Automatic ad group creation in a networked advertising environment

Abstract

A system for organizing an advertising campaign can receive a selection criteria, match websites to the selection criteria, and generate a list of website names and purchasing information to be displayed on a display device. The website names can represent the matched websites and the purchasing information can define terms for placing advertisements on the matched websites.

1 .- 12 . (canceled) 
     
     
         13 . A system, comprising:
 one or more processors and a non-transitory storage medium comprising program logic for execution on the processors, the program logic comprising:   a list generator, the list generator comprising instructions executable to:   receive a selection criteria;   match websites to the selection criteria; and   generate a list of website names and purchasing information to be displayed on a display device, the website names representing the matched websites, and the purchasing information defining terms for placing advertisements on the matched websites.   
     
     
         14 . The system of  claim 13 , wherein the list generator is further configured to output to the display device, the list of website names and purchasing information. 
     
     
         15 . The system of  claim 13 , wherein the list generator is further configured to match attributes of the websites to the selection criteria. 
     
     
         16 . The system of  claim 13 , wherein the list generator is further configured to receive a selection of at least one website in the list of website names and purchasing information, and wherein the list generator is further configured to add the at least one website to an ad group that defines a group of websites that have attributes that match the selection criteria. 
     
     
         17 . The system of  claim 13 , wherein the selection criteria includes advertising space position information. 
     
     
         18 . The system of  claim 13 , wherein the selection criteria includes website content information. 
     
     
         19 . The system of  claim 13 , wherein the purchasing information includes a price amount corresponding to a cost per impression. 
     
     
         20 . A method, comprising:
 receiving, by a processor, selection criteria;   matching, by the processor, websites to the selection criteria; and   generating, by the processor, a list of website names and purchasing information to be displayed on a display device, the website names representing the matched websites, and the purchasing information defining terms for placing advertisements on the matched websites.   
     
     
         21 . The method of  claim 20 , further comprising: outputting to the display device, the list of website names and purchasing information. 
     
     
         22 . The method of  claim 20 , wherein the matching includes matching attributes of the websites to the selection criteria. 
     
     
         23 . The method of  claim 20 , further comprising:
 receiving, by the processor, a selection of at least one website in the list of website names and purchasing information; and   adding the at least one website to an ad group that defines a group of websites that have attributes that match the selection criteria.   
     
     
         24 . The method of  claim 20 , wherein the selection criteria includes advertising space position information. 
     
     
         25 . The method of  claim 20 , wherein the selection criteria includes website content information. 
     
     
         26 . The method of  claim 20 , wherein the purchasing information includes a price amount corresponding to a cost per impression. 
     
     
         27 . A non-transitory computer readable medium, comprising:
 instructions executable by a processor to receive a selection criteria;   instructions executable by a processor to match websites to the selection criteria; and   instructions executable by a processor to generate a list of website names and purchasing information to be displayed on a display device, the website names representing the matched websites, and the purchasing information defining terms for placing advertisements on the matched websites.   
     
     
         28 . The medium of  claim 27 , further comprising instructions executable by a processor to output to the display device, the list of website names and purchasing information. 
     
     
         29 . The medium of  claim 27 , further comprising instructions executable by a processor to match attributes of the websites to the selection criteria. 
     
     
         30 . The medium of  claim 27 , further comprising:
 instructions executable by a processor to receive a selection of at least one website in the list of website names and purchasing information; and   instructions executable by a processor to add the at least one website to an ad group that defines a group of websites that have attributes that match the selection criteria.   
     
     
         31 . The medium of  claim 27 , wherein the selection criteria includes one or more of advertising space position information or website content information. 
     
     
         32 . The medium of  claim 27 , wherein the purchasing information includes a price amount corresponding to a cost per impression.