Customizing an online shopping experience for a user

Abstract

A method for customizing an online shopping experience for a user is disclosed. The method includes receiving at a marketplace system a request from a user system to transmit instructions for a rendering by the user system of a predetermined user interface relating to a product, using a processor to select one of a plurality of other user interfaces relating to the product, and transmitting to the user system instructions for the rendering by the user system of the one of the plurality of other user interfaces.

What is claimed is: 
     
         1 . A method comprising:
 receiving at a marketplace system a request from a user system to transmit instructions for a rendering by the user system of a predetermined user interface relating to a product;   using a processor to select one of a plurality of other user interfaces relating to the product, a rendering of the one of the plurality of other user interfaces by the user system having a first probability of increasing revenues of a marketplace system, a rendering of the predetermined user interface by the user system having a second probability of increasing the revenues of the marketplace system, the selecting based on a determination that the first probability is greater than the second probability, the revenues of the marketplace system based on sales of specimens of the product; and   transmitting to the user system instructions for the rendering by the user system of the one of the plurality of other user interfaces.