Information distribution device, information reception device, system, program, and method

Abstract

Provided are an information distribution device, system, program, and method that can increase the effectiveness of advertisements. The information distribution device selects advertisements to distribute based on viewer attributes collected while distributing content to a display unit.

1 . An information distribution device that
 obtains content from a content storage unit,   transmits the content to a terminal device having a display unit which displays an image of the content,   receives a personal attribute from an attribute collection unit, included in each of the k (where k is a natural number which is two or more) terminal devices, which collects the personal attribute on a person in a viewable region for the image,   selects advertisement data from an advertisement storage unit based on a result of statistical processing on the personal attribute collected while transmitting the content, and   transmits the selected advertisement data to the n (where n is a natural number greater than k) terminal devices.   
     
     
         2 . The information distribution device of  claim 1 , wherein
 the viewable region of each of the k terminal devices is an exclusive region.   
     
     
         3 . The information distribution device of  claim 1 , wherein
 the number k is great enough to estimate the result to be obtained from the n terminal devices.   
     
     
         4 . An information distribution device, comprising:
 an advertisement storage unit which stores advertisement data and an advertisement attribute associated with each other;   a conversion-information storage unit which stores a first conversion rule from a personal attribute to the advertisement attribute; and   an information distribution unit which   obtains content from a content storage unit,   transmits the content to a display unit for displaying an image of the content,   receives, from an attribute collection unit for collecting a personal attribute on a person in a viewable region for the image, the personal attribute,   determines the advertisement attribute based on the personal attribute, collected while transmitting the content, and the first conversion rule,   selects the advertisement data related to the determined advertisement attribute from the advertisement storage unit; and   transmits the selected advertisement data to the display unit.   
     
     
         5 . The information distribution device of  claim 4 , further comprising:
 the content storage unit which stores the content and a content attribute associated with each other, wherein   the conversion-information storage unit stores a second conversion rule from the content attribute and the personal attribute to the advertisement attribute, and   the information distribution unit determines the advertisement attribute based on the collected personal attribute, the content attribute associated with the transmitted content, and the second conversion rule, and selects the advertisement data associated with the determined advertisement attribute.   
     
     
         6 . The information distribution device of  claim 4 , wherein:
 the content storage unit stores the content and a collection time for the personal attribute associated with each other, and   the information distribution unit selects the advertisement data based on the personal attribute collected at the collection time.   
     
     
         7 . An information reception device, comprising:
 an attribute collection unit which   collects a personal attribute on a person in a region where an image of content displayed on a display for displaying the content and advertisement data is viewable, where the content and the advertisement data is received from an information distribution device including a advertisement storage unit which stores the advertisement data and an advertisement attribute associated with each other, a conversion-information storage unit which stores a conversion rule to convert the personal attribute to the advertisement attribute, and an information distribution unit which selects, from the advertisement storage unit, the advertisement data associated with the advertisement attribute determined based on the personal attribute, collected while transmitting the content, and the conversion rule, and transmits the selected advertisement data, and   transmits the personal attribute to the information distribution device.   
     
     
         8 . An information distribution system, comprising:
 the information distribution device of  claim 4 : and   the information reception device including   an attribute collection unit which   collects a personal attribute on a person in a region where an image of content displayed on a display for displaying the content and advertisement data is viewable, where the content and the advertisement data is received from an information distribution device including an advertisement storage unit which stores the advertisement data and an advertisement attribute associated with each other, a conversion-information storage unit which stores a conversion rule to convert the personal attribute to the advertisement attribute, and an information distribution unit which selects, from the advertisement storage unit, the advertisement data associated with the advertisement attribute determined based on the personal attribute, collected while transmitting the content, and the conversion rule, and transmits the selected advertisement data, and   transmits the personal attribute to the information distribution device.   
     
     
         9 . The information distribution device of  claim 4 , wherein
 the information distribution unit   transmits the content to each of a plurality of terminal devices each having the attribute collection unit,   receives the personal attribute from the attribute collection unit included in each of the plurality of terminal devices,   determines one personal attribute based on a statistical value of the received personal attribute, and   determines the advertisement attribute based on the determined personal attribute and the first conversion rule.   
     
