Systems and methods for arranging participant interview clips for ethnographic research

Abstract

Systems and methods for arranging participant interview clips for conducting ethnographic research. Video clips and photographs of interviews of participants in a market research study are stored in a database. Each item stored in the database is tagged with an interpretive tag indicative of an observed behavioral, attitudinal, or emotive characteristic of the participant. A user searches the database for tags or search terms of interest, and selects clips from the search results for inclusion in a perspective, which is a collection of selected clips and their associated tags and comments from multiple users who collaborate to determine which clips to include in the perspective. The process of creating a perspective is iterative and collaborative, in which the database can be mined and re-mined using different search strategies by multiple users, who provide their comments on selected clips to form a perspective that can be used for product innovation.

1 - 23 . (canceled) 
     
     
         24 . A method of arranging media files for ethnographic research, comprising:
 storing in a database a plurality of electronic media files each including a digital photograph or a video clip of an interview of a human participant being photographed or video-recorded under observation or questioning by a researcher in connection with a market research study;   using a controller, associating with each of at least some of the electronic media files one or more distinct interpretive tags, each of the interpretive tags being a data element stored in the database and indicative of an observed behavioral, attitudinal, or emotive characteristic of the human participant;   receiving, using the controller, (a) a selection of at least a selected one of the interpretive tags or (b) a query that is run on the database including the interpretive tags; and   producing a search result responsive to the receiving, the search result including a subset of the electronic media files, each of at least some of the subset of electronic media files being associated with at least one of the interpretive tags or with the selected one of the interpretive tags.