Facilitating growth investment decisions

Abstract

A technique for performing securable market analysis involves establishing an empirically-derived structure and evaluating market size using analytical techniques within that structure. Inputs to a system that incorporates the technique can include a functional job and related emotional and consumption jobs, if any; importance levels; satisfaction levels; job executors; and willingness-to-pay.

1 . A system comprising:
 an outcome management engine;   a securable market innovation engine coupled to the outcome management engine;   a growth investment engine coupled to the securable market innovation engine;   wherein, in operation,
 the outcome management engine determines an outcome of a job; 
   the securable market innovation engine identifies, based on the determined outcome, a securable market for the job;   the securable market innovation engine determines expected market share for the target solution in the securable market;   the growth investment engine provides a growth investment recommendation, the grown investment recommendation based at least in part on the expected market share.   
     
     
         2 . The system of  claim 1  further comprising a market quantification engine coupled to the securable market innovation engine, wherein, in operation, the market quantification engine generates market solution-dependent data structures, including a solution data structure having satisfaction levels corresponding to each of the outcomes, wherein the satisfaction levels quantify satisfaction with a solution associated with the solution data structure with respect to each of the outcomes. 
     
     
         3 . The system of  claim 1 , wherein identifying the securable market includes the securable market innovation engine multiplying a number of job executors by importance and satisfaction levels to obtain a securable population. 
     
     
         4 . The system of  claim 1  wherein identifying the securable market includes the securable market innovation engine calculating gross willingness-to-pay (WTP), which reflects a job executor's WTP to get the job associated with the job data structure done with perfect satisfaction and multiplying gross WTP by the satisfaction with the target solution to obtain net WTP. 
     
     
         5 . The system of  claim 1  wherein identifying the securable market includes the securable market innovation engine calculating job premiums, which represent willingness-to-pay for satisfaction at a higher level than a current solution can deliver. 
     
     
         6 . The system of  claim 1  wherein identifying the securable market includes the securable market innovation engine calculating emotional job premiums, which represent willingness-to-pay to have emotional jobs related to the job satisfied better than a current solution can deliver. 
     
     
         7 . The system of  claim 1  wherein identifying the securable market includes the securable market innovation engine calculating a total cost of getting the job done, plus switching costs. 
     
     
         8 . The system of  claim 1  wherein, in operation, the securable market innovation engine determines expected market share for the securable market. 
     
     
         9 . The system of  claim 1  wherein the function of the importance levels and satisfaction levels can be used to obtain an opportunity score equal to importance level plus the maximum of the importance level minus the satisfaction level and zero. 
     
     
         10 . A system comprising:
 processor means for determining an outcome of a job, the determining the outcome being at least partially independent of a market solution for the job;   processor means for identifying, based on the determined outcome, a securable market for the job;   processor means for identifying a target solution that at least includes satisfaction with the outcome of the job for the target solution;   processor means for determining expected market share for the target solution in the securable market;   processor means for providing a growth investment recommendation, the growth investment recommendation based at least in part on the expected market share.   
     
     
         11 . The system of  claim 10 , wherein the means for identifying the securable market includes a means for multiplying a number of job executors by importance and satisfaction levels to obtain a securable population. 
     
     
         12 . The system of  claim 10  wherein the means for identifying the securable market includes a means for calculating gross willingness-to-pay (WTP), which reflects a job executor's WTP to get the job associated with the job data structure done with perfect satisfaction and multiplying gross WTP by the satisfaction with the target solution to obtain net WTP. 
     
     
         13 . The system of  claim 10  wherein the means for identifying the securable market includes a means for calculating job premiums, which represent willingness-to-pay for satisfaction at a higher level than a current solution can deliver. 
     
     
         14 . The system of  claim 10  wherein the means for identifying the securable market includes a means for calculating emotional job premiums, which represent willingness-to-pay to have emotional jobs related to the job satisfied better than a current solution can deliver. 
     
     
         15 . The system of  claim 10  wherein the means for identifying the securable market includes a means for calculating a total cost of getting the job done, plus switching costs. 
     
     
         16 . A method comprising:
 determining an outcome of a job, the determining the outcome being at least partially independent of a market solution for the job;   identifying, based on the determined outcome, a securable market for the job;   identifying a target solution that at least includes satisfaction with the outcome of the job;   determining expected market share for the target solution in the securable market;   providing a growth investment recommendation, the growth investment recommendation based at least in part on the expected market share.   
     
     
         17 . The method of  claim 16 , wherein identifying the securable market includes multiplying a number of job executors by importance and satisfaction levels to obtain a securable population. 
     
     
         18 . The method of  claim 16  wherein identifying the securable market includes calculating gross willingness-to-pay (WTP), which reflects a job executor's WTP to get the job associated with the job data structure done with perfect satisfaction, and multiplying gross WTP by the satisfaction with the target solution to obtain net WTP. 
     
     
         19 . The method of  claim 16  wherein identifying the securable market includes calculating job premiums, which represent willingness-to-pay for satisfaction at a higher level than a current solution can deliver. 
     
     
         20 . The method of  claim 16  wherein identifying the securable market includes calculating emotional job premiums, which represent willingness-to-pay to have emotional jobs related to the job satisfied better than a current solution can deliver. 
     
     
         21 . The method of  claim 16  wherein identifying the securable market includes calculating a total cost of getting the job done, plus switching costs. 
     
     
         22 . The system of  claim 1 , wherein the outcome management engine determines the outcome based at least partially on importance scores of the outcome. 
     
     
         23 . The system of  claim 10 , wherein the determining the outcome is at least partially dependent on the market solution for the outcome. 
     
     
         24 . The method of  claim 16  wherein determining the outcome is at least partially dependent on the market solution for the outcome.