     
         10 . A non-transitory tangible computer-readable medium storing an information distribution program, causing a computer to execute
 a step of obtaining content from a content storage unit,   a step of transmitting the content to a terminal a device having display unit which displays an image of the content,   a step of receiving a personal attribute from an attribute collection unit, included in each of the k (where k is a natural number which is two or more) terminal devices, which collects the personal attribute on a person in a viewable region for the image,   a step of selecting advertisement data in an advertisement storage unit based on a result of statistical processing on the personal attribute collected while transmitting the content, and   a step of transmitting the selected advertisement data to the n (where n is a natural number greater than k) terminal devices.   
     
     
         11 . The non-transitory tangible computer-readable medium of  claim 10 , storing the information distribution program, wherein the viewable region of each of the k terminal devices is an exclusive region. 
     
     
         12 . The non-transitory tangible computer-readable medium of  claim 10 , storing the information distribution program, wherein
 the number k is great enough to estimate the result to be obtained from the n terminal devices.   
     
     
         13 . A non-transitory tangible computer-readable medium storing an information distribution program, causing a computer to execute,
 a step of obtaining content from a content storage unit, and   an information distribution step of   transmitting the content to a display unit which displays an image of the content,   receiving a personal attribute from an attribute collection unit which collects the personal attribute on a person in a viewable region for the image,   receiving the personal attribute collected while transmitting the content, determining an advertisement attribute based on a first conversion rule, being stored in a conversion-information storage unit, from the personal attribute to the advertisement attribute, and   transmitting the selected advertisement data to the display unit.   
     
     
         14 . The non-transitory tangible computer-readable medium of  claim 13 , storing the information distribution program, wherein
 the content storage unit stores the content and a content attribute associated with each other,   the conversion-information storage unit stores a second conversion rule from the content attribute and the personal attribute to the advertisement attribute, and   the program causes a computer to execute the information distribution step of determining the advertisement attribute based on the collected personal attribute, the content attribute associated with the transmitted content, and the second conversion rule, and selecting the advertisement data associated with the determined advertisement attribute.   
     
     
         15 . The non-transitory tangible computer-readable medium of  claim 13 , storing the information distribution program, wherein:
 the content storage unit stores the content and a collection time of the personal attribute associated with each other, and   the program causes a computer to execute the information distribution step of selecting the advertisement data based on the personal attribute collected at the collection time.   
     
     
         16 . The non-transitory tangible computer-readable medium of  claim 13 , storing the information distribution program, wherein
 in the information distribution step, the computer transmits the content to each of a plurality of terminal devices each having the attribute collection unit, receives the personal attribute from the attribute collection unit included in each of the plurality of terminal devices, determines one personal attribute based on a statistical value of the received personal attribute, and determines the advertisement attribute based on the determined personal attribute and the first conversion rule.   
     
     
         17 . A non-transitory tangible computer-readable medium storing an information reception program, causing a computer to execute:
 a display step of receiving and displaying content and advertisement data from an information distribution device including an advertisement storage unit which stores the advertisement data and an advertisement attribute associated with each other, a conversion-information storage unit which stores a conversion rule to convert a personal attribute to the advertisement attribute, and an information distribution unit which selects, from the advertisement storage unit, the advertisement data associated with the advertisement attribute determined based on the personal attribute, collected while transmitting the content, and the conversion rule, and transmitting the selected advertisement data, and   an attribute collection step of collecting the personal attribute on a person in a region where an image of the displayed content is viewable and transmitting the personal attribute to the information distribution device.   
     
     
         18 . An information distribution method, comprising:
 obtaining content from a content storage unit;   transmitting the content to a terminal device having a display unit which displays an image of the content;   receiving a personal attribute from an attribute collection unit, included in each of the k (where k is a natural number which is two or more) terminal devices, which collects the personal attribute on a person in a viewable region for the image;   selecting advertisement data from an advertisement storage unit based on a result of statistical processing on the personal attribute collected while transmitting the content; and   transmitting the selected advertisement data to the n (where n is a natural number greater than k) terminal devices.   
     
     
         19 . The information distribution method of  claim 18 , wherein
 the viewable region of each of the k terminal devices is an exclusive region.   
     
