System And Method To Communicate Targeted Information

Abstract

A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device.

What is claimed is: 
     
         1 . A media presentation system, comprising:
 an electronic device having a wireless receiver, a display, a non-volatile memory, and a processing device operable to execute instructions stored in the non-volatile memory;   a browser saved locally at the electronic device and configured to facilitate accessing of a web page; and   a collection of instructions stored in the non-volatile memory and operable to direct the electronic device to request a list of network addresses for a plurality of portions of an available media, to request delivery of a portion of the available media such that the portion is formatted to be used at a first rate, and to request delivery of a different portion of the available media such that the different portion is formatted to be used at a second rate that is different than the first rate.   
     
     
         2 . The system of  claim 1 , wherein the electronic device is configured such that a user is able to access the browser and choose the available media without utilizing a physical keyboard or an external mouse, further wherein the first rate is a rate at which the portion of the available media can be communicated. 
     
     
         3 . The system of  claim 1 , further comprising a first wireless receiver and a second wireless receiver, wherein the first wireless receiver is configured to receive information at the first rate. 
     
     
         4 . The system of  claim 1 , wherein the portion of the available media is formatted to allow communication at the first rate, wherein the first rate is a rate at which the portion of the available media is communicated to the display for presentation on the display. 
     
     
         5 . The system of  claim 1 , wherein the electronic device is designed for use as a component of a home entertainment system. 
     
     
         6 . The system of  claim 1 , wherein the list of network addresses is a playlist and includes at least one Uniform Resource reference to a network location. 
     
     
         7 . The system of  claim 1 , further comprising an additional collection of instructions stored in the non-volatile memory and operable to direct the electronic device to present a graphical user interface comprising a link that includes the word “store.” 
     
     
         8 . The system of  claim 7 , wherein the link is selectable and configured to respond to a selection by presenting an interface for a network based resource that maintains a plurality of files available for communication to the electronic device. 
     
     
         9 . The system of  claim 8 , wherein the plurality of files includes at least one application for use at the electronic device. 
     
     
         10 . The system of  claim 8 , wherein the plurality of files includes at least one media file available for delivery to the electronic device. 
     
     
         11 . A media presentation system, comprising:
 an electronic device having a wireless receiver, a display, a non-volatile memory, and a processing device operable to execute instructions stored in the non-volatile memory;   a browser saved locally at the electronic device and configured to facilitate accessing of a web page;   a collection of instructions stored in the non-volatile memory and operable to direct the electronic device to request a list of network addresses for a plurality of portions of an available media, to request delivery of a portion of the available media such that the portion is formatted for use at a first rate, and to request delivery of a different portion of the available media such that the different portion is formatted for use at a second rate that is different than the first rate; and   an additional collection of instructions stored in the non-volatile memory and operable to direct the electronic device to present a graphical user interface on the display comprising a link, wherein the link is selectable and configured to respond to a selection by presenting an interface for a network based resource that maintains a plurality of files available for communication to the electronic device.   
     
     
         12 . The system of  claim 11 , wherein the plurality of files includes at least one media file available for a streaming delivery to the electronic device, wherein the electronic device utilizes the collection of instructions to receive the streaming delivery. 
     
     
         13 . The system of  claim 11 , wherein the electronic device further comprises a buffer, further wherein a formatting of the portion to facilitate use at the first rate comprises a compressed state that allows the portion to be communicated from the buffer at or below the first rate. 
     
     
         14 . The system of  claim 11 , wherein a formatting of the portion to facilitate use at the first rate comprises a compressed state that allows the portion to be communicated to the electronic device at the first rate. 
     
     
         15 . The system of  claim 11 , wherein the electronic device is configured to use an HTTP protocol to request the list of network addresses and to request delivery of the portion of the available media. 
     
     
         16 . The system of  claim 11 , further comprising the network based resource that maintains the plurality of files available for communication to the electronic device. 
     
     
         17 . The system of  claim 11 , wherein the list of network addresses comprises a collection of Uniform Resource addresses. 
     
     
         18 . A media presentation system, comprising:
 an electronic device having a wireless receiver, a display, a non-volatile memory, and a processing device operable to execute instructions stored in the non-volatile memory;   a collection of instructions stored in the non-volatile memory and operable to direct the electronic device to request delivery of a portion of the available media such that the portion is formatted for communication at a first rate, and to request delivery of a different portion of the available media such that the different portion is formatted for communication at a second rate that is different than the first rate; and   an additional collection of instructions stored in the non-volatile memory and operable to direct the electronic device to present a graphical user interface on the display comprising a link, wherein the link is selectable and configured to respond to a selection by presenting an interface for a network based resource that maintains a plurality of files available for communication to the electronic device.   
     
     
         19 . The system of  claim 18 , further comprising a list comprising a plurality of Uniform Resource formatted identifiers for a collection of portions of the available media. 
     
     
         20 . The system of  claim 18 , further comprising a buffer, wherein the buffer is communicatively coupled to the display, further wherein the buffer is operable to communicate the portion of the available media to the display at the first rate.