Method for Publishing Composite Media Content and Publishing System to Perform the Method

Abstract

A publishing system generates and provides webpage data to a client device via a network in response to a request from the client device for experiencing primary media content. The webpage data includes a primary media presentation interface to reproduce the primary media content, and a secondary media presentation interface to present secondary media content having a predefined correspondence with the primary media content. The secondary media presentation interface presents the secondary media content when a predefined time point is reached during reproduction of the primary media content.

What is claimed is: 
     
         1 . A method for publishing composite media content to be performed by a publishing system that is connected to a client electronic device via a network, said method comprising the step of:
 in response to a request from the client electronic device for experiencing primary media content, generating, by the publishing system, webpage data that is provided to the client electronic device via the network;   wherein the webpage data includes
 a primary media presentation interface including program instructions that configure the client electronic device to reproduce the primary media content, and 
 a secondary media presentation interface including program instructions that configure the client electronic device to present secondary media content having a predefined correspondence with the primary media content, 
 the program instructions of the secondary media presentation interface further configuring the client electronic device to present the secondary media content when a predefined time point is reached during reproduction of the primary media content by the client electronic device. 
   
     
     
         2 . The method as claimed in  claim 1 , wherein the secondary media content is media advertising content. 
     
     
         3 . The method as claimed in  claim 1 , wherein the secondary media content includes image content,
 the program instructions of the secondary media presentation interface further configuring the client electronic device, in response to user operation of the client electronic device to select the image content, to perform an operation selected from:   displaying an information box containing predefined content; and   opening a browser window to access a predefined webpage.   
     
     
         4 . The method as claimed in  claim 1 , wherein the secondary media content includes image content,
 the program instructions of the secondary media presentation interface further configuring the client electronic device, in response to user operation of the client electronic device to select the image content, to display an information box containing predefined content that includes a button; and, in response to user operation of the client electronic device to trigger the button, to open a browser window to access a predefined webpage.   
     
     
         5 . The method as claimed in  claim 1 , wherein the secondary media content includes individual media contents associated with respective predefined time points of reproduction of the primary media content by the client electronic device, and the individual media contents are presented sequentially in a form of thumbnails according to the respective predefined time points. 
     
     
         6 . The method as claimed in  claim 1 , wherein the secondary media content includes individual media contents associated with respective predefined time points of reproduction of the primary media content by the client electronic device, the individual media contents are presented in sequence according to the respective predefined time points, and only one of the individual media contents is presented at a time. 
     
     
         7 . The method as claimed in  claim 1 , further comprising the step of:
 receiving, by the publishing system, setup data associated with the primary media content and the secondary media content and generated by an editing electronic device;   wherein the setup data includes a file path associated with the primary media content, and information associated with the secondary media content.   
     
     
         8 . The method as claimed in  claim 7 , wherein the file path associated with the primary media content is directed to a file location in one of the editing electronic device and a storage medium that is accessible to the publishing system. 
     
     
         9 . The method as claimed in  claim 7 , wherein the step of receiving the setup data includes:
 generating, by the publishing system, an electronic setup page that is provided to the editing electronic device via the network, the setup data being received by the publishing system via the electronic setup page;   wherein the electronic setup page includes:
 an editable first information field set associated with the primary media content to identify the primary media content; and 
 an editable second information field set associated with the secondary media content to identify the secondary media content and to define the predefined time point of presenting the secondary media content. 
   
     
     
         10 . The method as claimed in  claim 9 , wherein the electronic setup page further includes a preview player interface for reproducing the primary media content. 
     
     
         11 . The method as claimed in  claim 9 , wherein the publishing system generates the webpage data by merging the primary media content and the secondary media content according to the setup data associated with the primary media content and the secondary media content. 
     
     
         12 . The method as claimed in  claim 11 , wherein the electronic setup page further includes an editable layout field set, and the publishing system merges the primary media content and the secondary media content according to data in the editable layout field set for the setup data that is associated with the primary media content and the secondary media content so as to generate the webpage data. 
     
     
         13 . The method as claimed in  claim 12 , wherein the editable layout field set is used to define relative display positions of the primary media content when reproduced by the client electronic device and the secondary media content when presented by the client electronic device. 
     
     
         14 . The method as claimed in  claim 9 , wherein the editable first information field set includes at least one of a file path field, a serial code field, a genre field, a title field, an abstract field, and a keyword field. 
     
     
         15 . The method as claimed in  claim 9 , wherein the secondary media content is media advertising content, and the editable second information field set includes at least one of a file path field, a time point field, a product name field, a product introduction field, a product price field, a product ingredient field, and a product quantity field. 
     
     
         16 . The method as claimed in  claim 15 , wherein the secondary media content includes image content,
 the program instructions of the secondary media presentation interface further configuring the client electronic device, in response to user operation of the client electronic device to select the image content, to display an information box containing information filled in the editable second information field set for the setup data that is associated with the primary media content and the secondary media content.   
     
     
         17 . The method as claimed in  claim 7 , wherein the setup data further includes at least one authorization condition selected from a searchable authorization, a privacy authorization, and a messaging authorization. 
     
     
         18 . The method as claimed in  claim 7 , wherein the setup data further includes a user account and password. 
     
     
         19 . The method as claimed in  claim 1 , further comprising the step of storing, by the publishing system, data associated with the primary media content and the secondary media content for publishing the composite media content. 
     
     
         20 . A publishing system for publishing composite media content, comprising:
 a transmission module for data transmission with a client electronic device via a network;   a processing module which, in response to receipt via said transmission module of a request from the client electronic device for experiencing primary media content, generates webpage data that is provided to the client electronic device via the network through said transmission module; and   a storage medium for storing data associated with the primary media content and the secondary media content for publishing the composite media content;   wherein the webpage data includes
 a primary media presentation interface including program instructions that configure the client electronic device to reproduce the primary media content, and 
 a secondary media presentation interface including program instructions that configure the client electronic device to present secondary media content having a predefined correspondence with the primary media content, 
 the program instructions of the secondary media presentation interface further configuring the client electronic device to present the secondary media content when a predefined time point is reached during reproduction of the primary media content by the client electronic device.