US2014007151A1PendingUtilityA1

Methods, Systems, and Products for Targeting Advertisements

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Assignee: AT & T IP I LPPriority: Dec 14, 2001Filed: Sep 2, 2013Published: Jan 2, 2014
Est. expiryDec 14, 2021(expired)· nominal 20-yr term from priority
Inventors:William R. MatzScott R. Swix
H04N 21/44224G06Q 30/02H04N 21/26233H04N 21/25883H04H 60/66G06Q 30/0258H04H 60/43H04N 21/25891H04N 21/6582H04N 21/812G06Q 30/0242H04N 7/17318G06Q 30/0207H04H 60/33G06Q 30/0255G06Q 30/0257H04N 21/4135H04H 60/63H04N 21/2221G06Q 30/0269H04N 21/44222
60
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Claims

Abstract

Methods, systems, and products target advertisements to users. Clickstream data is received and compared to a purchase history. When a common attribute is determined, an advertisement associated with the attribute is retrieved and targeted to a user.

Claims

exact text as granted — not AI-modified
What is claimed is: 
     
         1 . A method, comprising:
 receiving clickstream data describing commands input to a device during programming;   determining a user associated with the device;   retrieving a purchase history associated with the user;   comparing the clickstream data to the purchase history;   determining an attribute of the purchase history matches the clickstream data;   retrieving an advertisement associated with the attribute; and   sending the advertisement to an address associated with the user.   
     
     
         2 . The method of  claim 1 , further comprising querying for the attribute. 
     
     
         3 . The method of  claim 1 , further comprising querying a credit card database for the user. 
     
     
         4 . The method of  claim 1 , further comprising querying a property database for the user. 
     
     
         5 . The method of  claim 1 , further comprising querying a dataset for the user. 
     
     
         6 . The method of  claim 1 , further comprising determining purchases of competitive products from the purchase history. 
     
     
         7 . The method of  claim 1 , further comprising determining purchases of comparative products from the purchase history. 
     
     
         8 . A system, comprising:
 a processor; and   memory storing code that when executed causes the processor to perform operations, the operations comprising:   receiving clickstream data describing commands input during programming;   querying a dataset for the clickstream data;   determining an attribute of the clickstream data matches the dataset;   retrieving an advertisement associated with the attribute;   retrieving an address for targeting the advertisement; and   sending the advertisement to the address.   
     
     
         9 . The system of  claim 9 , wherein the operations further comprise retrieving a purchase history as the dataset. 
     
     
         10 . The system of  claim 9 , wherein querying the dataset comprises querying a credit card database. 
     
     
         11 . The system of  claim 9 , wherein querying the dataset comprises querying a property database. 
     
     
         12 . The system of  claim 9 , wherein the operations further comprise determining a common demographic between the clickstream data and the dataset. 
     
     
         13 . The system of  claim 9 , wherein the operations further comprise retrieving content information describing the programming. 
     
     
         14 . The system of  claim 13 , wherein the operations further comprise merging the clickstream data and the content information. 
     
     
         15 . The system of  claim 9 , wherein the operations further comprise determining an affinity between the clickstream data and the dataset. 
     
     
         16 . The system of  claim 9 , wherein the operations further comprise determining a user associated with the clickstream data. 
     
     
         17 . A memory storing instructions that when executed cause a processor to perform operations, the operations comprising:
 receiving clickstream data describing commands input during programming;   retrieving content information describing the programming;   generating an event timeline from the clickstream data and the content information;   retrieving a dataset;   determining an attribute of the event timeline matches the dataset;   retrieving an advertisement associated with the attribute;   retrieving an address for targeting the advertisement; and   sending the advertisement to the address.   
     
     
         18 . The memory of  claim 17 , wherein retrieving the dataset comprises retrieving a purchase history. 
     
     
         19 . The memory of  claim 17 , wherein retrieving the dataset comprises retrieving purchases using a credit card. 
     
     
         20 . The memory of  claim 17 , wherein retrieving the dataset comprises retrieving property ownership records.

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