Advertisement providing system and advertisement providing method

Abstract

The present invention relates to an advertisement providing system that takes advantage of the comment function of an SNS to expand Internet advertising, such as affiliate advertising, between members. Upon receiving a predetermined notification from an advertiser server, an SNS site control unit identifies a first user identifier associated with a second user identifier included in the notification and transmits, as content data, comment data including user information pertaining to a user of a second communication terminal and link information for a commercial website to a first communication terminal to which is allocated the identified first user identifier.

1 . An advertisement providing system comprising:
 an advertiser server configured to provide a commercial website for executing a commercial transaction;   an SNS server configured to provide an SNS site;   a first communication terminal configured to connect to the SNS server; and   a second communication terminal configured to connect to the advertiser server;   the SNS server comprising:
 a user management database configured to store a first user identifier allocated to the first communication terminal in association with a second user identifier allocated to the second communication terminal; and 
 an SNS site control unit configured to cause a display unit provided in the first communication terminal to display content data forming the SNS site by transmitting the content data to the first communication terminal; wherein 
   the advertiser server transmits a notification including the second user identifier to the SNS server when the second communication terminal executes predetermined processing on the commercial website provided by the advertiser server, and   upon receiving the notification, the SNS site control unit identifies the first user identifier associated with the second user identifier included in the notification and transmits, as the content data, comment data including user information pertaining to a user of the second communication terminal and link information for the commercial website to the first communication terminal to which is allocated the identified first user identifier.   
     
     
         2 . The advertisement providing system according to  claim 1 , wherein
 the SNS control unit
 transmits an inquiry to the second communication terminal as to whether permission for transmitting the comment data to the first communication terminal is granted, and 
 transmits the comment data to the first communication terminal as the content data upon receiving the notification when, as a result of the inquiry, permission for transmitting the comment data to the first communication terminal is granted. 
   
     
     
         3 . The advertisement providing system according to  claim 2 , wherein
 the SNS server further comprises a performance reward control unit configured to control performance reward usable on the SNS site,   the user management database stores the second user identifier in association with the performance reward granted to the second user identifier, and   the performance reward control unit
 adds a first performance reward to the performance reward granted to the second user identifier when the notification is received, and 
 adds a second performance reward to the performance reward granted to the second user identifier when a predetermined condition is satisfied. 
   
     
     
         4 . The advertisement providing system according to  claim 3 , wherein
 at least one of the first performance reward and the second performance reward is further included in the comment data.   
     
     
         5 . The advertisement providing system according to  claim 3 , wherein
 the predetermined condition is that a total number of communication terminals executing the predetermined processing on the commercial website reaches a predetermined number.   
     
     
         6 . The advertisement providing system according to  claim 3 , wherein
 the predetermined condition is that the first communication terminal connects to the commercial website based on the link information included in the comment data transmitted to the first communication terminal and the first communication terminal executes predetermined processing on the commercial website.   
     
     
         7 . An SNS server for providing an SNS site, the SNS server being connected with an advertiser server that provides a commercial website for executing a commercial transaction and with a first communication terminal, the SNS server comprising:
 a user management database configured to store a first user identifier allocated to the first communication terminal in association with a second user identifier allocated to a second communication terminal that connects to the advertiser server;   an SNS site control unit configured to cause a display unit provided in the first communication terminal to display content data forming an SNS site by transmitting the content data to the first communication terminal; and   a reception unit configured to receive a notification that includes the second user identifier and is transmitted by the advertiser server when the second communication terminal executes predetermined processing on the commercial website provided by the advertiser server, wherein   upon the reception unit receiving the notification, the SNS site control unit identifies the first user identifier associated with the second user identifier included in the notification and transmits, as the content data, comment data including user information pertaining to a user of the second communication terminal and link information for the commercial website to the first communication terminal to which is allocated the identified first user identifier.   
     
     
         8 . A method for advertisement providing in an advertisement providing system including an advertiser server that provides a commercial website for executing a commercial transaction, an SNS server that provides an SNS site, a first communication terminal that connects to the SNS server, and a second communication terminal that connects to the advertiser server, the method comprising the steps of:
 the SNS server storing a first user identifier allocated to the first communication terminal in association with a second user identifier allocated to the second communication terminal;   the advertiser server transmitting a notification including the second user identifier to the SNS server when the second communication terminal executes predetermined processing on the commercial website provided by the advertiser server;   the SNS server identifying the first user identifier associated with the second user identifier included in the notification upon receipt of the notification; and   the SNS server transmitting, as content data forming the SNS site, comment data including user information pertaining to a user of the second communication terminal and link information for the commercial website to the first communication terminal to which is allocated the identified first user identifier, and causing a display unit provided in the first communication terminal to display the comment data.