US2014007403A1PendingUtilityA1

Shelf-type display fixture

Assignee: TARGET BRANDS INCPriority: Jul 6, 2012Filed: Mar 15, 2013Published: Jan 9, 2014
Est. expiryJul 6, 2032(~6 yrs left)· nominal 20-yr term from priority
A47B 63/00A47F 5/0043A47B 65/00Y10T29/49826A47F 5/00A47B 97/00A47F 5/10
46
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Claims

Abstract

A display fixture for displaying an object, such as bound media, includes a base having a shelf engaging portion that mounts to an underside of a shelf, a brush support portion and a brush having an elongated spine. The elongated spine is received by the brush support portion and a plurality of flexible bristles that depend downwardly from the elongated spine. The distal ends of the plurality of flexible bristles are free from contacting the base, and when not engaged with the object, the flexible bristles are oriented substantially normal to the shelf.

Claims

exact text as granted — not AI-modified
What is claimed is: 
     
         1 . A display fixture for displaying an object comprising:
 a base having a shelf engaging portion that mounts to an underside of a shelf and a brush support portion; and   a brush having an elongated spine that is received by the brush support portion and a plurality of flexible bristles that depend downwardly from the spine, wherein the plurality of flexible bristles include distal ends that are free from contacting the base; and   wherein when the flexible bristles are not engaged with the object the flexible bristles are oriented substantially normal to the shelf.   
     
     
         2 . The display fixture of  claim 1 , wherein the base further comprises a downward depending portion that connects the shelf engaging portion with the brush support portion, the downward depending portion being substantially normal to the shelf engaging portion. 
     
     
         3 . The display fixture of  claim 2 , wherein the brush support portion comprises a channel including an upper wall, a front wall, a rear wall that is in alignment with and connected to the downward depending portion of the base and a lower wall, the lower wall having an opening that extends along a length of the channel. 
     
     
         4 . The display fixture of  claim 3 , wherein the opening in the bottom wall further comprises a dimension that is less than a dimension of the bottom wall. 
     
     
         5 . The display fixture of  claim 3 , wherein the elongated spine of the brush is received by the channel and the bristles of the brush depend downwardly from the elongated spine through the opening in the bottom wall of the channel. 
     
     
         6 . The display fixture of  claim 1 , wherein the shelf engaging portion comprises a plurality of apertures for receiving fasteners for mounting the shelf engaging portion to the underside of the shelf and engaging with apertures in the shelf. 
     
     
         7 . A display fixture comprising:
 a mount comprising:
 a substantially horizontal section that couples to an underside of a shelf and at least a portion of the horizontal section includes a length; 
 a channel having the same length as the length of a portion of the horizontal section and including a bottom wall, the bottom wall having an opening that extends along the length of the channel and includes a dimension that is less than a dimension of the top wall; and 
   a tool having a base that is received by the channel and a plurality of filaments that depend from the base through the opening in the channel in a substantially vertical direction.   
     
     
         8 . The display fixture of  claim 7 , wherein the plurality of filaments comprise distal ends that are free from contacting the mount. 
     
     
         9 . The display fixture of  claim 7 , wherein the plurality of filaments are configured to engage with product and wherein a portion of the plurality of filaments are oriented substantially normal to the shelf when not engaged with product. 
     
     
         10 . The display fixture of  claim 7 , wherein the mount further comprises a substantially vertical section that connects the substantially horizontal section with the channel, the substantially vertical section being substantially normal to the substantially horizontal section. 
     
     
         11 . The display fixture of  claim 7 , wherein the substantially horizontal section comprises at least two ribs that are spaced apart from each other and run lengths of the substantially horizontal section, the at least two ribs providing the horizontal section with added strength. 
     
     
         12 . The display fixture of  claim 11 , wherein the ribs form a concave depression along a top surface of the horizontal section and form a convex bump along a bottom surface of the horizontal section. 
     
     
         13 . The display fixture of  7 , wherein the substantially horizontal section comprises a first length extending along a front of the substantially horizontal section and a second length extending along a back of the substantially horizontal section that is substantially similar to the length of the channel, the first length being less than the second length. 
     
     
         14 . A method comprising:
 providing a display fixture that includes a brush having an elongated spine that is slid into a brush support portion of a base, the brush including a plurality of flexible bristles that depend downwardly from the elongated spine and terminate at distal ends;   mounting a shelf engaging portion of the base to an underside of a first shelf; and   placing at least one object on a second shelf located directly below the first shelf by engaging the distal ends of the plurality of flexible bristles with a portion of the at least one object.   
     
     
         15 . The method of  claim 14 , wherein providing the display fixture that includes the brush having the elongated spine that is slid into the brush support portion of the base comprises providing the display fixture with a channel for sliding the elongated spine into, the channel including an opening in a bottom wall through which the flexible bristles depend downwardly and the distal ends of the flexible bristles are free from contacting the base. 
     
     
         16 . The method of  claim 15 , wherein mounting the shelf engaging portion of the base to the underside of the first shelf comprises placing a top surface of the shelf engaging portion in contact with the underside of the first shelf. 
     
     
         17 . The method of  claim 16 , further comprising aligning apertures in the first shelf with apertures in the shelf engaging portion. 
     
     
         18 . The method of  claim 17 , further comprising inserting fasteners through the apertures in the first shelf and through the apertures in the shelf engaging portion to fasten the shelf engaging portion to the underside of the first shelf. 
     
     
         19 . The method of  claim 14 , wherein placing the at least one object on the second shelf comprises placing binders on the second shelf. 
     
     
         20 . The method of  claim 19 , wherein placing binders on the second shelf comprising placing binders on the second shelf so that bottoms of the binders are in contact with the second shelf and tops of the binders are engaged with at least the distal ends of the bristles.

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