Systems and methods for dynamically altering behaviors and attributes of game objects in electronic games

Abstract

Exemplary embodiments are directed towards a system and method for dynamically altering behaviors and attributes of game elements in electronic games. The method includes associating one or more products data with one or more relevant category of activities chosen from a list of categories corresponding to the electronic game and one or more relevant preferences chosen from a list of preferences related to the categories of activities corresponding to the electronic game. The method further includes processing the associated data with relevant category of activities and relevant preferences through a processing unit and to be stored in a centralized database. The method further includes disseminating the processed data to a local database of the gaming device operated in a communication network, recognizing an object placed before an image capturing device to dynamically correlate the object and retrieve a relevant category of activities and relevant preferences on recognizing the object, dynamically morph the object placed before the image capturing device into another object on the display of the gaming device and modify a behavior of one or more appropriate virtual game elements of the chosen electronic game.

1 . A method for dynamically altering behaviors and attributes of game elements in electronic games, the method comprising:
 associating one or more products data with one or more relevant category of activities chosen from a list of categories, and one or more relevant preferences chosen from a related list of preferences, whereby the list of categories and the related list of preferences correspond to a chosen electronic game;   processing an input data of the one or more products associated with the one or more relevant category of activities and the one or more relevant preferences for storing as a processed data in a centralized database;   disseminating the processed data to a local database of gaming device operated in a communication network;   recognizing an object placed before an image capturing device of the gaming device to dynamically correlate the object with the one or more relevant category of activities chosen from the list of categories, and the one or more relevant preferences chosen from the related list of preferences stored in the local database;   retrieving one or more relevant category of activities chosen form the list of categories, and one or more relevant preferences chosen from the related list of preferences on recognizing the object;   dynamically morphing the object placed before the image capturing device of the gaming device into an another object corresponding to the one or more relevant category of activities chosen from a list of categories, and the one or more relevant preferences chosen from the related list of preferences on the display of the gaming device;   and   modifying a behavior of one or more appropriate virtual game elements of the chosen electronic game in accordance with the retrieved one or more relevant category of activities and the one or more relevant preferences.   
     
     
         2 . The method of  claim 1  comprising a step listing the one or more relevant category of activities and the one or more relevant preferences for associating one or more products data. 
     
     
         3 . The method of  claim 1  comprising a step of exposing the one or more relevant category of activities and the related list of one or more relevant preferences to one or more brands. 
     
     
         4 . The method of  claim 1  comprising a step of enabling the one or more brands to choose the one or more relevant category of activities and the one or more relevant preferences. 
     
     
         5 . The method of  claim 1  comprising a step of receiving the input data from the one or more brands for processing. 
     
     
         6 . A method for dynamically altering the behaviors and attributes of game elements in electronic games, the method comprising:
 disseminating a processed data from a centralized database to a local database of a gaming device operated in a communication network, whereby an input data received from one or more brands processed to store as the processed data in the centralized database;   identify an object placed before an image capturing device of the gaming device for correlating the object with one or more relevant category of activities chosen from a list of categories, and one or more relevant preferences chosen from a related list of preferences stored in the local database by an electronic game engine;   retrieving one or more relevant category of activities chosen from the list of categories, and one or more relevant preferences chosen from the list of preferences on identifying the object by the electronic game engine;   dynamically morphing the object placed before the image capturing device of the gaming device into an another object corresponding to the one or more relevant category of activities chosen from a list of categories, and the one or more relevant preferences chosen from the related list of preferences on the display of the gaming device;   and   modifying a behavior of one or more appropriate virtual game elements of the chosen electronic game in accordance with the retrieved one or more relevant category of activities and the one or more relevant preferences.   
     
     
         7 . The method of  claim 6  comprising a step of associating one or more products data with the one or more relevant category of activities chosen from the list of categories of a chosen electronic game. 
     
     
         8 . The method of  claim 6  comprising a step of associating the one or more products data with the one or more relevant preferences chosen from a list of preferences related to the categories of activities of the chosen electronic game. 
     
     
         9 . The method of  claim 6  comprising a step of enabling the one or more brands to associate the one or more products data with the one or more relevant category of activities chosen from the list of categories of a chosen electronic game for a predetermined time period. 
     
     
         10 . The method of  claim 6  comprising a step of enabling the one or more brands to associate the one or more products data with the one or more relevant preferences chosen from a list of preferences related to the categories of activities of the chosen electronic game for a predetermined time period. 
     
     
         11 . A system for dynamically altering behaviors and attributes of game elements in electronic games comprising:
 an electronic game engine configured in a gaming device to recognize an object placed before an image capturing device for dynamically correlating the object with one or more relevant category of activities chosen from a list of categories, and one or more relevant preferences chosen from a related list of preferences and dynamically morphing an object into an another object on the display of the gaming device, corresponding to the one or more relevant category of activities chosen from a list of categories, and the one or more relevant preferences chosen from the related list of preferences and modify a behavior of one or more appropriate virtual game elements of a chosen electronic game;   a centralized database in communication with the electronic game engine to store a processed data, whereby an input data received from one or more brands processed by a processing unit to convert into processed data;   a configuration interface for enabling to feed one or more products data associated with one or more relevant category of activities chosen from a list of categories, and one or more products data associated with one or more relevant preferences chosen from a list of preferences related to the categories of activities as the input data to the centralized database; and   a local database configured in the gaming device communicates with the electronic game engine to store the processed data disseminated by the centralized database.   
     
     
         12 . The system of  claim 11 , wherein a user interface provided over the image capturing device enables a user to communicate with the electronic game engine. 
     
     
         13 . The system of  claim 11 , wherein the one or more product corresponds to one or more brands. 
     
     
         14 . The system of  claim 11 , wherein the object corresponds to one or more products of the one or more brands.