Advertising and Marketing Method and Device

Abstract

The event souvenir bracelet and card comprises a bracelet and card displaying an identifying name or logo of an event inside a transparent package with an information packet containing information about the event. The card contains stored, retrievable data allowing it to function as a money card, such as a stored value card or gift card. In a second aspect of the inventions, a wearable bracelet contains a device allowing data to be transmitted to and from the bracelet. The data is stored on an RFID device allowing use of the bracelet as a wearable ticket, as an identification and location device, and as a gift card, credit/debit card or stored value card.

1 . A method of encouraging the activation of an association between an issuer and a member of the public comprising the steps of:
 providing a reusable, wearable bracelet which includes a data storage apparatus for storing retrievable data related to the issuer and an indicia of a sponsorship by the issuer;   distributing the bracelet to the member of the public at an event associated with the sponsorship.   
     
     
         2 . A method according to  claim 1  wherein the issuer is a financial institution. 
     
     
         3 . A handheld advertising and marketing device comprising:
 a bracelet, a card and an advertising piece, wherein:   the bracelet has a visible message identifying an event, or a sponsor of an event;   the card includes a data storage apparatus for storing retrievable data and the apparatus contains stored, retrievable, electronic data relating to an issuer of the card, and the advertising piece contains information or advertising about the event or the issuer.   
     
     
         4 . A device according to  claim 3  wherein the card is a credit, debit or gift card.