Compensation model for network services

Abstract

A compensation model is disclosed for compensating a network service provider. A networked system is also disclosed for presenting advertising during on-line interactions between a user and a service of a network (e.g., the Internet, interactive cable, and/or a LAN). Advertisements (ads) are presented to a networked user unrequestedly during user interactions with the service. The user can activate the ads (via hyperlinks) for receiving additional advertising. The system gathers user data and/or develops user profiles for selectively presenting ads, promotionals, discounts, etc. targeted to receptive users. In exchange for viewing such selective presentations, on-line access to the service is provided, the service including, e.g., (a) playing on-line interactive games (e.g., blackjack and poker), (b) providing access to the network itself (e.g., an Internet service provider), and/or (c) providing access to substantially any interactive service accessible via (b). The system can provide free/reduced cost network services to the user for viewing unrequested advertising. The system can be provided for a casino.

What is claimed is: 
     
         1 . A method of advertising on the Internet, wherein:
 for each of one or more users accessing the Internet in a corresponding Internet connection for the user, the following occur during said corresponding Internet connection:   a request, from the user, is transmitted on the Internet, via a user node, for contacting a service providing presence of the Internet, said service providing presence provides access to information for an interactive service via an activation of the service, wherein at least a portion of each display at the user node for the interactive service is controlled by a predetermined computational machine;   wherein said request has associated therewith an Internet address that identifies the service providing presence, and wherein said interactive service is interactive on the Internet with the user;   the user node receives, via the service providing presence, said information for said interactive service;   wherein two or more display presentations from the information are presented on at least a portion of a display of the user node, wherein at least two of said display presentations are successively displayed, and there is a user input to one of said at least two display presentations, P 1  wherein for the user input, there is a transmission on the Internet to which a latter one of said at least two display presentations, P 2  is a response;   concurrently displayed with a display of said one of the display presentations, P 1  at the user node is a display of a first one or more advertising presentations for providing information related to one or more of a product and a service, wherein said first one or more advertising presentations are received, via the Internet, in response to Internet transmissions by the service providing presence, and displayed on at least a portion of said display during the presentation of the two or more display presentations at the user node;   one or more additional advertising presentations are presented at the user node following the first one or more advertising presentations, each said additional advertising presentation for providing information related to one of a product and a service, wherein at least one of said additional advertising presentations is:
 (a) received at the user node, via the Internet, in response to Internet transmissions by the service providing presence during the presentation of the two or more display presentations, 
 (b) displayed on at least a portion of said display without the user providing an input: (i) for which a consequence includes the presenting of said additional advertising presentations, and (ii) for which said first advertising presentations are not a consequence, and 
 (c) provides Internet addressing information for obtaining additional information about one or more purchasable products or purchasable services, 
   
       comprising:
 transmitting, via the Internet, data related to communications between: (a) the interactive service, and (b) the user; 
 wherein the transmitting step results in first information being stored on the user node so that after the first information is stored, and during one or more different activations of the interactive service, the user node outputs a responsive Internet transmission indicative of the first information being present on the user node; 
 activating one or more programmatic elements, at the service providing presence, for combining: (1) the information for the interactive service, and (2) advertising related information for use in presenting one of: (i) the first advertising presentations, and (ii) the additional advertising presentations; and 
 transmitting a resulting combination of (1) and (2) on the Internet to the user.