System and Method for Performance Tracking for Motivating Individuals to Capture Consumer Data Via Mobile Devices

Abstract

Individual performance for obtaining consumer participation in a promotion is tracked. The individual is associated with a promotion. A URL corresponding the individual/promotion association is generated. The URL is converted to a code such as a QR code, and the QR code is placed on a physical medium that to be carried by the individual. The individual requests a consumer to scan the QR code to participate in the promotion. When the consumer so scans the QR code, metrics are updated to so indicate the user's interest. Metrics are further updates when the user accepts the promotion. The metrics are stored in a database in association with the URL corresponding to the individual/promotion association.

What is claimed is: 
     
         1 . A system for tracking performance of individuals providing promotions to consumers, comprising:
 (a) a processor configured to accept a promotion and to associate at least one individual with the promotion;   (b) a URL generator to generate a unique URL for the individual associated with the promotion;   (c) a code generator to generate a code based on the generated URL, wherein the code can be scanned by code scanning device;   (d) a code reader to read the generated code;   (e) a webpage provided to the consumer in response to scanning the code to register a consumer for the promotion when the code is read by the reader, wherein the processor is configured to update performance metrics for the individual associated with the URL when the consumer indicates a desire to participate in the promotion via the webpage; and   (f) a report providing one or more of the performance characteristics.   
     
     
         2 . The system of  claim 1 , wherein the report is provided on a display device. 
     
     
         3 . The system of  claim 1 , wherein the code reader is one of a QR code scanner, an RFID reader, an NFC reader, and a magnetic strip reader. 
     
     
         4 . The system of  claim 1 , further comprising a lanyard having the code printed thereon, the lanyard configured to be worn by the individual. 
     
     
         5 . The system of  claim 1 , wherein the code reader is a consumer mobile platform. 
     
     
         6 . The system of  claim 1 , wherein the reader is provided by the individual to the consumer. 
     
     
         7 . A method for tracking performance of individuals providing promotions to consumers, comprising:
 (a) accepting a promotion through a processor;   (b) associating at least one individual with the promotion;   (c) generating a unique URL for the individual associated with the promotion;   (d) converting the generated URL to a code;   (e) reading the code with a reader device;   (f) providing a webpage to register a consumer for the promotion when the URL is read; by the reader device; and   (g) updating performance metrics for the individual associated with the URL when the consumer indicates a desire to participate in the promotion.   
     
     
         8 . The method of  claim 7 , further comprising displaying performance metrics for at least one individual associate with at least one promotion. 
     
     
         9 . The method of  claim 7 , further comprising reading one of a QR code, an RFID code, and an NFC code. 
     
     
         10 . The method of  claim 7 , printing the code on a lanyard to be worn by the individual. 
     
     
         11 . The method of  claim 7 , further comprising reading the code with a consumer mobile platform. 
     
     
         12 . The method of  claim 7 , further comprising reading the code with a reader provided by the individual to the consumer.