US2014006118A1PendingUtilityA1

Advertisement revenue management

62
Assignee: VERIZON PATENT & LICENSING INCPriority: Sep 16, 2009Filed: Sep 4, 2013Published: Jan 2, 2014
Est. expirySep 16, 2029(~3.1 yrs left)· nominal 20-yr term from priority
Inventors:Aamer Charania
G06Q 30/00G06Q 30/0244G06Q 30/0273G06Q 10/00G06Q 30/0247G06Q 30/0241
62
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Claims

Abstract

Maximizing revenue for sales of advertisement slots between a content provider and an advertiser includes identifying a plurality of advertiser segments and identifying a plurality of advertisement slots, estimating a utility value for each identified advertisement slot, and determining an estimated optimal grouping of advertisement slots based on the estimated utility values.

Claims

exact text as granted — not AI-modified
1 . A method, comprising:
 identifying a plurality of advertiser segments;   identifying a plurality of advertisement slots;   estimating in a computing device, for each identified advertiser segment, a utility value for each identified advertisement slot; and   determining an estimated optimal grouping of advertisement slots for each advertiser segment based on the estimated utility values.   
     
     
         2 - 27 . (canceled)

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