Method and system for providing network based target advertising

Abstract

A telecommunication system implements a method for providing a targeted on-line advertisement to a user accessing a content provider node of the system. The system further comprises an ad selection node and an user identification node. A user signal indicative of an information request is routed through the system to determine a geographic location of the user and/or a demographic profile of the geographic location. An advertiser corresponding to the geographic location and/or demographic profile is thereafter communicated to the user.

We claim: 
     
         1 . A method of receiving targeted advertisements from a broadcast content provider, the method comprising:
 selecting a content channel at a user device node;   receiving a broadcast content signal at the user device node from a broadcast content provider node based on the selected content channel;   receiving multiple broadcast advertisement signals at the user device node;   determining at least one current demographic associated with the user device node;   selecting one broadcast advertisement signal from the multiple broadcast advertisement signals at the user device node based on the determined demographic; and   providing the advertisement associated with the selected broadcast advertisement signal at the user device node.   
     
     
         2 . The method of  claim 1 , wherein the broadcast content signal comprises the multiple broadcast advertisement signals. 
     
     
         3 . The method of  claim 1 , wherein the multiple broadcast advertisement signals are broadcast simultaneously. 
     
     
         4 . The method of  claim 1 , wherein a multiplexed channel comprises the multiple broadcast advertisement signals. 
     
     
         5 . The method of  claim 4 , wherein the multiplexed channel is time-division multiplexed. 
     
     
         6 . The method of  claim 4 , wherein the multiplexed channel is code-division multiplexed. 
     
     
         7 . The method of  claim 1 , wherein each broadcast advertisement signal is associated with one or more demographics. 
     
     
         8 . The method of  claim 1 , wherein the user device node utilizes GPS for determining the at least one current demographic. 
     
     
         9 . The method of  claim 1 , wherein the broadcast content signal includes an indication that an advertisement is to be served. 
     
     
         10 . The method of  claim 1 , further comprising:
 associating a user profile with the user device node, wherein determining at least one current demographic is based on the user profile.   
     
     
         11 . The method of  claim 1 , wherein the content channel is provided on a subscription basis from the broadcast content provider. 
     
     
         12 . The method of  claim 11 , further comprising:
 associating a user profile with the user device node, wherein determining at least one current demographic is based on the user profile, wherein the user profile is associated with a user subscription to the broadcast content provider.   
     
     
         13 . The method of  claim 1 , wherein the broadcast content signal is a radio broadcast. 
     
     
         14 . The method of  claim 11 , wherein the radio broadcast is a satellite radio broadcast. 
     
     
         15 . The method of  claim 1 , wherein the broadcast content signal is a digital television broadcast. 
     
     
         16 . A user device for receiving targeted advertisements from a broadcast content provider, the user device comprising:
 a processor; and   a processor-readable storage medium, the processor-readable storage medium comprising processor-executable program code for executing a method comprising:   selecting a content channel;   receiving a broadcast content signal from a broadcast content provider node based on the selected content channel;   receiving multiple broadcast advertisement signals;   determining at least one current demographic associated with the user device;   selecting one broadcast advertisement signal from the multiple broadcast advertisement signals based on the determined demographic; and   providing the advertisement associated with the selected broadcast advertisement signal.   
     
     
         17 . A method of delivering targeted advertisements from a broadcast content provider, the method comprising:
 broadcasting content from a broadcast content provider node, wherein the content comprises multiple broadcast advertisement signals;   selecting a content channel at a user device node;   receiving a broadcast content signal at the user device node from a broadcast content provider node based on the selected content channel;   receiving multiple broadcast advertisement signals at the user device node;   determining at least one current demographic associated with the user device node;   selecting one broadcast advertisement signal from the multiple broadcast advertisement signals at the user device node based on the determined demographic; and   providing the advertisement associated with the selected broadcast advertisement signal at the user device node.   
     
     
         18 . The method of  claim 17 , wherein a multiplexed channel comprises the multiple broadcast advertisement signals. 
     
     
         19 . The method of  claim 17 , wherein the content channel is provided on a subscription basis from the broadcast content provider. 
     
     
         20 . The method of  claim 19 , further comprising:
 associating a user profile with the user device node, wherein determining at least one current demographic is based on the user profile, wherein the user profile is associated with a user subscription to the broadcast content provider.