Package Navigation Using Contrasting Graphics

Abstract

A package includes an outer structure having at least one display face having a pointer region and a focal region, wherein the pointer region has a pointer pattern having a pointer pattern complexity value and the focal region has a focal pattern having a focal pattern complexity value, wherein the difference between the pointer pattern complexity value and the focal pattern complexity value is at least 3 for measurements in millimeters. A portion of the pointer region points toward the focal region. The pointer region can have a first end and a second end, wherein the pointer region tapers from the second end to the first end, and wherein the first end is adjacent the focal region.

1 . A package comprising
 an outer structure having at least one display face,
 the display face having a pointer region and a focal region, wherein the pointer region has a pointer pattern having a pointer pattern complexity value and the focal region has a focal pattern having a focal pattern complexity value, wherein the difference between the pointer pattern complexity value and the focal pattern complexity value is at least 3 for measurements in millimeters, and 
 wherein a portion of the pointer region points toward the focal region. 
   
     
     
         2 . The package of  claim 1 , wherein a portion of the pointer region tapers from a second end to a first end, wherein the first end is adjacent the focal region. 
     
     
         3 . The package of  claim 1 , wherein the difference between the pointer pattern complexity value and the focal pattern complexity value is at least 5 for measurements in millimeters. 
     
     
         4 . The package of  claim 1 , wherein the difference between the pointer pattern complexity value and the focal pattern complexity value is at least 10 for measurements in millimeters. 
     
     
         5 . The package of  claim 1 , wherein the focal region has a background color having a lowest L* value and the pointer region has a background color having a lowest L* value, wherein the lowest L* value for the background color of the focal region is at least 10 less than the lowest L* value for the background color of the pointer region. 
     
     
         6 . The package of  claim 1 , further comprising a navigation panel wherein the navigation panel is integral with the focal region. 
     
     
         7 . The package of  claim 6 , wherein the navigation panel does not have a printed pattern. 
     
     
         8 . The package of  claim 1 , wherein the navigation panel is completely surrounded by the focal region. 
     
     
         9 . The package of  claim 1 , further comprising a brand graphic located within the focal region. 
     
     
         10 . The package of  claim 1 , wherein the pointer pattern complexity value is less than 2. 
     
     
         11 . The package of  claim 10 , wherein the focal pattern complexity value is at least 10. 
     
     
         12 . A package comprising:
 an outer structure having at least one display face,
 the display face having a pointer region and a focal region, wherein the pointer region has a pointer pattern having a pointer pattern complexity value and the focal region has no pattern and a theoretical focal region complexity value, wherein the difference between the pointer pattern complexity value and the focal region complexity value is at least 3 for measurements in millimeters, 
 wherein a portion of the pointer region points toward the focal region. 
   
     
     
         13 . A package for personal care articles, the package comprising:
 an interior space;   a plurality of individually-wrapped personal care articles disposed in the interior space; and   a front panel including
 a focal region that identifies an aspect of the personal care articles, and 
 a pointer region having a first end and a second end, wherein the pointer region tapers from the second end to the first end, and wherein the first end is adjacent the focal region, wherein the pointer region has a pointer pattern having a pointer pattern complexity value and the focal region has a focal pattern having a focal pattern complexity value, and wherein the difference between the pointer pattern complexity value and the focal pattern complexity value is at least 3 for measurements in millimeters. 
   
     
     
         14 . The package of  claim 13 , wherein the pointer region has a perimeter, and wherein a point on the perimeter of the pointer region defines a tangent that intersects the focal region. 
     
     
         15 . The package of  claim 13 , wherein at least a portion of the pointer region defines a longitudinal centerline that intersects the focal region. 
     
     
         16 . The package of  claim 13 , wherein the focal region has a background color having a lowest L* value, the pointer region has a first background color having a lowest L* value, wherein the lowest L* value for the background color of the focal region is at least 10 less than the lowest L* value for the first background color of the pointer region. 
     
     
         17 . The package of  claim 13 , wherein the display face includes a navigation panel, the navigation panel defines a navigation panel area and a majority of the navigation panel area is located within the focal region. 
     
     
         18 . The package of  claim 17 , wherein the navigation panel includes a printed pattern having a navigation panel pattern complexity value of at least 2 more for measurements in millimeters than the pattern complexity value of the focal pattern. 
     
     
         19 . The package of  claim 17 , wherein the focal region has a background color having a lowest L* value, the pointer region has a first background color having a lowest L* value, and the navigation panel has a navigation background color having a lowest L* value, wherein the lowest L* value for the background color of the focal region is at least 10 less than the lowest L* value for the background color of the first pointer region, and the lowest L* value for the background color of the focal region is at least 10 less than the lowest L* value for the background color of the navigation panel. 
     
     
         20 . A package comprising
 an outer structure having at least one display face,
 the display face having a pointer region, a focal region, and a border region adjoining the pointer region, wherein the pointer region has a pointer pattern having a pointer pattern complexity value and the border region has a border pattern having a border region pattern complexity value, wherein the difference between the pointer pattern complexity value and the border pattern complexity value is at least 3 for measurements in millimeters, and 
 wherein a portion of the pointer region points toward the focal region.