End-to-end response enabling collection and use of customer viewing preference statics

Abstract

Targeted advertisements with associated dynamic content for response and feedback embedded into the ad's header are delivered to mobile viewing devices. The mobile viewing device records a user's response to advertisements and reports it back to an ad serving platform. The ad serving platform generates user profiles that incorporate the response data. Ads are further targeted to the user according to the user's profile data to maximize the impact of the ads. The user can select the preferred format for providing advertisement feedback.

1 . A system for generating, downloading, and displaying interactive advertisements personalized for a user of a mobile viewing device;
 wherein each user of a plurality of users views content on a mobile viewing device associated with said each user, said system comprising an ad serving platform implemented as a hardware computing server comprising:
 a call to action generator configured for assembling for each mobile viewing device associated with said each user a plurality of interactive advertisements, each interactive advertisement of said plurality of interactive advertisements constructed from at least a first element and a second element; 
 wherein the first element comprises a first dynamic advertisement content based at least on the location of said each mobile viewing device; and 
 wherein the second element comprises a second dynamic advertisement content comprising at least one of a plurality of response modes for responding to said each interactive advertisement, wherein the at least one response mode included in the second dynamic advertisement content is selected from the plurality of response modes based on preference data stored for said each user. 
   
     
     
         2 . The system of  claim 1 , wherein each interactive advertisement is further constructed from a third element comprising static content. 
     
     
         3 . The system of  claim 1 , wherein the call-to-action generator is further configured to extract program identification information from an interactive advertisement of the plurality of interactive advertisements into ad metadata, said ad metadata comprising instructions for selecting a particular interactive advertisement from said plurality of interactive advertisements; and
 downloading the ad metadata; and   inserting said particular interactive advertisement at a correct advertisement spot in a content flow for said each user upon receipt thereof at said each user's associated mobile viewing device.   
     
     
         4 . The system of  claim 1 , further comprising a report manager for receiving a response from said each user to an interactive advertisement and for incorporating a user response into a corresponding user profile for use in generation of interactive advertisements by said call to action generator for said each user's associated mobile viewing device. 
     
     
         5 . The system of  claim 4 , wherein said user profile comprises data including at least one of an airtime usage, a message usage, an application usage, a data network usage, a proof-to-play, a call to action, and a system event. 
     
     
         6 . The system of  claim 1 , further comprising a customer preference database for storing user profiles on a computer readable medium. 
     
     
         7 . The system of  claim 1 , wherein dynamic content of said each interactive advertisement generated using said call to action generator comprises one from a group consisting of a click-to-call, click-to-browse, click-to-jump, click-to-message, click-to-mail, click-to-bookmark, click-to-share, and click-to-download. 
     
     
         8 . The system of  claim 1 , wherein said ad serving platform receives said responses from said plurality of users to said particular interactive advertisement from at least one of a mobile viewing device, a mobile operator connected source, and a non-mobile operator connected source. 
     
     
         9 . A computer implemented method for personalizing interactive advertisements for a user of a mobile viewing device, the method comprising:
 displaying a plurality of interactive advertisements on a mobile viewing device, wherein each the mobile viewing device is associated with a user;   constructing for each mobile viewing device, of a plurality of mobile viewing devices, each interactive advertisement of said plurality of interactive advertisements from at least a first element and a second element;   determining content for the first element based at least on the location of said each mobile viewing device; and   determining content for the second element comprising at least one of a plurality of response modes for responding to said each interactive advertisement, wherein the at least one response mode included in the second dynamic advertisement content is selected from the plurality of response modes based on preference data stored for said each user.   
     
     
         10 . The computer implemented method of  claim 9 , further comprising constructing each interactive advertisement to further comprise a third element comprising static content. 
     
     
         11 . The computer implemented method  claim 9 , further comprising:
 extracting program identification information from an interactive advertisement of the plurality of interactive advertisements into ad metadata, said ad metadata comprising instructions for selecting a particular interactive advertisement from said plurality of interactive advertisements;   downloading the ad metadata; and   inserting said particular interactive advertisement at a correct advertisement spot in a content flow for said each user upon receipt thereof at said each user's associated mobile viewing device.   
     
     
         12 . The computer implemented method  claim 9 , further comprising:
 receiving a response from said each user to an interactive advertisement; and   incorporating a user response into a corresponding user profile for use in generation of interactive advertisements by said call to action generator for said each user's associated mobile viewing device.   
     
     
         13 . The computer implemented method  claim 12 , wherein said user profile comprises data including at least one of an airtime usage, a message usage, an application usage, a data network usage, a proof-to-play, a call to action, and a system event. 
     
     
         14 . The computer implemented method  claim 9 , further comprising:
 storing user profiles on a computer readable medium.   
     
     
         15 . The computer implemented method  claim 9 , wherein dynamic content of said each interactive advertisement comprises one from a group consisting of a click-to-call, click-to-browse, click-to-jump, click-to-message, click-to-mail, click-to-bookmark, click-to-share, and click-to-download. 
     
     
         16 . The computer implemented method  claim 9 , further comprising:
 receiving said responses from said plurality of users to said particular interactive advertisement from at least one of a mobile viewing device, a mobile operator connected source, and a non-mobile operator connected source.