Method and system for targeted broadcast advertising

Abstract

A system and a method for using the system for targeted broadcast advertising includes a broadcasting medium are provided. The system includes a broadcaster configured to provide a multimedia stream to a viewing device through the broadcasting medium; the multimedia stream including a close captioning string; wherein: the broadcaster is further configured to provide advertisements in the multimedia stream according to a correlation between the close captioning string and a plurality of vendor keywords.

What is claimed is: 
     
         1 . A system for targeted broadcast advertising comprising:
 a broadcasting medium; and   a broadcaster configured to provide a multimedia stream to a viewing device through the broadcasting medium;   the multimedia stream comprising a close captioning string;   wherein:
 the broadcaster is further configured to provide advertisements in the multimedia stream according to a correlation between the close captioning and a plurality of vendor keywords. 
   
     
     
         2 . The system of  claim 1  wherein the multimedia stream further comprises a video frame and a metadata describing the contents of the video frame. 
     
     
         3 . The system of  claim 2  wherein the correlation comprises correlation with the metadata. 
     
     
         4 . The system of  claim 1  wherein the broadcaster is configured to add a premium cost for the vendor when the vendor keywords have a correlation with the close captioning and the metadata. 
     
     
         5 . The system of  claim 1  wherein the broadcaster is configured to provide a link to a private account service provider for a viewer in the advertisement. 
     
     
         6 . The system of  claim 5  wherein the correlation further comprises correlations with a wish list comprising items of interest for the viewer. 
     
     
         7 . A system including a server, the server comprising a processor circuit and a memory circuit, wherein:
 the processor circuit is configured to provide a broadcast link to a broadcaster through a network provider, the broadcast link embedded in an advertisement, and to provide a viewer wish list to the broadcaster, the viewer wish list including items of interest for a viewer;   the processor circuit is configured to access a vendor account through a link in a network provider, and to store the vendor account information in the memory circuit;   the processor circuit is configured to access an account for the viewer through a link in a network provider; and   the processor circuit is configured to transfer funds from the viewer account to the vendor account upon a viewer selection of the broadcast link.   
     
     
         8 . A network provider comprising:
 a broadcast link to a broadcaster providing a multimedia stream to a viewer;   a vendor link to a vendor;   a server link to a server comprising a viewer account and a vendor account; and   a processing circuit configured to provide an advertisement in the multimedia stream according to a correlation between a multimedia stream metadata, a multimedia close captioning, and a plurality of vendor keywords, the advertisement including a link to the server.   
     
     
         9 . A non-transitory machine-readable medium comprising a plurality of machine-readable instructions which when executed by one or more processors of a broadcaster are adapted to cause the broadcaster to perform a method comprising:
 broadcasting a multimedia stream to a viewing device through a broadcasting medium, the multimedia stream comprising a close captioning stream;   finding correlation values between the close captioning stream and a plurality of vendor keywords; and   providing advertisements in the multimedia stream according to the correlation values.   
     
     
         10 . The non-transitory, machine-readable medium of  claim 9  wherein the multimedia stream further comprises a video frame and a metadata describing the contents of the video frame. 
     
     
         11 . The non-transitory, machine-readable medium of  claim 10  wherein the correlation further includes correlations with the metadata. 
     
     
         12 . The non-transitory, machine-readable medium of  claim 9  wherein the broadcaster is configured to provide a link to a private account service provider for a viewer in the advertisement. 
     
     
         13 . The non-transitory, machine-readable medium of  claim 12  wherein the correlation further comprises correlation with a wish list having items of interest for the viewer. 
     
     
         14 . A method for targeted broadcast advertising comprising:
 storing, electronically in a memory circuit of a broadcaster a plurality of keywords related to an item for sale by a vendor;   finding, electronically by a processor circuit in the broadcaster correlation values between vendor keywords and a close captioning in a multimedia stream;   placing, electronically by the processor circuit an advertisement field for the item at selected locations in the multimedia stream according to the correlation values;   placing, electronically by the processor circuit a payment tab on the advertisement field; and   displaying an advertisement in the advertisement field at pre-determined events performed by a viewer accessing the multimedia stream.   
     
     
         15 . The method of  claim 14  wherein the finding, electronically by the processor circuit in the broadcaster correlation values comprises correlations with an embedded metadata in the multimedia stream. 
     
     
         16 . The method of  claim 14  wherein the storing, electronically in the memory circuit of a broadcaster comprises storing a wish list for a viewer. 
     
     
         17 . The method of  claim 16  wherein the finding, electronically by the processor circuit in the broadcaster correlation values comprises correlations with the wish list for the viewer. 
     
     
         18 . The method of  claim 15  further comprising adding, electronically by the processor circuit a premium cost to the advertisement when a correlation is found with the metadata. 
     
     
         19 . The method of  claim 14  further comprising requesting, electronically by the processor circuit in the broadcaster a bid from each of a plurality of vendors having vendor keywords correlated to the close captioning. 
     
     
         20 . The method of  claim 19  further wherein displaying an advertisement comprises selecting an advertisement for a vendor with the highest bid from the plurality of vendors.