Geographic and Keyword Context in Embedded Applications

Abstract

A computer-implemented method includes generating, using an embedded client application, a keyword context for a container document holding the embedded client application; generating, using the embedded client application, a geographic context associated with a device on which the container document is displayed; submitting the keyword context and the geographic context to a remote server; and displaying an interactive application using information obtained in response to the submission of the keyword context and geographic criteria.

1 - 20 . (canceled) 
     
     
         21 . A computer-implemented method, comprising:
 determining, by one or more computing devices, a keyword context for a container document holding an embedded client application;   determining, by the one or more computing devices, a geographic context associated with the computing device on which the container document is displayed;   submitting, by the one or more computing devices, the keyword context and the geographic context to a computing system that is separate from the one or more computing devices; and   providing for display, by the one or more computing devices, an advertisement using information from the computing system that is generated using the keyword context and geographic context and that identifies one or more goods or services that are made available by an entity that is determined to be located in a geographic area that corresponds to the geographic context in contrast to other geographic areas.   
     
     
         22 . The method of  claim 21 , wherein the container document comprises a web page and the advertisement executes in an iframe on the container document. 
     
     
         23 . The method of  claim 21 , wherein the computing system comprises an item search system that returns information about items for sale, wherein the items correspond to the submitted keyword context and are sold in or near an area corresponding to the submitted geographic context. 
     
     
         24 . The method of  claim 21 , wherein determining the keyword context comprises submitting information about the container document to a remote keyword server system. 
     
     
         25 . The method of  claim 24 , wherein the information about the container document comprises a URL for the container document. 
     
     
         26 . The method of  claim 21 , wherein determining a geographic context comprises obtaining a current location indicator for the one or more computing devices. 
     
     
         27 . The method of  claim 21 , wherein the computing system comprises an ad server that provides advertising content targeted at particular keywords and locations. 
     
     
         28 . The method of  claim 27 , further comprising displaying information about a plurality of active databases and permitting a user to select a database listing to be taken to a listing detail page that shows detailed information about the one or more goods or services. 
     
     
         29 . The method of  claim 21 , further comprising submitting information about the container document to a remote keyword server and analyzing the information obtained in response to submitting the information about the container document to the remote keyword server, and submitting alternative information to the remote keyword server if analyzing the information indicates that the information obtained is inadequate. 
     
     
         30 . The method of  claim 29 , wherein the alternative information comprises the information about the container document, submitted to a second remote keyword server. 
     
     
         31 . The method of  claim 21 , wherein submitting the keyword context and geographic context comprises submitting multiple related queries to a remote computing system, and wherein displaying the advertisement comprises rendering query results incrementally and at least in part substantially concurrently with submitting the one or more of the multiple queries. 
     
     
         32 . The method of  claim 31 , wherein the multiple related queries comprise queries to refine prior results for updated display. 
     
     
         33 . The method of  claim 32 , wherein the queries to refine prior results are performed asynchronously with respect to each other. 
     
     
         34 . The method of  claim 21 , further comprising cleansing the geographic context by applying reduced resolution or shifting to the geographic criteria. 
     
     
         35 . A recordable media having recorded and stored thereon in tangible form, instructions that, when executed, perform actions comprising:
 determining a keyword context for a container document holding an embedded client application;   determining a geographic context associated with the computing device on which the container document is displayed;   submitting the keyword context and the geographic context to a computing system; and   providing for display an advertisement using information from the computing system that is generated using the keyword context and geographic context and that identifies one or more goods or services that are made available by an entity that is determined to be located in a geographic area that corresponds to the geographic context in contrast to other geographic areas.   
     
     
         36 . The recordable media of  claim 35 , wherein the media further stores instructions that, when executed, generate a keyword parameter by identifying an address for the container document and submitting the address to a remote topical server that catalogues topics for container pages. 
     
     
         37 . The recordable media of  claim 35 , wherein the media further stores instructions that, when executed, provide for display information about a plurality of live auctions and permit a user to select an auction listing to be taken to an auction detail page that shows details about a live auction that the user can bid in. 
     
     
         38 . A computer-implemented system, comprising:
 one or more computer processors; and   one or more non-transitory computer readable devices that include instructions that, when executed by the one or more computer processors, causes the processors to perform operations, the operations comprising:   receiving, from a computing device, a request comprising a keyword context for a container document holding an embedded client application and a geographic context associated with the computing device on which the container document is located, wherein the computing system is separate from the computing device;   generating, from the keyword context and geographic context, an advertisement that identifies one or more goods or services that are made available by an entity that is determined to be located in a geographic area that corresponds to the geographic context in contrast to other geographic areas; and   sending the advertisement to the computing device.   
     
     
         39 . The system of  claim 38 , further comprising a real-time auction server, and the generated advertisement identifying the one or more goods or services show items currently on sale by the real-time auction server. 
     
     
         40 . The system of  claim 38 , further comprising an item search system, and wherein generating an advertisement comprises the item search system returning information about items for sale, wherein the items correspond to the keyword context and are sold in or near an area corresponding to the geographic context.