System And Method For Accessing Electronic Data Via An Image Search Engine

Abstract

The present invention provides a system and method for accessing electronic data through entry of images as queries in search engine. The system uses various image capturing devices and communication devices to capture images and enter them into image database. Image recognition techniques encode images in a computer readable format. The processed image is then entered for comparison into at least one database populated with images and associated information. Once the newly captured image is matched with an image in the database, the information linked with that image is returned to the user.

1 . A method comprising:
 storing information regarding a plurality of images of advertisements and information regarding a plurality of products, commodities, or services in a database, wherein at least one image of an advertisement is associated with a product, commodity, or service of the plurality of products, commodities, or services;   receiving, with a receiver, information regarding an image of an advertisement of a product, commodity, or service of interest, wherein the image of the advertisement of the product, commodity, or service of interest is obtained with a communication device of or associated with a requesting user, and further wherein the communication device transmits the information regarding the image of the advertisement of the product, commodity, or service of interest to the receiver;   comparing the information regarding the image of the advertisement of the product, commodity, or service of interest to the information regarding the plurality of images of advertisements in the database;   determining whether the image of the advertisement of the product, commodity, or service of interest matches an image of the plurality of images of advertisements, and, if the image of the advertisement of the product, commodity, or service of interest matches an image of the plurality of images of advertisements, accessing information regarding the associated product, commodity, or service; and   transmitting, using a transmitter, the information regarding the associated product, commodity, or service to the communication device of or associated with the requesting user;   wherein the information regarding the associated product, commodity, or service is displayed on a display unit of or associated with the communication device.   
     
     
         2 . The method of  claim 1 , further comprising:
 obtaining the image of the advertisement of the product, commodity, or service of interest from a printed material, wherein said printed material is selected from the group consisting of a magazine, a newspaper, a poster, a pamphlet, a flyer, a book, an identification card, a credit card, a bank card, a passport, a photograph, and any combination thereof.   
     
     
         3 . The method of  claim 1 , further comprising:
 obtaining the image of the advertisement of the product, commodity, or service of interest from an electronic display unit.   
     
     
         4 . The method of  claim 3 , wherein said electronic display unit is selected from the group consisting of a television screen or monitor, a computer monitor, a screen of a hand-held device, and any combination thereof. 
     
     
         5 . The method of  claim 4 , wherein the advertisement of interest displayed on said television screen or monitor comprises a television commercial. 
     
     
         6 . The method of  claim 1 , wherein the information regarding the associated product, commodity, or service comprises at least one selected from the group consisting of additional information about the associated product, commodity, or service being advertised; a more detailed description of the product, commodity, or service; pricing information; discounts; store locations; availability; online purchase capabilities; purchase statistics; information about related products, commodities, or services; a link to retail store site; a link to a product manufacturer site; a link to an online auction site; and any combination thereof. 
     
     
         7 . The method of  claim 1 , further comprising:
 providing to the requesting user the capability to take a subsequent action selected from a group consisting of making a purchase of a product, commodity, or service; leasing a product; arranging financing; arranging delivery of a product, commodity, or service; arranging pick-up of a product or commodity; and any combination thereof.   
     
     
         8 . The method of  claim 1 , wherein the information regarding the associated product, commodity, or service is displayed based on criteria stored in a profile of the requesting user. 
     
     
         9 . The method of  claim 8 , wherein the user profile is stored in the communication device or in the database. 
     
     
         10 . The method of  claim 8 , wherein the criteria in the user profile comprise at least one selected from the group consisting of price limits, residency, taste, sizes, place of residence, workplaces, current location, asset information, and any combination thereof. 
     
     
         11 . The method of  claim 1 , wherein the requesting user captures the image of the advertisement of a product, commodity, or service of interest and then accesses additional information about availability of variations of the product, commodity, or service and locations to purchase it. 
     
     
         12 . The method of  claim 1 , wherein the communication device is selected from the group consisting of a hand-held device, cellular telephone, hybrid cellular telephone/PDA device, PDA, remote server, RFID device, Internet-accessible camera, personal computer, laptop computer, pocket computer, hybrid electronic device, and any combination thereof. 
     
     
         13 . The method of  claim 1 , wherein the communication device comprises at least one selected from the group consisting of a camera, a scanner, a processor, a display, or a combination thereof. 
     
     
         14 . The method of  claim 1 , further comprising: processing information, via the communication device, for performing image recognition pertaining to the information regarding the image of the advertisement of the product, commodity, or service of interest. 
     
     
         15 . The method of  claim 1 , further comprising: processing information, via a processor, for performing image recognition pertaining to the information regarding the product, commodity, or service of interest. 
     
     
         16 . The method of  claim 1 , further comprising: accessing the apparatus through a network. 
     
     
         17 . The method of  claim 16 , wherein the network comprises at least one selected from the group consisting of a wired network, a wireless network, a GSM network, a ISDN network, an Ethernet network, a CATV network, a Wi-Fi network, a LAN network, a Bluetooth network, and any combination thereof. 
     
     
         18 . A system for enabling advertisers or marketers to preplan response to the entry of images of advertisements into a search engine by providing images of said advertisements to those who update the search engine, comprising:
 a database storing information regarding a plurality of images of advertisements and information regarding a plurality of products, commodities, or services, wherein at least one image of an advertisement is associated with a product, commodity, or service of the plurality of products, commodities, or services;   a receiver receiving information regarding an image of an advertisement of a product, commodity, or service of interest, wherein the image of the advertisement of the product, commodity, or service of interest is obtained with a communication device of or associated with a requesting user, and further wherein the communication device transmits the information regarding the image of the advertisement of the product, commodity, or service of interest to the receiver;   a processer for comparing the information regarding the image of said advertisement of the product, commodity, or service of interest to the information regarding the plurality of images of advertisements, determining whether the image of the advertisement of the product, commodity, or service of interest matches an image of the plurality of images of advertisements, and, if the image of the advertisement of the product, commodity, or service of interest matches an image of the plurality of images of advertisements, accessing information regarding the associated product, commodity, or service;   a transmitter transmitting the information regarding the associated product, commodity, or service to the communication device of or associated with the requesting user; and   a display for displaying the information regarding the associated product, commodity, or service.   
     
     
         19 . The system of  claim 18 , wherein said advertiser or marketer provides links to additional information regarding the product, commodity, or service of interest. 
     
     
         20 . The system of  claim 18 , wherein said additional information is selected from the group consisting of a more detailed description of the product, commodity, or service, pricing information, discounts, store locations, availability, online purchase capabilities, purchase statistics, information about related products or services, and any combination thereof. 
     
     
         21 . The system of  claim 18 , wherein the communication device provides to the requesting user the capability to take a subsequent action selected from the group consisting of making a purchase of a product, commodity, or service, leasing a product, arranging financing, arranging delivery of a product, arranging pick-up of a product, and any combination thereof.