Attention-Directing Packaging Window

Abstract

A package for personal care articles includes an interior space, a plurality of individually-wrapped personal care articles disposed in the interior space, and a front panel including a feature bar that identifies an aspect of the personal care articles. The front panel also includes a window through the front panel, the window having a first end and a second end, wherein the window tapers from the second end to the first end, and wherein the second end is adjacent the feature bar.

1 . A package for personal care articles, the package comprising:
 an interior space;   a plurality of individually-wrapped personal care articles disposed in the interior space; and   a front panel including
 a brand identifier; 
 a feature bar that identifies an aspect of the personal care articles, and 
 a window through the front panel, the window disposed vertically beneath the brand identifier and having a first end and a second end, wherein the window tapers from the second end to the first end, and wherein the second end is adjacent the feature bar. 
   
     
     
         2 . The package of  claim 1 , wherein multiple individually-wrapped personal care articles are visible through the window. 
     
     
         3 . The package of  claim 2 , wherein the multiple individually-wrapped personal care articles comprise at least two colors. 
     
     
         4 . The package of  claim 1 , wherein the individually-wrapped personal care articles are structurally identical. 
     
     
         5 . The package of  claim 1 , wherein the aspect is the absorbency of the individually-wrapped personal care articles. 
     
     
         6 . The package of  claim 1 , wherein the aspect is the size of the individually-wrapped personal care articles. 
     
     
         7 . (canceled) 
     
     
         8 . The package of  claim 1 , further comprising a pane covering the window. 
     
     
         9 . The package of  claim 1 , wherein the window is generally arcuate. 
     
     
         10 . The package of  claim 9 , the window further comprising a midpoint, wherein the first end or the second end is vertically higher than the midpoint. 
     
     
         11 . The package of  claim 9 , wherein the window has a perimeter, and wherein a point on the perimeter of the window defines a tangent that intersects the feature bar. 
     
     
         12 . The package of  claim 1 , wherein at least a portion of the window defines a longitudinal centerline that intersects the feature bar. 
     
     
         13 . A package for disposable absorbent articles, the package comprising:
 an outer surface defining an interior space;   a plurality of individually-wrapped disposable absorbent articles disposed in the interior space, wherein all of the disposable absorbent articles disposed in the interior space are structurally-identical; and   a front panel including
 a brand identifier, 
 a feature bar that identifies an aspect of the disposable absorbent articles, wherein the aspect is the absorbency or the size of the individually-wrapped disposable absorbent articles, and 
 a window through the front panel, the window disposed vertically beneath the brand identifier and having a first end and a second end, wherein the window tapers from the second end to the first end, wherein the second end is adjacent the feature bar, and wherein the window is generally arcuate with a perimeter having a point defining a tangent that intersects the feature bar. 
   
     
     
         14 . The package of  claim 13 , wherein multiple individually-wrapped disposable absorbent articles comprising at least two colors are visible through the window. 
     
     
         15 . An array of packages for personal care articles, the array comprising:
 a first package having a first package interior space, a plurality of individually-wrapped personal care articles disposed in the first package interior space, and a first front panel including a first package feature bar that identifies a first aspect of the personal care articles disposed in the first package interior space; and   a second package having a second package interior space, a plurality of individually-wrapped personal care articles disposed in the second package interior space, and a second front panel including a second package feature bar that identifies a second aspect of the personal care articles disposed in the second package interior space, wherein the second aspect is different from the first aspect, and   wherein the first and second front panels further comprise a brand identifier, wherein the first front panel brand identifier is the same as the second panel brand identifier, wherein the first and second packages each include a window through the first and second front panels, respectively, each window disposed vertically beneath a respective brand identifier and having a first end and a second end, wherein each window tapers from the second end to the first end, and wherein each second end is adjacent the respective package feature bar.   
     
     
         16 . The array of  claim 15 , wherein the first and second aspects are different absorbencies of the individually-wrapped personal care articles. 
     
     
         17 . The array of  claim 15 , wherein the first and second aspects are different sizes of the individually-wrapped personal care articles. 
     
     
         18 . The array of  claim 15 , wherein the individually-wrapped personal care articles are structurally identical except for the difference in the first and second aspects. 
     
     
         19 . The array of  claim 15 , wherein the first and second aspects are different types of individually-wrapped personal care articles. 
     
     
         20 . The array of  claim 15 , wherein multiple individually-wrapped disposable personal care articles comprising at least two colors are visible through the respective windows of the first and second packages. 
     
     
         21 . (canceled)