Embedding sponsored content in mobile applications

Abstract

In embodiments, the present invention provides a method and system for distribution of advertising of sponsored content within an application of a mobile communication facility, wherein selection of the sponsored content is based at least on one or more predefined hardware or software characteristics of the mobile communication facility.

The invention claimed is: 
     
         1 . A system for presentation of advertising in applications on mobile communication facilities, the system comprising one or more computers having computer readable mediums having stored thereon instructions which, when executed by one or more processors of the one or more computers, causes the system to perform the steps of:
 (a) receiving a first and second request for sponsored content from a first type and second type of cellular phone, respectively, wherein the respective requests are made in association with the application running on an operating system of the respective first type and second type of cellular phone, wherein a rendering capability of the first type of cellular phone is different from a rendering capability of the second type of cellular phone, wherein the rendering capability comprises a model of the respective cellular phone;   (b) receiving respective credit card data corresponding to a first and second credit card associated with a respective first and second user of the first type and second type of cellular phone, wherein the credit card data is representative of a low balance and high credit limit;   (c) requesting a first and second advertising content representative of a purchasable item or service, wherein the purchasable item or service has an expensive price associated therewith;   (d) receiving the first advertising content and the second advertising content, wherein the first advertising content requires the rendering capability of the first type of cellular phone to be rendered thereon and wherein the second advertising content requires the rendering capability of the second type of cellular phone to be rendered thereon, wherein the first advertising content is incompatible with the second type of cellular phone and the second advertising content is incompatible with the first type cellular phone, wherein the first advertising content and the second advertising content are respective interactive advertisements, wherein each of the interactive advertisements include dynamically inserted text representative of the price of the purchasable item or service in real-time; and   (e) transmitting the first advertising content to the first type of mobile community facility for display within the application during the running thereof and transmitting the second advertising content to the second type of mobile community facility for display within the application during the running thereof.