual schema;   wherein the visual schema comprises a primary viewing area, the primary viewing area having a top edge, an opposing bottom edge, a left side edge and a right side edge located perpendicularly between the top edge and the bottom edge, a product identification region proximate the top edge comprising product identification indicia, a qualitative information region proximate the right side edge comprising qualitative information indicia, and a photographic region comprising photographic indicia;   wherein the visual schema is repeated for the first package and the second package; and   wherein the product identification region comprises a first dominant background color and wherein the first dominant background color of the first package and the first dominant background color of the second package are the same.   
     
     
         55 . The array of  claim 54  wherein the personal care product of the first sub-brand is a diaper and the personal care product of the second sub-brand is of a different product category. 
     
     
         56 . The array of  claim 54  wherein the first sub-brand relates to a first tier level and the second sub-brand relates to a second tier level, wherein the first tier level and the second tier level are different. 
     
     
         57 . The array of  claim 54  wherein the photographic region is proximate the left side edge. 
     
     
         58 . The array of  claim 54  wherein the product identification region is located in the upper third of the viewing area and extends from the left side edge to the right side edge, and wherein the product identification region comprises a top border that is proximate the top edge of the primary viewing area. 
     
     
         59 . The array of  claim 54  wherein the product identification region has a generally plano-convex shape, wherein the product identification region comprises a bottom border that is convexly curvilinear. 
     
     
         60 . The array of  claim 54  wherein the qualitative information region comprises a second dominant background color, and wherein the second dominant background color is different than the first dominant background color. 
     
     
         61 . The array of  claim 60  wherein the second dominant background color of the first package and the second dominant background color of the second package are different. 
     
     
         62 . The array of  claim 54  wherein the viewing area further comprises sub-brand indicia disposed proximate the product identification region. 
     
     
         63 . The array of  claim 62  wherein at least one of the first package or the second package further comprises a highlight graphic, wherein at least a portion of the sub-brand indicia is disposed within the highlight graphic. 
     
     
         64 . The array of  claim 63  wherein the qualitative information region comprises a second dominant background color and the highlight graphic comprises a third dominant background color, and wherein the second dominant background color is the same as the third dominant background color. 
     
     
         65 . The array of  claim 63  wherein both the first package and the second package include the highlight graphic, the highlight graphic comprises a third dominant background color, and wherein the third dominant background color of the first package and the third dominant background color of the second package are different. 
     
     
         66 . The array of  claim 65  wherein the qualitative information region comprises a second dominant background color, the second dominant background color of the first package and the second dominant background color of the second package are different. 
     
     
         67 . The array of  claim 66  wherein the second dominant background color of the first package is the same as the third dominant background color of the first package and the second dominant background color of the second package is the same as the third dominant background color of the second package. 
     
     
         68 . The array of  claim 54  wherein the viewing area further comprises an emblem graphic, and wherein the emblem graphic includes emblem indicia exhibiting quantitative information. 
     
     
         69 . The array of  claim 68  wherein the emblem graphic comprises a fourth dominant background color, the fourth dominant background color is the same as the first dominant background color of the product identification region. 
     
     
         70 . The array of  claim 68  wherein the viewing area further comprises a product graphic, and wherein the product graphic exhibits an illustration of the product contained within a corresponding package.