System for unique automated website generation, hosting, and search engine optimization

Abstract

A technique and system for automatically generating and hosting a plurality of unique websites having conceptually similar content within a business market or profession is described. The system generates both unique visible content and also unique invisible content read by search engines but not typically visible to end users. Each website has a plurality of pages which are visually and structurally distinct, such that they may all coexist on the Internet in close geographic proximity without appearing to website visitors and search engines as being nearly identical to one another.

What is claimed is: 
     
         1 . A computer implemented method for automatically generating and hosting a unique website by a hosting service comprising at least one computer, comprising:
 receiving, at the hosting service, user profile data from a user;   automatically generating a unique website for the user based on contents, randomly selected from a database based on the user profile data, including visible content for displaying on the website, and invisible content for being read by a search engine to generate a unique search engine listing, and for a search engine optimization purpose; and   hosting the generated website, including maintaining its uniqueness and updating its visible content and invisible content for search engine optimization.   
     
     
         2 . The computer implemented method of  claim 1 , wherein maintaining uniqueness of the generated website includes persisting placeholder references, by the hosting service, to random selections from the database of visible content and invisible content for the unique website, and eliminating an identical set of selections from use in websites by other users of the hosting service. 
     
     
         3 . The computer implemented method of  claim 1 , wherein the invisible content includes a personalized business title and personalized business description with targeted search keywords initially selected and subsequently adjusted by the hosting service for search engine optimization. 
     
     
         4 . The computer implemented method of  claim 1 , wherein automatically generating a unique website includes randomly selecting a choice of personalized invisible content that includes making random selections from a set of choices in the database, and merging user profile data to generate a unique title descriptive of a business. 
     
     
         5 . The computer implemented method of  claim 4 , wherein randomly selecting a choice of personalized invisible content includes making a random selection from a set of choices in the database, and merging user profile data so that the personalized business description includes at least one meaningful sentence with a sentence structure and ordering of elements different than other hosted websites. 
     
     
         6 . The computer implemented method of  claim 1 , wherein maintaining uniqueness of the generated website includes the hosting service utilizing persisted placeholder references to perform selective updates to portions of content of the unique website. 
     
     
         7 . The computer implemented method of  claim 1 , wherein automatically generating the unique website includes:
 randomly selecting, by the hosting service, a choice of visible user content to be displayed on a user's website based on the user profile data and visual templates for a market, including at least a geographic area, a general market area for a profession, and sub-market areas for the profession; and   randomly selecting, by the hosting service, a choice of invisible content to be included on the user's website as content read by a search engine, including attributes chosen from the user profile data merged with other search engine metadata chosen for the market, the invisible content including a unique website title, targeted search keywords, and a personalized business description of the website that is unique within at least the geographic area, the personalized business description including at least one descriptive sentence that is different than the unique website title.   
     
     
         8 . The computer implemented method of  claim 1 , wherein the invisible content is selected to generate a unique listing in a search report that includes a personalized business description. 
     
     
         9 . The computer implemented method of  claim 1 , wherein the search engine optimization includes:
 initially selecting targeted search keywords for the invisible content and adjusting the targeted search keywords of the invisible content for search engine optimization.   
     
     
         10 . The computer method of  claim 1 , wherein randomly selecting a choice of invisible content comprises making a random selection from a set of choices in a database for the market and merging user profile data so that the unique listing is optimized for at least one search engine and a personalized business description includes a sentence structure and ordering of elements different than other hosted websites such that the unique listing has a unique look and feel. 
     
     
         11 . The computer implemented method of  claim 1 , wherein the invisible content comprises:
 attributes chosen from the user profile data and further including a selection of other content unique to each individual user website in a selected geographic region;
 wherein the custom invisible metadata content includes a website title, search keywords targeted for search engine optimization, and a description having a personalized business description. 
   
     
     
         12 . The computer implemented method of  claim 1 , wherein maintaining unique comprises:
 persisting placeholder references indicative of content selection choices and utilizing the persisted placeholder references to ensure that each hosted website has a unique set of content selections with individual pieces of content being adjusted by the hosting service for search engine optimization.   
     
     
         13 . The computer implemented method of  claim 1 , wherein selection of visible content further includes making a random selection of content choices from a database of pieces of content, personalizing the random selection of content choices, and merging the personalized random selection of content choices into the visual template. 
     
     
         14 . The computer implemented method of  claim 1 , wherein the search engine optimization includes:
 incrementally adjusting one or more pieces of visible content in the database of pieces of content for search engine optimization and regenerating and republishing the unique hosted website to implement a change in only the one or more pieces of adjusted content; and   adjusting the invisible content for search engine optimization;
 wherein the unique hosted website retains an initial organization defined by the random selection of content choices to maintain a unique random selection of content choices and individual portions of the unique hosted website are adjusted by the hosting service to provide search engine optimization. 
   
     
     
         15 . The computer implemented method of  claim 1 , wherein the unique hosted website retains an initial organization defined by an initial selection of content choices and targeted search keywords and individual portions of the unique hosted website are adjusted by the hosting service to provide search engine optimization. 
     
     
         16 . A computer program product comprising computer program instructions stored on a non-transitory computer readable medium, which when executed on a processor implements a method comprising:
 receiving, at the hosting service, user profile data from a user;   automatically generating a unique website for the user based on contents, randomly selected from a database based on the user profile data, including visible content for displaying on the website, and invisible content for being read by a search engine to generate a unique search engine listing, and for a search engine optimization purpose; and   hosting the generated website, including maintaining its uniqueness and updating its visible content and invisible content for search engine optimization.   
     
     
         17 . A system, comprising:
 a processor to execute computer program instructions for web site generation and hosting;   a database to store content information for designing a website, including a selection of visible content and invisible metadata content choices for at least one vertical industry;   a server computer to host websites generated by the system; and   the system generating and hosting a website for each user in which the system automatically generates a unique website for each user based on contents, randomly selected from a database based on user profile data, including visible content for displaying on the website and invisible content for being read by a search engine to generate a unique search engine listing and for a search engine optimization purpose and hosting the generated website, including maintaining its uniqueness and updating its visible content and invisible content for search engine optimization.   
     
     
         18 . The system of  claim 17 , wherein maintaining uniqueness of the generated website includes the system persisting placeholder references to random selections from the database of visible content and invisible content for the unique website and eliminating an identical set of selections from use in websites by other users of the system. 
     
     
         19 . The system of  claim 18 , wherein the invisible content includes a personalized business title and personalized business description with targeted search keywords initially selected and subsequently adjusted by the hosting service for search engine optimization. 
     
     
         20 . The system of  claim 18 , wherein the system randomly selects a choice of personalized invisible content that includes making random selections from a set of choices in the database and merging user profile data to generate a unique title descriptive of a business. 
     
     
         21 . The system of  claim 20 , wherein randomly selecting a choice of personalized invisible content includes making a random selection from a set of choices in the database and merging user profile data so that the personalized business description includes at least one meaningful sentence with a sentence structure and ordering of elements different than other hosted websites. 
     
     
         22 . The system of  claim 18 , wherein maintaining uniqueness of the generated website includes the hosting service utilizing persisted placeholder references to perform selective updates to portions of content of the unique website. 
     
     
         23 . The system of  claim 18 , wherein the invisible content is selected by the system to generate a unique listing in a search report that includes a personalized business description. 
     
     
         24 . The system of  claim 18 , wherein the search engine optimization performed by the system includes:
 initially selecting targeted search keywords for the invisible content and adjusting the targeted search keywords of the invisible content for search engine optimization.