     
         20 . The information distribution method of  claim 18 , wherein
 the number k is great enough to estimate the result to be obtained from the n terminal devices.   
     
     
         21 . An information distribution method, comprising:
 obtaining content from a content storage unit;   transmitting the content to a display unit which displays an image of the content;   receiving a personal attribute from an attribute collection unit which collects the personal attribute on a person in a viewable region for the image;   receiving the personal attribute collected while transmitting the content, and determining the advertisement attribute based on a first conversion rule, being stored in a conversion-information storage unit, from the personal attribute to the advertisement attribute;   selecting advertisement data associated with the determined advertisement attribute from the advertisement storage unit which stores the advertisement data and the advertisement attribute associated with each other; and   transmitting the selected advertisement data to the display unit.   
     
     
         22 . The information distribution method of  claim 21 , wherein
 the content storage unit stores the content and a content attribute associated with each other,   the conversion-information storage unit stores a second conversion rule from the content attribute and the personal attribute to the advertisement attribute, and   the method comprising:   determining the advertisement attribute based on the collected personal attribute, the content attribute associated with the transmitted content, and the second conversion rule; and   selecting the advertisement data associated with the determined advertisement attribute.   
     
     
         23 . The information distribution method of  claim 21 , wherein
 the content storage unit stores the content and a collection time for the personal attribute associated with each other, and   the method comprising: selecting the advertisement data based on the personal attribute collected at the collection time.   
     
     
         24 . The information distribution method of  claim 21 , further comprising:
 transmitting the content to each of a plurality of terminal devices each having the attribute collection unit;   receiving the personal attribute from the attribute collection unit included in each of the plurality of terminal devices;   determining one personal attribute based on a statistical value of the received personal attribute; and   determining the advertisement attribute based on the determined personal attribute and the first conversion rule.   
     
     
         25 . An information reception method, comprising:
 receiving and displaying content and advertisement data from an information distribution device including a advertisement storage unit which stores the advertisement data and an advertisement attribute associated with each other, a conversion-information storage unit which stores a conversion rule to convert a personal attribute to the advertisement attribute, and an information distribution unit which selects, from the advertisement storage unit, the advertisement data associated with the advertisement attribute determined based on the personal attribute, collected while transmitting the content, and the conversion rule, and transmits the selected advertisement data;   collecting the personal attribute on a person in a region where an image of the displayed content is viewable; and   transmitting to the information distribution device.   
     
     
         26 . An information distribution device that
 obtains content from content storage means,   transmits the content to a terminal device having display means for displaying an image of the content,   receives a personal attribute from attribute collection means, included in each of the k (where k is a natural number which is two or more) terminal devices, for collecting the personal attribute on a person in a viewable region for the image,   selects advertisement data from an advertisement storage unit based on a result of statistical processing on the personal attribute collected while transmitting the content, and   transmits the selected advertisement data to the n (where n is a natural number greater than k) terminal devices.   
     
     
         27 . An information distribution device, comprising:
 advertisement storage means for storing advertisement data and an advertisement attribute associated with each other;   conversion-information storage means for storing a first conversion rule from a personal attribute to the advertisement attribute; and   information distribution means for   obtaining content from content storage means,   transmitting the content to display means for displaying an image of the content,   receiving, from attribute collection means for collecting a personal attribute on a person in a viewable region for the image, the personal attribute,   determining the advertisement attribute based on the personal attribute, collected while transmitting the content, and the first conversion rule,   selecting the advertisement data related to the determined advertisement attribute from the advertisement storage means; and   transmitting the selected advertisement data to the display means.   
     
     
         28 . An information reception device, comprising:
 attribute collection means   for collecting a personal attribute on a person in a region where an image of content displayed on a display for displaying the content and advertisement data is viewable, where the content and the advertisement data is received from an information distribution device including advertisement storage means for storing the advertisement data and an advertisement attribute associated with each other, conversion-information storage means for storing a conversion rule to convert the personal attribute to the advertisement attribute, and information distribution means for selecting, from the advertisement storage means, the advertisement data associated with the advertisement attribute determined based on the personal attribute, collected while transmitting the content, and the conversion rule, and transmitting the selected advertisement data, and   for transmitting the personal attribute to the information distribution device.