Correlating user interactions with interfaces

Abstract

Methods, systems, and computer program products are provided for tracking user interactions with interfaces and determining social data. One example method includes receiving from an entity an indication of interfaces that are used to interact with users, registering the user interfaces, tracking user interaction with the interfaces, and using the tracking information to determine all actions associated with a given user that are to be attributed to the entity.

What is claimed is: 
     
         1 . A method comprising:
 receiving from an entity an indication of a plurality of the entity's social identities;   registering the plurality of social identities including associating the plurality of social identities with the entity;   tracking user interactions with the entity including tracking user interactions by a user with the entity when using one of the plurality of social identities attributed to the entity where tracking includes determining tracking information; and   determining social data using the user tracking information.   
     
     
         2 . The method of  claim 1 , wherein receiving an indication includes receiving identifiers associated with the entity's social identities. 
     
     
         3 . The method of  claim 2 , wherein the identifiers are selected from the group of an identifier associated with a social networking page, an identifier associated with a social networking profile, an identifier associated with a microblogging account, an identifier associated with a user review account, an identifier associated with a message forum user name, an identifier associated with a blog, an identifier associated with a website, an identifier associated with common tags and an identifier associated with names, locations, or other information associated with a predetermined group of employees associated with the entity. 
     
     
         4 . The method of  claim 1 , wherein determining social data further comprises following status and other communication signups by the user. 
     
     
         5 . The method of  claim 1 , wherein determining social data further comprises determining a number of mentions related to the entity. 
     
     
         6 . The method of  claim 1 , wherein determining social data further comprises determining a number of re-shares associated with the entity. 
     
     
         7 . The method of  claim 1 , wherein determining social data further comprises determining likes on a business site associated with the entity and likes on pages mentioning the entity. 
     
     
         8 . The method of  claim 1 , wherein determining social data further comprises determining communications or interactions by the user with the entity. 
     
     
         9 . The method of  claim 8 , wherein the communications are selected from the group comprising direct communications via replies, @replies, questions asked, or engagement with other followers. 
     
     
         10 . The method of  claim 1 , wherein determining social data further comprises determining a number of engaged friends of the user. 
     
     
         11 . The method of  claim 1 , wherein determining social data further comprises measuring user behaviors prior to and following different marketing campaigns provided by the entity on one or more sites associated with the entity. 
     
     
         12 . The method of  claim 1 , further comprising providing the social data to the entity.